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"The world is willing to pay a premium for ideas and for service but not for raw materials, regardless of their quality. What wise salesmen can do is eternally plant the idea of building specific things in the minds of prospective builders, and when the passive prospects become active, furnishing a service that attracts, pleases and enthuses."

- Jack Dionne, Publisher

The Merchant Magazine, October I. 1922 for $225,615.37. A companion claim against Meyers personally was dismissed when Meyers sought bankruptcy protection. The bankruptcy proceeding was dismissed in March, but since Meyers' company had no assets, Empire filed the lawsuit to fix personal responsibility for its losses.

Meyers is reportedly a convicted felon and defendant in numerous lawsuits by lumber wholesalers, including Lakeside Lumber Co.. Phoenix. Az. Meyers' filing stayed that action.

Panel Industry Stirs Demand

Faced with more capacity than market demand, North American structural wood panel producers are engaged in an ambitious effort to boost sales through a strategic marketing plan coordinated by APA.

APA nearly met its goal of creating 402 million ft. of new demand in 1996, the first year of the five-year plan to add 4.2 billion sq. ft. (3/8" basis) of annual incremental demand for panels by 2000. Through first quarter 1997, demand was on pace at 39Vo of its 1.2 billion ft. target.

The imbalance results from an OSB mill building boom. Tkenty new OSB mills have been built since 1994, including 10 each in the U.S. and Canada. Five others have increased their capacity. Altogether, 9.3 billion sq. ft. ofstructural wood panel capacity has been added since 1994,up29Vo.