BD[T@RIAL

DAVID CUTLER editor-publisher

At 75: looking backward, looking forward

Welcome to the Diam-ond Anniversary special of President Warren Harding and the boom of the issue of The Merchant Magazine.- At this impor- 1920s, through the grindin'g Depression of the tant milestone we're taking a look backward 1930s, the *ar years of th" ?0r, and the ups and through this business' history as well as a look at downs of the following half r"niu.y. Like the its future -in a special sectio.n beginning on page business we serve, The Merchant has undergone a 51. -As always, though, we're al.so bringing you revolution: From producing the magazinevia hot the latest in industry news, trends, products and metal type, through moderi offset lTthography to ways to be more profitable and effective in busi- today's iomputerLed desktop puUtishing systlms ness' Plus news of the great people who make that enable us to bring you itr" .oJ".n, colorful here is every to you rhar issue_we've published since the first one in 1922. we will continue to bring you a puitication ttrat All 75 years, neatly bound in annual volumes. adheres to the highest joirnalisticituno*Ar. w" We are happy to make them available to readers, believe in reportilng n"*, u, fairty anO accurately researchers or anyone who would like to come in as possible. and go through them. But be forewarned, it's Last, but not least, our heartfelt and grateful addictive' Once you start leafing through the thanks to our readers and advertisers for-making page-s of any year' you'll find it hard to stop. This all this possible. We appreciate your interest] is a fascinating business, indeed. involvement and friendshii rno." than *" can say.

The volumes show how The Merchant has At 75 years, here's to ihe greatest business in tracked and recorded our business from the days America!