llqtionql Building Products Expo

ore than 10,000 are expected to converge on Chicago's Navy Pier Aug. 10-13 to preview this industry's latest at the National Building Products Expos- ition & Conference.

"The show floor well represents all of the products categories that are important in the industry includingflooring, doors, lumber. wall coverings, windows and roofing," said show spokesman Dennis MacDonald.

The Expo, being held a second time at Navy Pier, a Chicago waterfront landmark since 1916, has grown from 100 exhibits on 15,000 sq. ft. to over 400 exhibitors on 104,000 sq. ft.

Held in conjunction with the Aug. l1-14 National Hardware Show at Chicago's McCormick Place Complex, the Expo will showcase wares from hundreds of suppliers.

Building Products Digest and The Merchant Magazine will be at booth 1822. David Koenig, Chuck Casey and David Cutler will welcome you with free copies of the special Expo edition of our magazines. A drawing for an autographed football from football great Ray Guy will be held Tuesday, Aug. 13

A New Products Exposition, featuring hundreds of new products displayed at the Expo, including millwork, wood products, kitchen, bath, roofing and insulation, will be located in the lobby of Navy Pier's Festival Hall. The entries will be identified in booth order sequence and each visitor will be provided with a New Product

Expo PnevlEw 4

Directory that contains descriptions of the items, exhibitor firm names and booth numbers.

Six one-hour-long seminars will be held Aug. 10-12, beginning ar I p.m., Aug. 11, beginning at 10:30 a.m., and Aug. 12, beginning at l1;45 (see schedule of events). The following topics will be covered: superlor servlce to make pricing a secondary rssue.

S"Learn from the Winners: How to Design, Build & Market Energy Packages," offering a panel of experts sharing their energy saving techniques.

Order Programs: Big Margins - Happy Customers," detailing the profit opportunities in-and the mechanics of operating-special order programs including special order products, displays, pricing, ordering, delivery, training and ongoing communication.

$ "Expectations of Our Business Partners," addressing ways to better understand business partners' expectations in the areas of new products, complaints, UPC numbers, inconsistent shipments and pricing.

S

"Make

Your Customers

Rich and Loyal," explaining how ro deliver superior value to your customer by focusing on the real cost components of every transaction.

*"The Future of the Residential Remodeling Industry," addressing what remodelers can hope to see in the years ahead, what types of remodeling households will be undertaking, and what kinds of opportunities this presents for companies doing business in the home improvement industry.

*"Special Neody 400 suppliers will showcose the lofesf

In addition, Expo attendees gain free admission to the events being held at the National Hardware Show, including a keynote address by chairman and ceo of Sears, Roebuck and Co.. Arthur C. Martinez. the

*"Cutting Edge Strategies for ProOriented Dealers," focusing on how three companies have successfully identified promising niches, tailored their programs to the specific demands of the market, and provided

Packaging

Exposition,

Retail Concepts Center, Retail Services Showcase, and more exhibits.

Free shuttle buses will run approximately every l0 minutes between Navy Pier and McCormick Place.

Both shows will be held during Hardware Industry Week and are sponsored by the American Hardware Manufacturers Association.

Soturdoy,Aug. l0 l:00 p.m.-2:00 p.m.: "Learn from the Winners: How to Design, Build & Market Energy Packages"

2:30 p.m.-3:30 p.m.: "Special Order Programs; Big Margins-Happy Customers"

Sundoy,Aug. ll l0:30 a.m.-11:30 a.m.: Oriented Dealers" l:00 p.m.-2:00 p.m.: Partners"

"Cutting Edge Strategies for Pro"Expectations of Our Business

2:30 p.m.-3:30 p.m.: "Make Your Customers Rich-and Loyal"

Mondoy,Aug. l2

I l:45 a.m.- 1:00 p.m.: "The Remodeling Industry"

Exhihit Hours

Saturday, Aug. l0

Sunday, Aug. 11

Monday, Aug.12

Tuesday, Aug. l3

Support

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Training

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