Welcome to the llotionql Building Producls Expo

and Aug. 13 (from 9:15 a.m.). Topics to be covered: ore than 17,000 builders, contractors and remodelers will gather in Chicago Aug. 12-15 to preview the latest industry advancements at the National Building Products Exposition & Conference. first-timer Spyder Liftrucks.

* "How Deolers ore Positioning for PRO Growlh" focusing on the growing number of dealers targeting professional users.

* o(on Efliclenl Cuslomer Response Be Profitable?" offering a panel of experrs discussing how to redevelop your own standard of service excellence.

.3. "Help Your (uslomer Reolize c Sole cnd Heclthy Home" explaining how to market safety products.

* "Forge Your Fulure wilh Sleel Fruming" detailing the shapes, sizes and strength characteristics of light gauge steel members, plus getting started, coordinating subcontractors, connections, fastening techniques and tools.

Building Products Digest and The Merchant Magazine will be at booth 214. David "Answer Man" Koenig and Alan Wickstrom will welcome you with free copies of the special Expo edition of our magazines. Foot-

The Expo, being held at Navy Pier, a Chicago waterfront land- ball great Ray Guy, now with mark since 1916, has grown The Expo will Hoover Treated Wood Profrom 100 exhibits on 15,000 showcose ducts, will autograph photos sq. ft. of exhibit space to "'-";-- attheboothMondayAug. 14. nearly 400 exhibitors on woles llom A computer Software 100,000 sq. ft. necrly Section at the Expo will pro-

"The show is only.in its 400suppliers vide a hands-on forum to fourth year, and it has atreaoy " examine the latest software. earned substantial prestige A New Product Exposiand clout in the building industry," tion, featuring hundreds of new prodsaid Dennis MacDonald, v.p. of event ucts, including wood products, management company Association kitchen, bath, roofing and insulation, Exposition & Services. will be located in the lobby of Navy Held in conjunction with the Aug. Pier's Festival Hall. The entries will 13-16 National Hardware Show, at be identified in booth order and each Chicago's McCormick Place Com- visitor will be provided with a New plex, the Expo will showcase wares Product Directory that contains from the hundreds of suppliers, descriptions of the items, exhibitor including siding from first-time exhi- firm names and booth numbers. bitor James Hardie Building Products Six one-hour-long seminars will be and material handling equipment from held Aug. 12 (beginning at 1 p.m.)

* "[ngineered Wood - A Jtlew Generolion of Conslruclion Produds" addressing the growing emphasis on glued engineered wood products (prefabricated wood I-joists, glulams, structural composite lumber, OSB) and comparing them to traditional products.

* "lnsuloting Conclele Foms - An Exciting Building Concepl" explaining the benefits of insulated concrete forms and walls.

* "Cuslomizotion of Produclion Houring" focuses on how builders can customize their production homes to provide buyers with maximum options and flexible living spaces.

In addition, Expo attendees gain free admission to the events being held at the Hardware Show, including a keynote address by former Chrysler chairman Lee Iacocca, the Packaging Exposition, Retail Concepts Center, Retail Services Showcase and more exhibits.

Free shuttle buses will run approximately every 10 minutes between Navy Pier and McCormick Place. Both shows will be held during Hardware Industry Week, sponsored by the American Hardware Industry Association.