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Sprint Drops Enivro Ads

In response to hundreds of requests from those connected with the lumber industry, U.S. Sprint discontinued advertising its association with the Earth Share program May 30, according to letters sent to those who had contacted the company.

However, because of a legal agreement to do so, the company will continue the program through I 99 I , according to Elizabeth M. Pease, director of communications at the National Hardwood Lumber Association in Memphis, Tn.

Negotiations between MCI Corp. and NHLA are continuing with prospects good for MCI agreeing to add several multiple use, sustained yield groups to its contributions list by July l, Pease said. MCI Corp. has confirmed its donation of $25,000 to the American Forest Foundation as a Project Learning Tree sponsor. (See The Merchant Magazine, June p. 2s).

In response to Sprint and MCI's anti-forest industry programs, AT&T-affiliated carrier TMO Communications will donate 50/o of new subscribers' bills to the lumber industry group of the customer's choice.

Now lt's The Gnatcatcher

It seems at times as if the preservationists have an unlimited supply of supposedly endangered creatures to use as a reason to lock up land in a wilderness status.

The latest to follow the northern spotted owl, the red-cockaded woodpecker, et. al., is the California gnatcatcher. If the enviros have their way, development of 250,000 acres, some 390 square miles in three Southern California counties south of Los Angeles, would be off limits to all but the gnatcatcher, the orange-throated whiptail lizard and similar little beasties. Some biologists claim that these and 50 other rare kinds of plants and animals can only exist in the coastal sage scrub. If the preservationists have their way, this acreage will be home to all, except man.

Local developers and others are fighting hard to avoid having the gnatcatcher placed on the endangered species list and have so far been (Please turn to page 62)