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AP/lE'r^r'S
guaranteeing quality, the mark is supported by quality validation, product research, testing and marketing.
Because glulams are used in a wide range of applications in both commercial and residential construction. the trademark is significant to dealers. More employees will need to become familiar with it as the use of glulams expands. The engineered wood products once used mainly for commercial roof construction are now being specified for ridge beams, floor beams, cantilever floors, garage door headers and simple span girders. Their classic wood appearance combines with strength and long spans to make them hot in the popular architectural styles.
Users, specifiers, building code officials and distributors are being made aware of the significance of the new trademark through media and direct mail campaigns. Recently published references describe the products bearing the APA-EWS mark and explain common applications as well as recommendations for fire resistant construction.
The technical services, testing facilities and quality service division of APA stand behind the products carrying the APA-EWS trademark. In addition, a 26 member field staffis available to assist with product specifications, present informative meetings and seminars and provide design and application information.
Mike Drorbaugh in Tacoma, Wa.; Ed Underwood, Dallas, Tx., and Randall Carter, Atlanta, Ga., represent the American Wood Systems and are available to provide assistance and answer questions about APA-EWS stamped products.
The trademark should be more than just another confusing symbol in the marketplace. It represents a source of help and information for the dealer and his employees as well as a guarantee that neither the seller nor the customer will need to be concerned about the quality of the glulam product and its ability to meet code.