Two big building products shows

llt EYERHAEUSER'S commitUU ment to its customers was dramatically demonstrated by not one but two customer open houses in their Western region last month.

One was held by their Seattle Customer Service Center at Kent. Wa.. and the other by six of their Southern California Customer Service Centers which collaborated on a building products show held in a huge building at the Los Angeles County Fair Grounds.

The Seattle area open house drew more than 400 customers from all over the Pacific Northwest and Alaska. TIMBER-R themed the June 9 event, which recognized Weyerhaeuser's long history in logging while offering very up to date door prizes of free helicopter rides. Chopper tours of their choice to company timberlands, Mt. St. Helens or Southwest Washington were won by Dick Bisiak, Lumber Market; Glen Brando, Yelm Builders; and John Tomzak, Western Cabinet.

Remarking on the value of open houses, western region marketing manager Richard E. Lundgren said, "It is marketing at the ultimate best. an opportunity to bring all three elements - customers, vendors and distribution - involved in the marketing cycle together in a more social atmosphere."

John Ramsey, Kent general manager, offered tours ofthe seven acre site as well as the chance to enjoy special buying opportunities from the vendors present. Included were the usual caps, souvenirs, refreshments and a sumptuous steak and salmon barbeque.

At the California gathering, Jack Creighton, the new president of Weyerhaeuser, spoke on the long term commitment of the company to customer satisfaction. He emphasized that this dedication to the customer reaches from the top to the bottom in the company, noting that chairman of the board George Weyerhaeuser is now featured prominently in company advertising. While Creighton did not mention it, this public and very visible role for the previously low profile George Weyerhaeuser is all the more remarkable a company commitment as he was kidnapped as a child in a celebrated criminal case in the 1930s.

Lynn E. Endicott, v.p., building products group, forest products, described the Southern California mar- ket as critical to company growth. He called it the largest wood market in the world. "We listen to our customers," he said, adding "our people are the force behind our words."

Herb Winward, v.p., western region sales and marketing, saluted the innovative nature of the local market and described it as "dynamic, risky, rewarding, big and exciting." Carrying the theme of the day, Winward pledged 1000/o customer satisfaction.

Like the Washington gathering, the southern version provided vendors offering special show buys for the hundreds attending. Nearly 50 booths featuring a wide range of products were arrayed around the fairground building in Pomona, Ca. Business aside, entertainments included a hearty dinner of "bunkhouse food" in a loggers'cook tent, refreshments, and souvenirs. An excellent lumberjack show was presented several times during the June 2 event. Included were sawing, tree

Story at a Glance

Two customer appreciation open houses staged by Weyerhaeuser. one in Southern CaF ifornia, one in Washington State ... hundreds attended.

,1 -, ,@e climbing, ax throwing and other events tying in with the logging theme of the show.

Among the prizes awarded were a week's trip to Italy won by Carol Marquez, Inn-decor, Inc., Anaheim, Ca., and a week's sailing cruise in Tahiti won by Michael Flanger, Imperial Door Co., Van Nuys, Ca.

More than 1200 attended the popular event.

S0UTllERl{ CALIF: Weyerhaeuser marketing man lll Dick Lundgren, Jack Creighton, new president of Weyerhaeuser. l2l Paulette Shull, Mark Hageman, James Clark, Herb Winward. l3l L.A. Raiderette Jill Thomoson and David Wegener. l4l Kim Dickens, Gary Helq, Barbara Metcalf, Charles Kahler. l5l Jelf Stoll. 16l Bill Davis, Fred Fieri. (71 Frank Rhoades. Mark Louvier. l8l Steve Storm,

Randy Konkel, Dean Mackenstadt. l9l Dan Green, Barbara Thompson, Sterling Wolfe, Jr., George Ritter. ll0l Wayne Gardner, Don Stobaugh. llll Warren & Annie Lindsay. ll2l Howard & Kathy McCormick. ll3l Jack Milliken,Russell Fritchey. [l4l Ed & Carol Marquez. llSl Arnold Nutter. (l6l Don Nelson. llTl Clark Taylor, Frank Stewart, David Morton.