Ilrtrod.Etrtg$.mark ofagoodbtrsinessm

For 72 years, Simpson has eamed the resoect of the industry for making handcrafted wood doon with the utmost attention to deail. And now to better communicate our dedication to old world craftsmanship, our doors will be called Mastermark.

And Simpson Mastermark means business.

Because nobody helps you sell more doors than Simpson Mastermark. First off, we offer you a wide selection of both exterior and interior doors under one name. And we back you with a complete marketing program designed to help you sell Mastermark doors even before potential customers set foot into your store.

To begin with, our marketing package includes veftisements being placed in well-known regional and national irublications. What's more, a co-op advertising program is offered that makes it easy for you to place advertising in local publications you feel best reach your customers.

You also get a complete range of support materials such as in-store literature and displap.

But most importantly, we stand behind our products. Because that's the mark of a good businessman,

If youd like more information, contact EdYoung, Simpson Door Company, 900 Fourth Avenue, Seattle, Washington 98164.

Publisher Emeritus A.D. Bell, Jr.

Editor-Publisher David Cutler

Associate Editor Juanita Lovret

AssistNnt Editor Patricia Nowlin

Contributing Editors Dwight Curran, Gage McKinney, Ken Thim

Art Director Martha Emery

Staff Artist Carole Shinn

Circulation Dorothea Creegan

The Merchant Magazine (USPS 796-56000) is published monthly at 4500 Campus Dr., Suite 4E0' Newport Beach, Ca.92660, Phone (7141 852-1990,by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon requesl.

Advertising Offices

FROM WASHINGTON STATE & IDAHO: contact Carole Holm, 7033 82nd S.8., Mercer lsland, Wa. 9804O. Phone (2M) 6U-n70.

FROM NORTHERN CALIFORNIA & OREGON: contact David Cutler. 4500 Campus Dr., Suite 480, Newport Beach, Ca. 926ffi. Call (714) 852-1990.

FROM SOUTHERN CALIFORNIA: contact Crrl Vann, 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (213) 472-3rr3 or (714) 852-1990.

FROM THE MIDWEST: contact wayne Westland, I109 Willow Lane, Mt. Prospect, Il. 60056. Call (3t2\ 431-7377.

FROM THE NORTHEAST: Joseph A. Shea, 6l Maine Ave. F-4, Rockville Centre, N.Y. 11570. Call (516) 678-1625.

FROM THE SOUTHEAST: contact Corinne Cemy, 638 Rae Dr., Lawrenceville, Ga.30245. Calf (404) 972-6689.

Subscriptions

Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 926@.lnclude address label from recent issue if possible, plus new address and zip code.

Subscription Rates-

U.S.: $9-one year; $15-two years; $20-three years. Foreign: $20-one year; $35-two years. Single coPies $2. Back copies $3 when available.

DAVID CUTLER editor-publisher

lltHEN THE trucking industry gathers to UU discuss government regulation, there is only one point on which all can agree: the Motor Carrier Act of 1980 was not the magic bullet that solved all the problems through deregulation. Far from it.

The wrangling over how many rules and regulations are required continues unabated. Advocates range from no regulation at all to those who would like to see re-regulation and a return to a highly structured system.

Emotions continue to run hot. Ernest S. Cox, chairman of the board of the American Trucking Association, has charged that the Interstate Commerce Commission has taken it upon itself to deregulate the trucking industry in violation of federal law. He calls ICC moves to deregulate trucking a "continual violation of the Motor Carrier Act."

He says that it stiil remains to be seen whether the nation will end up with a first rate transportation system "that serves all the public efficiently and cost-effectively. .the kind of system we had under regulation.' '

Cox charges that those who created deregulation and promoted it as an idea whose time had come "all had two things in common-impressive academic credentials and no practical experience in transportation."

While the new system is far from perfect, most observers feel it was inevitable, if for no other reason than the old method of government regulation was inefficiently complex and hamstrung with bureaucratic absurdities. While some feel the goals of deregulation are being met, others say it's too early to call.

We expect the deregulation of the trucking industry will continue, in fits and starts, in the coming years. Like it or not, it exemplifies a major American trend to decentralization and an increasing realization that reliance on the forces of the marketplace can provide most all the regulation needed.