Ceda Uood

Pre-Stained, Hess Lumber is the Lifetime Product Modern Western

Now you can compete with a natural - Cedartone Wood in a permanent, subtle brown finish. It's great for decks, benches, fences, walkways and all other outdoor structures. Cedartone from Sequoia is Wolmanized@ for resistance to all the elements, a consistently attractive wood that needs no stain or paint.

It's available in standard sizessquares or rounds - for each of your customer's specific requirements. Call for detqiJs.

Publisher Emeritus A.D. Bell. Jr.

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing Editors

Dwight Curran

Gage McKinney

Al Kerper

Art Director Martha Enrcrv

Staff Artist Lillian Kelly

Circulation

Marge Anderson

The Merchant Magazine (USPS

796-560) is published monthly at 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660, phone 17l41 549-8393, by The Merchant Magazine. Inc. Sccond-class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon request. ADVERTISING OFFICES

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THE MERCHANT MAGAZINE is ttrr itrleperrdantl,t'-ovtrctl prrhliLution lor the rt,tail. tholesala urtl distributiotr lavcls ol the lrttrtbar, httiltli tr.q rrro I e r i o Is o n tl lt o nt e i trtp r ovutt t' rt I hrrsitrt'ss irr tlrc l3 Wc.slcrtr stales.

DAVID CUTLER edi tor- publi s he r

No Less than a Revolution

TO BE accurate about it, the organizations I that have been developed are the basis for nothing less than a revolution. Several years in progress, with its effects already felt, it made its most visible mark recently in Arizona. A series of closed meetings finally went public, exposing the whole movement to the public view.

Something sinister? No way. Something revolutionary? You bet. Because the topic here is the establishment of youth groups as a formal part of the lumber dealer associations in the West. And you better believe that this infusion of young ideas and vigor is already bringing change and new enthusiasm to what used to be a very conservative business.

It began a few years ago with the establishment by the Western Building Material Association of The Young Westerners, a 35 and under group set up to train, inform and involve those entering the business. The idea was picked up and replicated by the two California associations. The Arizona group, which we mentioned above, had its founding at their recent convention, covered in this issue in a story beginning on pages 14-15.

Ten to fifteen years ago, it was rare to attend an industry meeting where there was anyone in his twenties or early thirties. Today we see more evidence that the gray beards are sharing control. We think it is to the benefit of all and hope that we all see more, not less of it, in the future.

Surprisingly, some have resisted establishment of the youth groups, apparently on the basis of expense, time and, we suspect, a reluctance to share knowledge. To the great credit of the industry, most firms have supported their members joining and participating. We have no doubt that they will get their investment back tenfold.

It will be interesting to watch this ongoing revolution flower. With all the negative revolutions the world produces, it is nice to have a positive revolution in our midst.

If the termites were really smart, they'd eat this ad.

Then you might never finh out Louisiana-Pacific is now a major source of treated **lumter. O{gq"g yj,g ligb.quality wood from itq|6^ own forests. Aird first-rate treatmenfl$\ at its new Ukiah, CA facility. ffi

- So you_can sell a complete line: L-P WoknAnized@ lumber for sill plate and other above-ground uses. And L-P Outdoor@ wood, available pre-stained in eedartone", for decks, patios and fences.

But it's too late now. Word is out. For treated lumber, call Louisiana-Pacific. And if the termites don't like it, they can write their congressmen.

To ordet call our Ukiah plant (707) 468-5874. Or your L-P Distribution Center.

Because you can't afford to do business as usual.