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:.:y#I:3* R[5
Quality Lumber
REDWOOD-K|ln Dried or Green
Rough or Surfaced
DOUGLAS FIR-Rough Cuttings
Premium 4x4 and 4x6-FOHC 1450f and 1750f Stress
Kiln Dried Clears
SUGAR PINE-S4S Boards
Rough and S2S
Station to station
PHI L KELTY 707 -487 -3201
DEAN FOX 707-487-3231
San Diego area call: 714-442-1693
Shoo and Better
P.O. Box 250 Smith River, California 95567
TREES ARE AMEBICA'S RENEWABLE RESOURCE securely to the decks. but always in the knowledge that a severe storlrl along their Pacific coast rtlute ctluld blast it off the decks and into thc sea.
The last of these sailing ships were still a1 it as late as the 1920s, floating anachronisnrs that rctain their fascination even now.
"Difficult Times" Forecast
I-hc E-1tlr .\rtrrLrll \lcclirrg ol \rrrllr.\tnclr.ln \\lr,,lc:lie Ltlntbcr As:oeillion !()t Lutd!'t\\lt1 lrt ( ol0lirrl0 SltIinus. \1u1 l-5. rvitlt I look ut ptolitubilitr. l:irst tllir rr'slsitlu()n lpprole ltc d {r\0.
Rctrrirrg NAWI-A prcsrdcnt I)lLrl S. Plull. \'rrncoLrr,cr'.
B.(.. c-xpresscd tlrc tlrouglrr tlrut tlrcrc rvill bc dil'l ieult titttcs for Wood 111iy{q1.1s in lirLrr sltc.ilre llfcxs. (l) Thc gro\\,nril slr()rtusc ol tirnbcr to halvcsl pfol'itiibl\':(l) t:rcrrncrcusiilg dilficLrllr in rnoving tltr. ltr0duets ltt nrlrkcts. cspccilllr in rcgard to rail transl)ortltiotr. (-l) (irori,irtr. irttcrlcrerree' llont otlters. e.spceillll g()\'crnnlcnt\. in our tllr'-lo-dar br,rsirrcss uctivities: (.1) A dctr.rrolution il tltcclualitv ol'scrviccs \!'c arc tt1'ltring to tlrc tlrdc. lrrcrcuscd cLrrtrputcrizution is depcrsonalizing rnlrlr rtl tlrc lruditions rvlriclt ltavr' buill tlrc rrrdustrr'.
Accordilg to Plalt. tlrcrc arc so]LrtiLrn: to litcsc ildustrv ploblerns. but iirrlv i1'lurlltclrncn rceogrrizc lllrl nrrrv is tlrc tirne to nrobilizc thc inclLrslrl tlrrorr!.lr \.\\\'l \ untl ittltcr tttdttstt'r'gt()1p\ to dcul yu'illr suclr prgltlcr11s.
[:corronrist I)r . I)icllc Ilinl-rct plrrvrdcd tlr'lcgiltcs r\..illr politicll lld ccorrornie outl()()ks. l[r- is oplintislie rt.gurdils ctttttinttt'd cc(It()lltic crplrnsitln lltr0rrslr tltc l'rr,r !luiltlcl ill l()77. ('ouplcd rrith tlris ol'crlll ccorrrlnic uplick rr'ill hc inllltiorrury prcssufcs lrnd ploclLrctron eupucitr prcssurcs. Tlris corrld lcud to rising irrtcrcst rltes tlltt. jrr Itis vir.t. could rcuch t)'I plinte' hv tltc eld ol' tlrc 5 cur. llcgardle ss. Rirtllct f'ccls tlrll l()7(r rvill gcrrclullv be u cootl vcur lor' httsiilt'si rr illr , 'r.\' f\r ('lrl t,,lr. l lr' tr'lrnt'd tltc irrtitrsl n, a "tlislstcr lrr clr" tvltr.tt L()nti)llr !.rl to tlre- re'st o1'1ltc t.onontr'. prcdictitrg l.-1 rrrilliorr stlrts lbr 197(r. Hc is equallv pcssinrislic rcgardirrg It)77. Rirrlret ludnritte-d llrlt ltc ltrrpccl lt.'\\,il\ \\'f()ug. but tiutt llrc blsic ce orrorttie iirntllrrrcrrtals irrdiculc tltut ltorrsinu rr ill rc.ntuin llirlv statie . i.c.. bctlcr llturr l()7-5,ltLrt ll() uptick to l.(r,1 1.9 rttilliorr slult lcvcls llut sotnt'ure prcdietin*. SLrlcli tltis is rot wllilt tlrc lrnrrber indLrstry wilr)ts t() ltclu. lnd tltcr-c n'cr.r. lllosc al tirc rncc'1ing rvlto lclt Iiirrtlct's otrllo()k lo() conscrvutivc. Sontt'dclcgltcs i'olcscc corrtirLrcrl lnrl stcudv intI)r-ovenrct)t irr 1()7(r ltorrsilq r.r,'tt]t thc lrirttorrr lirrc at tltc cntl ol thc vcul in 1.5 to 1.6 r'utrgc- Tltus. tlt.'v ulsrr l'ccl l()77 will be cven bcttcr.
.llnrcs Nlc(iirtl is. Jr Nlcrid ian. \1i.. .,vls clcctcd ltr!-sidel r.
Thrcc- rlorc d:rvs ol plol'itlbilitr'-rrr.ieltcd brrsirress scssiorrs rcrnaincd for thc wlrolcsllcr-tlislribulr)f\ ol rrclr.lr (r5., ol tltc sof'trvood luntbcl Lrserl in \ortlr ,\ntcrica.
BUSINESS CANT BE too bad, wholesaler's faces at NAWLA's Springs, Co.
judging frorr tlre smiles on these 84th annual, held at Cororaoo
"IDEA WAtt" displays CRA literature and customers' snapshots of d-i-y proiects, in' cluding a redwood waterbed frame, bookcases, clocks, fences, decks, and room additions.
I NSTALLING a redwood deck
I display with a trellis roof and a picnic table added a deck a week to sales for Heddings Lumber and Building Supply, San Ramon, Ca. Their successes in selling redwood have been typical of the results enjoyed by dealers all over the 13 Western states who are aggressively promoting redwood.
Simple end-use displays and easygoing direct involvement with customers' do-it-yourself projects have made the firm one of the most successful quality redwood dealers in their area.
Customer loyalty has built annual volume in the half-acre yard to a mil-