Merchandising doors

NE of the best door displays in the West (or anywhere), is the one pictured here at the Two Guys store in Culver City, Ca.

A product of a cooperative merchandising effort between Two Guys and the Bel-Air Door Co., this highly effective display has been a successful mover of doors since it was first installed.

Four Bel-Air Doors, hinged and working, are hung on the front of the display so the customer can try them. Behind each, is an additional selection of Bel-Air Doors. Thus it seryes as both a display and a storage

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Cooperotive effort by rtitoiler ond monufocturer resuhs in this highly effective door displon structured like o smoll house. behind eoch working door is odditionol spoce lo siore 20 more doors . . . definite soles increose resuhed from using disploy.

area, gives the customer greater selection, and eliminates dragging in a door from a distant storage area while an impatient customer waits.

Waldo Tinsley, corporate lumber and building materials buyer for Vornado, Inc., of which the Two Guys stores are a subsidiary, saysthat there has been a definite increase in sale of doors since the inception of the display program. They plan addi. tional displays in their other stores.

Part of the proven Bel-Air Door "Profit Display Program," the merchandising effort 'omakes even the average door a profit maker," according to the company. They will work with any firm that wants the same or similar display, the Alhambra, Ca,, firm says.

Bnl0[-tl0Elt, shingled door display is shown in these two photos with Waldo Tinsley, cor. porate buyer for lumber and building mjferials for Vornado's West Coast oDeratbn that runs both the Two Guys stores-and Builders Ernporium. They plan to duplicate the display in their other stores. Bel-Air doors shoryn are the Bel-Air Panel, F-88 fir door, 2060 fir door and the 2045.