Before and afte

N important part of successful merchandising is helping the customer to visualize what the ma' terials involved will look like once they have been installed. While some people have the ability to look at a small sample and see the final installation in their mind's eye, to many, small samples often appear to be just so many scraps of material.

A before and after example, such as the bathroom remodeling pictured on these pages, can be a powerful teaching and sales tool as it enables even the dullest customer to see what can be done.

A number of manufacturers use the before and after technique in their sales and merchandising materials and field reports continue to indicate that it is one of the most efiective ways of showing the customer (potential) the improvements that can be created by purchasing the material.

'I'he remodeling job shown here utilized the Formica Corporation's No-Tile Bath system, a moisture-proof system for tub surrounds, shower walls, bathroom walls and other high moisture areas. It is also ideal for new construction and carries the name Panel System 202 when used in commercial applications.

The total system consists of panels, mouldings, sealant and adhesive. The panels are l/16" decorative sheets

Story dI d Glonce

Before qnd ofter pictures con be one of the mosf effective woys to merchondise remodeling proiects use monufocturer ond supplier soles literofure thot reolly shows the customer whot he con do ond how the m.oteriols you sell con best be used.

BY WAYNE GARDNER