THtr ARIZONA SGENtr

By FRANK DAVIS executive vice president

n\E OF the items on the agenda lor \-,t the 55th national conference on weights and measures sponsored by the Department of Commerce, contains a proposed "Model state regulation" pertaining to dimensions of manufactured lumber. Part of this "model state regulation" reads: oolndividual pieces. and tts made up of individual pieces, of dressed (surfaced) hardwood and softwood lumber shall be advertised for sale, offered for sale, sold and invoiced (including sales slip, billing, and the like) in terms of actual dimensions of width. thickness. and length: ltrouided that this regulation shall not ap- plv to rough sawn lumber or to dressed lumber that has been ioined u'ith such pieces ol remarrufactured so as to havt, changed form or identity, such as furniture and assembled shelvine."

The "model Ia*" would be for state adoption.

This proposed state regulation is of ma- jor concern to the buildine material industry because if adopted it would place undue burden on the business proceduie oI the retail lumber dealer.

Your association has asked its members to send their objections to the association in order to aid your national in preparing a paper in vigorously opposing this proposed regulation.

In other items of interest to our. members, your president. Ace Mason. has appointed a strong "wood promotion', committee for the coming year. Although the building material dealer stocks a wide va. riety of building materials, lumber is still the number one item and it is tlre feelins of our officers and board that strong emphasis should be placed on promotion in this area in order for lumber to hold its position with competing materials. When the committee has developed a program we will bring it to our readers in a later issue of the lVlerchant Magaaine.

Porter Industries Inc. of Mesa has been signed as a new member.

WWPA Wins Ad Awqrd

Western $liood Products Assn. and its advertising agency, McCann.Erickson, have received the 1969 American Business Press Advertising Award.

Association product promotion manager Robert H. Hunt and agency account supervisor Leo E. Lowe, Jr. were honored fot their campaign designed to make builders of homes and low-rise multifamily structures aware of how western wood, in combination with good design, can solve design problems and increase sales or lentals.