Selectin roof shi

Most people recognize that a badly worn or aging roof can make the tidiest home look unkempt. But few homeowners recognize the dramatic impact of roof color and style, according to the Asphalt Roofing Manufacturers Association

Help re-roofing customers keep proper desigl in mind:

Roof type

The most common type of residential roofing* laminated asphalt shingles-is available in a wide vmiety of colors and styles, including tile and slate lookalikes.

Shingle color

Make sure the exterior color of the home harmonizes with the roof color. Mismatched facades and rosf colors create a visual *'disconnect" that breaks the architectural line and tone of the home.

Conversely, a dark roof color can help reduce a structure's scale, In addition, a dark roof can be used to visually recede the roofline of a home with a high elevation or steeply sloped roof.

Recognize that these products have replenishment and stocking idiosyncrasies.

If any of these ideas have merit with your location, building a dependability on these products with your customer base can take some time. If you take care of the basics, you'll be very pleased with the return on the sales and profit per square foot with these product lines. Think about some creative ways to bring those customers into see vour "In the Business" presentation.

If the color of the home's siding, stone or brick is permanent or can't be changed easily, select a complementary roof color. In general, it's best to avoid mixing brown and gold tones with grays and blacks, to keep blue and green hues away from red and rose tones.

f,ight vs. dark tones

Light-colored roofs are most popular in warm, sunny climates, where energy savings are a concefn, or a fiopical airy look is prevalent.

Apart from these considerations, a light-colored roof may expand the visual height and size of a home by directing the eye upward.

Look of the neighborhood

Except for residential areas with strict architectural covenants, most homeowners are free to choose any type, style and color roof they want, While this freedom of choice may be liberating, it's generally a good idea to select a roof that's in keeping with the rest of the neighborhood.

Neighborhoods usually have an overall appearance that should set the parameters for your choice of roofing style and color. Homeowners that re-roof (as well as their neighbors) will be happier with roofs that blend into the surroundings rather than stand out as different.