EDITIORIAL

A Rose By Any Other Name.

1a; HEN THE Tree Farm system was started ll 50 years ago, its name was considered a positive statement of the concept's purpose. Today, some pollsters are telling us that's no longer true. It borders on the bizarre that the system, which has contributed so much with no apparent minuses, should be perceived by some as a negative.

In focus groups and from voter polling, industry takers of the public pulse were surprised to discover negative responses to terms previously considered very positive. As a result, an informal list of Words To Lose And Words To Use was compiled.

While this sort of thing strikes many as silly, those whose business it is to communicate with the public treat it very seriously. The votes and the attitudes of the people and their legislators need to be won if this industry is to retain its present size and shape. If euphemisms are what it takes to tell our story, we suggest we'd better get on with it.

LOSE

Tree Farm

DAVID CUTLER editor- publisher

Building materials

Reforestation

USE

A productive and healthy forest where trees are grown to produce lumber and paper products for millions of people

Lumber to build homes

Planting and growing trees for the future

Nurtured and protected Crop

Managed

Timber employees

Healthy forests

Timber families

Forest management Nurturing the soil to grow more trees

Cutting trees for future generations

Producing lumber and paper producls for millions of people

Wildlife/Habitat Protecting the creatures who live in management our lorests