.Ahs

Builders of Code Plus Homes will sign an agreement to use APA Rated structural sheathing in the walls of their houses, roof sheathing and Sturd-l-Floor combination subfloor/ underlayment in thicknesses which are one step up from minimum code requirements. To qualify, these materials must be applied in accordance with APA recommendations.

Responding to studies showing a demand for higher quality housing, the program benefits dealers by creating demand for premium materials. It also should decrease callbacks involving the dealer.

APAfield representatives are available to supply literature, present seminars and consult with dealers. Dealers are encouraged to nominate builder customers for the program.

Over 650 home builders and remodelers are participating in Code Plus at present. A special logo is available to members for use on brochures, posters and advertisements.

ope 6. Talbot.

\Wtth 15 million board feet at our reloadfacilides in San Francisco and LosAngeles. Green Douglas Fir, straight from the mill for consistent qualiry. In every size from 2" ><3" tO2" X 14". LengthS to 26'. Any mix. Just-in-time inventory. At predictable prices. Call (503) 220-2750.

\fdil fill your order right away for shipment today.

'WeVe got the wood.

Sacramento, Ca.

Ponderosa Pine, Sugar Pine, S.P-F, White-Fir, Douglas Fir, Cedar

James A. Haas, gen. mgr.

Richard H. Mills, Melissa Morinelli

Mouldings, Millwork, Cut Stock, Plywood, Lumber, Particleboard

Sales Agents for:

Duramold Wood Products, El Paso, Tx. W&W Moulding Co., Loomis, Ca.

P.O. Box 255546, Sacramento. Ca. 95865 US Wats (800')624-5319 Ca Wats (800132I-1278 (916)972-7282 FAX 916-972-7290

San Francisco, Ca.

Mahogany, Meranti, Keruing, Ramin, Nyatoh

Franklin O. Btllings

Mouldings, Millwork, Plywood, lndustrial Hardwood, Truck Decking, Imported Hardwood/Softwood Lumber

EXPORTING: Softwood Cut Stock, Hardwood Lumber & Dimension, Softwood & Hardwood Specialty ltems

1050 Sansome St., Ste. 300, San Francisco. Ca. 94lll (4r5)39r-6700 FAX 415-98r-4130

New Program To Double Gopper Use

The copper industry has launched a market development program to increase the use of copper sheet and coil in new construction, especially in roofing, flashing, gutters, downspouts and ornamentation.

Aimed at doubling the amount of sheet copper used in North America within the next decade, the North American Initiative for Copper Architectural Applications will emphasize design service, technical publications and training videos tailored to each participant along the marketing chain, from mill producer to building owner. Eventually, the development of new copper building products and installation techniques are foreseen.

Persistance Pays Big

Patience may be the most underrated sales tool. According to a recent survey: o 2o/o of sales were closed on the first call. o 3% on the second,

. 4o/o on the third,

. l0% on the fourth, and o 8l% on the fifth call.

Omaha. Ne.

Candace Briggs, mgr.

Dave Kipp, Jackie Scoles

S.P.F. Dimension, F/L Dimension, Hem-Fir Dimension, CCA Treated Lumber, Cedar Siding Products Southern Plywood, Western Plywood

One Central Park Plaza, Ste. 200N. Mail Drop 27, Omaha, Ne. 68102 @021978-4525 FAX 402-978-4526 (800)535-7898

Eight sales were made on every 100 cold calls, but when leads were furnished, 28 sales were achieved per 100 calls.

Canadian Forestry Conference

A forest industry conference addressing sustainable development, land use, timber supply, access to international markets and new technology is set for Sept. 2628 in Vancouver, B.C., Canada.

Themed "The Way Ahead," the two-and-a-half day, Council of Forest Industries of British Columbia-sponsored conference is being organized as a companion event to Wood Expo, Canada's largest exhibition of forest industry products and services.

ls Our Service ReallY Good?

Good service starts at the top. And chief executives can discover if they are in touch with their customers, according to The Complete Guide to Customer Service, by asking themselves: l. I)o I observe how service is being delivered and do I take action to correct any problems?

2. How many days in the last l2 months have lactually spent working as a customer-contacting employee?

3. How many hours in the last year have I actually spent speaking with our customers?

4. l)o I know the reasons some customers are unhappy with our service? Do I know how much it would cost to right each major source of dissatisfaction?

5. l)o I know exactly how many customers are dissatisfied with our service and how much it would cost to handle their dissatisfaction?

6. I)o I know how many of our dissatisfied customers switch to competitors and how much profit we lose due to this?

Andel Forest Products, lnc. has been created to filljust such a void, combining qualitY, service and reliabilitY.

We specialize in truckload & carload shipments of: RedwoodGreen or DrY, Commons or Uppers

CedarFencing & Siding, Incense or Western Red FirDoug Fir & Hem-Fir, Dimension & Rough Fascia

(7O7) 575-6883

Please call for quotes Karl Drexel ANDEL FORDST PRODUCTS, rNC.

P.O. Box 2910. Sarlta Rosa, Cali{brnia 95405 and stud inventory bill sullivan robert golding dale dickinson' bill Young

Are physical inventory counts limiting the time you spend running your business?

If you're spending too much time on physical counts of inventory instead of running your retail business, consider RealWorld Point-of-Sale Plus*.

RealWorld@ Point-of-Sale plus, featuring Synchronics point of Sale*, can help your business stay on top of-point of sale, accounting and vital_inventory information. you cin know at a glance when " merchandise is running low what items are selling #ell and those that are not. lMth automated point of sale functi6ns tnked to in_ ventory, you can reduce the time spent on counting your inventory and concentrate on making profits!

Realworld Point-of-sale plus is easyto use and can be learned by anyone already familiar with a traditional cash register. Cas*ers can betterservice cusbmens by rapidly processing sales transactions, viewing customer accounts at the regi-ste4, and kniwing exactly whai items are in stock.

This product combines point of Sale, Inventory Management, Accounts Receivable, Agcoults payable, payroll, Cenlrat Ledger and Check Reconciliation. RealWorld point-oi-Sale plus providis a total solution for your retail accounting and business nfus.

Call todayfor more information on how Realworld point-of-sale Plus canhelp you track and control inventory and achievefinancial success. For the name of a dealer near you, call gfi)-62&6336 or 603-224-2200

Realvr,{orld is a registered trademark and Real}lbdd pointof-sale plus is a trademark of Realworld Corporation. Synchrcnics point of Sale is a trademark ol Synchronics, Inc.

Wood Products

With timber harvests in the northwest predicted to decline regardless of just how the northern spotted owl issue is resolved, sources for wood products are uncertain.

Many possible solutions exist, but each has serious flaws. Random Lengths. a forest products newsletter, has summarized some of the alternatives.

Increased production in the inland western regions is unlikely as these forests also are slated for harvest reductions. Even without the spotted owl, Central Oregon's Deschutes National Forest projects a 50oi drop in timber sales by 1995.

Southern yellow pine production in the southern U.S. would need to increase by at least 806 to offset western harvest declines. However. southern timber harvests are predicted to decline during the 1990s.

Increased lumber imports are an unlikely solution with Canada also facing harvest declines due to growing environmentalist efforts. Tropical hardwoods and Radiata pine could not replace Douglas fir's structural properties. Imports of logs or lumber from Russia are a possibility with many unknowns.

New Osmose Marketing Tools

Osmose Wood Preserving, Inc. is opening new marketing avenues for its licensees with the acquisition of a tv show and garden magazine.

Both are being produced by TelA-Cast Ciroup, now a division of Osmose, in Osmose Studios at Griffin. Ca., headquarters.

Nationally syndicated Bac'kyard America is seen in the U.S., Hawaii and the Caribbean on both cable and commercial networks. Host Jim Bennett is assisted by co-host Pat Simpson in constructing backyard projects and offering information on gardening, Iandscaping and do-it-

Trade Mission Visits Japan

The Wood Moulding & Millwork Producers Association will lead a trade mission to Japan in September to study the country's home building industry.

According to Bernard J. Tomasko, WMMPA Executive Vice President, the l0 to 14 day trip will in-

Sources Glouded

With recent advances in sawing and drying technologies, hardwood dimension lumber is commercially feasible. However, large scale production and code approval of poplar and alder studs are years away.

E,ngineered components such as wood l-beams are logical substitute products, but again start up time for large scale production would be a factor. Strength tested top and bottom truss chords also require high quality lumber and veneer from old growth forests.

Non-wood substitutes such as steel. concrete. concrete block or even plastics would involve cost. availability and consumer preference factors. Establishing new non-wood materials in traditional wood dominated markets would be a complex process, involving more than just a switch of building materials.

Whatever the outcome, wider than normal price fluctuations in lumber and panel products are likely as supply and demand seek a new equilibrium. Prices will need to adjust with new competing products and align with higher stumpage costs as mills compete for fewer raw materials, the newsletter said.

Land of DINEH Reputation by Product PONDEROSA PINE

Fine Textured/ Kiln Dried

NAVA-PINE

Premium Quality

Lumber

Half Pak PIL.

NAVA-PAK

Handi-cut/ Home Ctr. Brds.

Half Pak PT.L. and PlV.

Premium Mldgs. and Millwork

Bundled/Unitized/ yourself activities. clude participation in the Japanese Home Show, September I | - 14, 1990 in Tokyo, as well as visits to home building companies, mills and distributors of millwork products. A trade mission of three to eight people will staff the WMMPA booth at the show and visit the companies.

Bennett also is publisher for Weekend Gardener magazine. This publication features projects built on the tv show as well as editorial of interest to the homeowner with a backyard garden.

Osmose Studios are capable of producing broadcast quality video tapes for Osmose customers at a cost savings. "The acquisition of Tel-ACast Group will provide unlimited possibilities in the way of public relations and advertising for Osmose licensees and their dealers." a company spokesperson said.

Soft Look Slotwall

Marlite's Displawall slotwall products are now offered with new Diffusion Series finishes from Imfeld Enterprises.