lmaginative ways to sell plywood siding

tion by selling the appropriate paint or stain for the siding panel selected. Find out as much as Possible about the customer's application. The more You know, the better Your ability to sell the siding face grade and finish that best meet the customer's needs. A choice of 13 face grades gives builders more flexibility in specifying a product that matches architectural intent, finishing plans' and budget constraints.

No matter which Pattern and face grade are selected, any plywood siding panel that bears the APA trademark is a quality product' manufactured only bY a member mill of the American PlYwood Association. These siding panels are manufactured according to the Provisions of U.S. Product Standard PS l-83 for Construction and Industrial PIYwood, and subject to the APA's rigid quality supervision and testing'

To help you sell Your customers' a videotape that shows the step-bystep process of re-siding a house is available from APA. A second videotape that describes construction of a garden storage "barn" will be available later this Year' Both videotapes will be mass-marketed to distributors and retailers.

Story at a Glance

Techniques for Promoting siding in a wider range of aPPlications... ideas and aids for contractors and d-i'Yers. ways to helP customers select correct siding and finish.