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Dealers Slow To Stock Electronic Home Entertainment

In the not-too-distant future. the typical color television and stereo sound system of today will seem as antiquated as yesteryear's Victrola and console radio. America's growing appetite for more sophisticated modes of home entertainment, satisfied now with video games, video discs and video cassette recorders, will soon crave stereo televisions, videotex link-ups and direct broadcast satellite television converters.

Relatively few home centers are responding to the consumer demand at the present. Our telephone poll of l0 chain and independent stores revealed only three that were into electronic home entertainment merchandise. Perhaps dealers feel it is too specialized or too expensive to stock, but on the other hand perhaps there is a growing market that could be captured with a little effort.

According to Predicasts, Inc., the Cleveland-based business information and market research firm. increases in leisure time and discretionary income, coupled with our natural fascination for electronic gadgetry, will result in a continually expanding market for new and different audio and video entertainment equipment well into the 1990s.