Millwork sales opportunities

THE COMMUNICATIONS proI gram of the National Woodwork Manufacturers Association creates opportunities for building supply dealers, home centers and lumber yards to expand their millwork sales.

'The NWMA program functions on a national level with a local impact. It tells homeowners about wood windows and panel doors in newspapers, consumer magazines, local television broadcasts and informative booklets. Topics covered include wood sash construction, factory-installed weathe rstripping, double-pane insulating glass and the beauty of wood panel and louver doors in home decor.

Ladies Home Joumal, Popular Sciqnce, House Beautiful, House & Garderland Better Homes and Gardens, They show homeowners how wood windows with insulating glass reduce heat loss and how wood panel louver doors enhance home interiors. Consumer interest in these features reinforces a dealer's millwork sales.

Television viewers also learn about the role of wood windows and doors in remodeling, energy conservation and home design. Last year 132 local television stations broadcast five color features produced and distributed by NWMA.

The National Woodwork Manufacturen Asociation tells millions of homeownen about wood windonn and panel doon in newspapers through the Home Planning nevw service, two inf ormative consumer booklets, national consumer magazines like Modern Bride and Family Circle as well as on local television broadcasts. All communications direct homeowners to their local dealer or woodwork supplier for materials and further asistance.

Editors of more than 2,500 newspapers across the country receive woodwork feature articles and photographs through the Home Plhnning news service. These articles appear in thousands of hometown newspapers. In the past year cumulative circulation reached 241 million.

National and regional consumer magazines add third-party endorsement to the wood window and panel door story. ln 1977 stock woodwork articles appeared in such magazines as lloman\ Day, Modern Bide,

These newspaper, magazine and television features invite homeowners to write to NWMA for additional information regarding energy conservation and remodeling. In 1977 over 14,000 households received copies of "Wood windows give you the view. . .light. .air you need'l

(Continued from page 37) Association a copy of a signed statement by the builder of the house. that the structure was in fact build on a reinforced concrete block foundation.

''We deeply regret our part in the dissemination of this grossly inaccurate information and offer our apologies to the American Plywood Association."