Well attended open house reflects business uptick

FIRST in 15 years, recent Open House by Stanline, Inc. drew more than 300 people from '120 dealer operations from a 100 mile radius to their Vernon, Ca., (Los Angeles) warehouse. Held with U.S. Gypsum, displays lrom 5 USG divisions were thoroughly perused. Stanline is the largest ceiling wholesaler and largest independent particleboard wholesaler in the U.S., according to Fred Losch, pres. Top company men present included (1) Cleo O'Donnell, Stan Frahm, Bill Boyd, Jim Olson, Fred Losch.(2) Bill Zollinger, Clyde Sechrest. (3) "Butch" Heberle, Bob McDaniel, Steve Thurgood, Mike Berger. (4) Waldo Tinsley, Jack Mather.

(5) Lynn Homertgen, Dan Tsujioka, Pat Farrah. (6) Joe Musser, Barry Kitay, Mike Ashbrook. (7) Rich Mendoza, Denny Solomon, Steve Jones, Lowell Livingston, George Robinson, Syl Paulino. (8) George Stow, Joe Candiotla. (9) Richard Lopez, Steve Gabourie, Bob Lopez, Pat Banta. (10) Gene Clark, Lee Sprowls. (11) Ralph Kearns, Ted Summersett. (12) Archie Harrison, Hal Showerman, Jack Lindsay, Ray Thomas. (13) Frank Hobbs, Dee and Brenda Caspary. (14) Glen Storms, Siegfried Steinke, Fred Jackson. (15) Tim Harthcox, Dan McKearnan. (16) Chuck Sutterfield, Vic Pride, George Calvert, Richard Brownell.

(Continued from page rc) two years ago after an eight year stint with Modern Materials Co. With the milling capabilities of the Anaheim facility, the store is well equipped to offer virtually any need in wood products. There is also a complete department for both plumbing and electrical supplies.

Number two man is Tom Hippy, who did the layout of the showroom and interior in conjunction with the Childs store fixture firm. Including the area between the two buildings, there is 80O00 sq. ft. paved and about 20,000 sq. ft. under cover. Nine full time employees staff the operation.

The marketing target is retail l/3, contractor ll3 and commercial l/3. This is the same goal as the Anaheim opelation, but in practice it has tended to be half in commercial with the balance divided equally between retail and contractor. Pete Ganahl notes that "in the past year, we're 25% up over the previous year, in units if not in dollars." Lumber buying for the three stores is done out of Anaheim by Pete Ganahl.

The new store is open Mon.-Fri. 85: Sat. 8-3:30 and sits on four acres of land. Entrance is about a half block back from the street and there is no rail spur, as at the old store.

Ganahl Lumber acquired their Corona store in 1972 from Hayward Lumber Co. which had opened the store in 1920.

A sizeable balcony has been built above the office area, overlooking the showroom. It is reached by a wide, all-wood staircase that was entirely produced at the Anaheim mill and is, like so much of the rest of the store, a beautiful, living display of what can be done in wood by the company.

Presently empty, it is being converted into a decorator area that will carry 3040 panels, a selection ofdecorator items, brochures and an inventory ofbath accessories.

Appropriately for a firm calling itself "The Lumber Yard," there is even that old classic present, the lumber yard cat. Slightly scruffy, but friendly, its name is Lester, despite the fact that 'he" looked very pregnant at the recent Grand Opening.

With their strong background, thoughtful consideration of the reali ties of their market and the remarkably enthusiastic attitude of the employee team, the future looks bright indeed for an old firm's new store.

'

Reports on Current Building Trends

Portable Redwood Dieplay

An attractive eight-panel portable redwood lumber display by Simpson Timber assists dealers and distributors in making presentations, and for use at local trade shows and dealer meetings. The display, 56" high and about 72" Iong, folds into two suitcases. Set up or taken down time averages 5-10 minutes.

Patter-ns featured are Simpson's 71lR (v-joint reversible), LaHonda, bevel siding, garden heart, and reversible materials displaying both the rough sawn and smooth surfaces. An illustrated story on the company's forest management practices is featured on two panels.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Top-Of-The-Line Shlngles

Certain-teed Products is offering a complete nine-piece merchandising kit designed specifically to aid roofing and remodeling contractors, as well as building supply dealers, in the sale of top-of-the-line asphalt shingles to homeowners.

Utilizing the theme "The Best Is Your Best Buy," the new promotional support materials are highlighted by a flip chart presentation specially geared for use in selling the homeowner. The self-contained piece compares top-ofthe-line shingles to both standard asphalt shingles and wood shingles in terms of benefits and annual costs.

An 8-p. "leave-behind" folder, which contains all the information in the flip chart presentation plus an estimate form on which the dealer or contractor's name can be imprinted, is also included. In addition, a number of comparison cost worksheets are available for use by a salesman to i.llustrate a homeowner's particular roofing situation.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Back ToThe Barn

Teco has a wood "barn shed" design providing complete building instructions for either a back yard type storage shed or a plalhouse for children. Featuring a gambrel roof, the design specifies a span of 8' and a building length of 8'. The length can be increased at the option of the builder.

WRJTE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92650.

Can You Find the Juice?

Panel marker and cutout guides for electrical outlets are a simple device for stamping the reverse side of paneling which quickly locates electric switch and outlet cutouts.

Uses include finished wood panels, gypsum boards, plywood, or any kind of cover for basements, dens, playrooms or any wall in the house.

It is a stamp mounted on a plastic support with flexible legs which provide for the stamp to be held on an electrical box so that the stamp can be contacted by the blind side of a panel. Upon contact the stamp prints guide lines on the panel corresponding to the shape of the box.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Waterproof Any Surface

Waterproof any type surface, including vertical walls, quickly by application of "Nerva-Deck" waterproofing liquid from Rubber & Plastic Compound Co., Inc.

This all-in-one premixed liquid is formulated from polyurethane rubber with coal tar additive. Applied directly from the container by brush, roller or squeegee, it covers any shape, any size surface: patios, promenades, kitchens and washrooms.

Cured "Nerva-Deck" is nonflowing; never gets brittle. It has high resistance to fungi, acids and alkalis.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.9266Q.

Special Weather Stripping

A new option feature, extra special weather stripping, has been added to the Bel-Air combination, Plaza, Mo-BelAir Units and other combination doors. They provide extra protection from problem conditions.

This new weather strip protects from unwanted dust, water, and wind and is neatly encased at the bottom of each sash unit to provide a higher degree of protection.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

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Bernzomatic Gombo-Paks

BernzOmatic announces two unique new socket set/propane cylinder combination paks at special promotional prrces.

The two Combo-Pak assortments are S-21-W9 and S-13-W9- The S-21-W9 contains three 2l-piece fractional soc- ket sets plus l2 propane cylinders, and the S-13-W9 consists of three 13prece metric socket sets plus 12 propane cylinders. Each socket set carries their unconditional lifetime guarantee.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Flamelegs Peeler

A new infrared "flameless peeler" said to remove paint faster, safer and more economically than is possible with any other method, is from International Magna Corp.

Listed as Magna 252-P, it utilizes a patented grid and reflector assembly to promote the safe combustion of propane without flame.

Like the infrared rays of the sun, its heat is claimed to focus IO0% on what it is aimed at, and to be completely undissipated by surrounding air.

The tool is said to leave the substrate undamaged during the peeling process and to be equally effective when used on wood siding, interior trim, furniture, floors, etc. It is also recommended for removing wallpaper and floor and wall tild.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Modular Cabinet System

The traditional elegance of beveled raised panel oak doors and the enduring beauty of natural wood grain distinguish Excel Wood Products' popular priced Baronet line of all.wood cabinets.

The line is decorator designed to effectively complement the widest range ofcolorand decor themes. The decorative versatility inherent in the Baronet's design gives it special appeal not only to new residential construction. but

also to the remodeling market.

Ruggedly crafted with mortise and tenon joints for lasting, trouble-free performance, and finished with an exclusive three-coat oven cured finish in opulent walnut tone that offers easy wipe-down maintenance, the cabinets also incorporate many convenience features. These include adjustable shelves, self-closing hinges, and nylon roller suspension-mounted, warp-proof allwood drawers.

Made in the full range of modules to create any desired layout, it is also offered in a wide varjety of units for bathroom vanitoires.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Acrylic Latex Staln

A new, solid color Olympic Stain with a IOO% acrylic latex base has been introduced nationally.

It claims to deliver excellent hide, ease of application and color retention characteristics. It's available in the same 30 colors as linseed-oil-base Olympic Solid Color Stain, which the company has produced for over 44 years.

It carries a suggested retail price of $7.99 per gallon and is available in gallons and five-gallon pails.

WRJTE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Money-Off Coupon Promotion

Trine now has a money-off coupon program that centers on the fiim's best-solling quality home products.

Consumer ads feature coupons redeemable on purchase of Trine products at dealer stores. ln addition. dealers are being provided colorful money-off coupons-from 50d to $2.50 (depending on the item) to use as counter give-aways and to bag with customers' purchases.

Coupons include: $2.50 off $54.95 list price for Trine's "Smoke Sentinel," plug-in photoelectric unit detecting smoke for early fire warning; $2 off $39.95 list price of their home emergency alarm kit;.$l off the $15.95 list price on their chime kit; and 50d off the $9.95 list price of the new, all-inone lighted house number kit.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport .Beach. Ca.9266O.

Chain Saw Accesrorleg

With new blister-card packaging and graphics for several essential chain saw accessories, Homelite is believed to have become the first chain saw manufacturer to adopt a mass-merchandising technique to stimulate sales of its line of accessories.

Chains from 10"-20" in size, files, file guides, wedges and grease gunswhich can be used with chain saws from other manufacturers-are amonq

Long, clear cutting, lightly stained and discolored with or without worm holes in 414 and 5/4 thickness ideally suited for lineal moulding. Amazonian Banak. A.D./K.0./Rough or Surfaced at two locations now-Cove City, N.C. and Houston, Texas. Call Bill Nelson or John Rains at (713) 453-71 51 .

WOOD CORPOBATION HOUSTOITI, TEXAS

Wellorn Lumber tnd Bulldlng Metethl! MERCHANT

the key accessory products to be displayed on blister cards. Detailed instructions also are printed on the reverse side of each card that clearly inform the consumer how best to use the particular accessory item.

Homelite also have a stand-up merchandising unit (62"x36"x21") with which to display the accessories.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266Q.

A High Preesure Job

Golden Ash is the most recent woodgrain pattern addition to the Nevamar line of high-pressure plastic laminates, made by Exxon Chemical Co.

The new woodgrain has a soft, muted appearance in golden brown tones. Highlighting its rich look is a dark natural pattern of cathedral graining.

The natural design is exPected to make it an ideal choice for a variety of commercial, institutional and residential applications. Suggested uses include cabinets, doors, fixtures, wall panels and furniture.

Golden Ash is available in general purpose H-5 grade, and in popular sheet sizes. Textured finish is standard.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

StairTrend Dieplay

Mercer Plastics Company has introduced a solid vinyl "Econo" stair tread, budget priced and specially packaged for the d-i-yer.

The new lightweight tread features a skid-resistant, safety-cleat surface that provides excellent traction. A special rubber-like formulation insures easy installation, and permits front portion to be self-formed over round or square steps.

"Econo" tread is available in black and brown and measures 24"xlFl 12". Treads being packaged in an illustrated display carton with self-contained "pop-up" header to help generate highvolume over-the-counter sales. Each carton contains 50 treads, packed flat.

WRITE: The Merchant Magazirre, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

BurglarAlarmWorking Model

A specially designed counter merchandiser for the new Kwikset burglar alarm includes an actual working model of the alarm.

It has a miniature door built into it alongside the alarm control panel. When the door is opened by the customer, the alarm is set off, just as it would be in a home.

The merchandiser also shows how the system can easily be expanded to cover other windors and doors throughout a home from the single control panel.

In a residential installation, the Kwikset electronic alarm system can provide burglary protection to all doors, upstairs windows and even to separate garages, simply by adding wire and sensor switches.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Patio Slider

An easily installed replacement patio sliding screen door for the home renovation market has been introduced by Jim Walter Window Components, a div. of Jim Walter Corp.

Called Xplora, the expanding roller screen door is available in 3',4', and 5' widths and in bronze, white and silver. The frame is adjustable from 7 8-l 12"8O-112" to fit door heights and can be

JUI{E, 1975

custom fitted by the home owner.

The sliding screen is factory-assembled and is simply placed into the door on existing tracks. Top and bottom plates are equally expanded to fit the door, then tightened. A side screw is turned to free the four nylon wheels. The bug flap strip is hand peeled to fit the door. The sliding screen can be mounted for either left or right hand opening. It is being marketed in packages oI ten.

WRITE: The Merchant Magazine,. 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

120v AC Fire Alarm

A wired, 120-volt ac fire alarm with models for both new and existine homes, apartments and mobile homesl is being introduced by Kwikset.

The early-warning smoke and fire detector is listed by UL and meets current codes and standards for homes, apartments and mobile homes.

It is engineered for new construction and comes with pigtail leads and connector for mounting to a standard electrical junction box.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Accident Prevention Signs

Safety signs and markers with a "show and tell" design with both pictures and a description ofa safety hazard, or precaution are offered in standard or custom designs by General Scientific Equipment Co.

The rigid vinyl signs are self-extinguishing, noncorrosive, nonconductive. impervious to weather, and sufficiently flexible for mounting on curved surIaces.

Signs may be mounted by means of drilled mounting holes, pressure sensitive adhesive pads on the back, or in frames which are also available. They are printed in black and a variety of colors keyed to the level of danger or precaution required.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.9266O.

Metal Wainscot

A versatile, 22 gatge metal wainscot is offered by the Paul Mueller Co. This protective metal wainscot installs quickly and easily to the interior walls of any metal building, according to the company.

In addition to protecting wall insulation from lifts and other loading equipment, the wainscot often saves costly repair to exterior metal building sections as well.

Rugged and attractive, the metal wainscot is available in a 30" width bv lengths up to 25'2".

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newpori Beach, Ca.92660.

New Plaetic Fabric

Griffolyn 80, a new nylon-reinforced plastic fabric with high puncture resistance and tear strength, is from Griffolyn Co.

It offers the added advantage of costing less than other similar materials and is lightweight, rip-proof, mildewproof, waterproof, and airtight. It has high impact strength and good abrasion resistance.

The product is especially useful for applications that require high puncture resistance, such as shipping covers for machinery and irregularly shaped ob- jects. It is also used for equipment covers, covers for materials stored outdoors, temporary building enclosures, concrete curing blankets, and vapor barriers. Samples are free.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newpori Beach, Ca. 92660.

Freereadef Service

For more information on, New Products and New Literature. wrife fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!