Prepare for meaningful sales presentationsrrr and happy endings

fHev sAY HoMEwonx is for kids

I who want to set ahead in life. But the same practice- holds true for lifelong learners, especially those who desire to move forward in their career.

Imagine if you went to spring training and couldn't hit a curveball. Fastballs were no problem; in fact, you often hit the hardest fastball over the fence with minimal effort. Since the curveball always made a shmuck out of you, how long would you stick around before you were sent back to the minors to figure it out? Not long!

So let me start out with a few questions. Do you agree that most salespeople are boring? Most business phone calls are boring? Most business letters are boring?

The only time boring is a good thing is in the mining and oil drilling business. So, let me share a few tidbits so upcoming visits with clients and co-workers add a sheen to their day... and promising results to your future. If you pay attention and apply but one or two of these action items to your daily routine, you'll find yourself as a welcome face in the big leagues with fresh ideas. It's your willingness to adjust your swing in sales that will ultimately reward your actions.

{ Th" "5 P's" represent "prior preparation prevents poor performance." Instead of just showing up, prepare a plan that leads to a happy ending. It's like making a movie, but you run it backwards with the ending being "How do I want this movie to end?" Your movie includes an outline of things you want to learn and assures

China's Timber Supply 0utlook 2011-2015

A Comprehensive Analysis and Outlook on China's Timber Supply and lmport Demand

By purchasing RISI's new study, it will focus on the following:

. China's Economi.c Outlaok, 201 1-2015

. Dornestic Timber Supply

. Plantation Inuestment in China

. Imported Tim.ber Supply

. Tim.ber Demand in China

. Price trend,s for imported logs, lumber and wood.chips, by source

. China's Tirnber SupplylDernand Outlooh success for you and your client.

2. Remember that real selling is not telling.It's 9OVo asking the right questions while taking great notes and only l}Vo talking. Brevity at its best.

Why? Asking important questions sets you apart from the pack who just drones on and on. It's this simple! Would you want a surgeon operating on your brain who didn't ask questions and obtain requested brain scans?

3. Determine the client's personality style. Is she a driver/dominanttype person? If so, be quick and effective. Don't ask idiotic questions such as "Oh, you like golf?" after seeing a dozen of her framed, golfing photos. Stick to the agenda of what you laid out ahead of time.

If she's a steady/compliant person, she will want details, so utilize literature and data more than your vocal cords. Providing written data will enhance her trust in you and lower her resistance to a scary change.

If she is a high-I or influencer, she'll love to talk, which is terrific because you won't have to. Just listen and ask questions about what you heard and take notes. If you are a high-I, be careful as two high-I's in the same room can sound like a National Speakers Association convention, a couple thousand people talking and no one really listening. The convention sounds llke a 747 going down the runway. Doing your homework will make a difference!

4' Anyone can handle big, routine tasks, but smart people pay attention to every, tiny detail. Most people have a short attention span-for most males, it's only about three sentences. That's why droning on and on is a waste, for both speaker and audience. I'd trade one of my TV remote-controls any day for one that could change salespeople until I found one I liked.

Little details include using your car mirror or a restroom to insure your appearance is perfect. A loose tie is as much a killer as a bugger in your nose. Yes,I've seen that more than once.

Remember, their first impression of you is made before the first word is ever spoken. Be the person who is both respected and admired, the versatile hitter who can hit any pitch to any part of the park at any time.

5. Whut is your greeting going to be? If it's pretty much the same for everyone, you'll be off-target and boring. And often your first question is going to speak volumes about your personality. If your first question is the same one you used yesterday, you're not thinking and planning. We all know that light travels faster than sound. That's why some people appear bright-until they speak.

I was field training a "salesperson," and Russia had just invaded Georgia. The salesperson, thinking we were discussing the state of Georgia, asked, "Why Georgia and not Florida?"

6' So, how can you set up a great first visit? When the client advises, via phone or email, to pick "any time between 9:00 and noon," ask for 9:46 a.m., then send a written confirmation.

Dear Mr Jones,

To confirm our meeting, I will be at

Thursday, October 23 . at 9:39 for our 9:46

Some of you are thinking, "That's too cutesy for me." If so, please check your attitude and unwillingness to try new things at the door. Better yet, pack your bags and head back to the minor leagues. Even small innovation creates big differences. You're in the people business... so set the tone that you're a different breed. The last paragraph in your note might read:

And to confirm, I'm not bringing any samples or literature. I asked for just I I minutes to learn. You'll like my different approach, and I'm excited about meeting you!

- Czar Blades

And a hand-written oostcard beats an email almost every time.

7. See how the above point sets the client's mindset into the assumption mode of "I think I'm really going to like this guy." I coached a salesperson through the process for our initial visit with a Fortune 500 client in Atlanta. The coaching also included the salesperson not scheduling any other client visits before this important appointment. Rather, I told him to go get his car washed just before the visit. He did such, but there were several pieces of white lint on the front seats. I helped him remove them -and a smear on the passenger side window.

When we arrived, the client was in the lobby. Q: And what was he holding? A: Our postcard. Q: Why was he in the lobby with the postcard? A: To see if we were on time. of course. but he was also looking forward to meeting us.

We departed the lobby for the car and the client got in-and looked around the spotless vehicle. He didn't close the car door or put his seat belt on. He then looked at the wash cloth I had the salesperson put under his accelerator and said, "You're right... you guys are different."

If you're thinking I went to the extreme with the wash cloth idea, you're correct. But the last thing a client sees upon your departure is the back of your jacket-and to the back of your shoes. The smallest detail can help (or hurt). All too often the client is thinking, "Is this the person I really want to hitch my wagon to?"

8. Whether meeting with clients or co-workers, remember that many people are under some form of stress, get bored with mundane meetings. or they have many things on their mind. I co-authored a book with Bruce Jenner, the former Olympian. The publisher asked him, "How do you and your friend Billy Blades overcome attention deficit disorder?" It's a simple formula. Major time on major things, minor times on minor things-and clients are not minor things.

As I stated above, I ask important questions so that I get important information. If the client or co-worker starts meandering off-course, I'll ask a question such as "Miss Jones, you mentioned a minute ago that you Can you tell me more about that?"

Be the orchestra conductor who controls the flow of information. Allowing them to chit-chat will trap you into a mediocre meeting-and an outcome of undesired results.

9. Remember to limit your talking... the plague that's rampant among the sales profession. These non-stop talkers are 98Vo to 99Vo of the sales profession, and they give the rest of us a bad name. When field training, I witness it in abundance.

. Salespeople (and managers) interrupting. It's not only rude, but you're sending a message that what you have to say is more important than what they are sharing.

. Salespeople will open their mouths repeatedly while the client is speaking. It's a clear sign ofnot listening (and learning), and it alerts both the client and me that the salesperson is not listening. Incredibly, I usually make more notes than the salesperson-and the client sees and appreciates it... often with a wink or nod.

When we leave, I often ask the salesperson, "What did he mean when he said' ?"' More often than not, the reply is "I didn't hear that." If the salesperson doesn't interrupt or continuously open his mouth, he "steps" on the last word out of the client's mouth. No pause or follow-up question. Just immediate talking.

{ O. Be worldly. Read everything worthwhile so that you are constantly learning. If you can share insight on almost any topic, you're a serious student. And if you study clients like a book, you'll be able to clip and mail articles to a client who is keen on the subject matter. I like USA Today because the client usually reads their local newspaper. The big challenge here? Most salespeople don't read newspapers or professional books.

{ { . Yout departure must be as cheerful and business-like as your arrival. I read in Spiril that "optimistic salespeople outsell their pessimistic counterparts by 567o." I believe the percentage is much higher than that, but it is proof that half of the people you meet are below average.

Tal Ben-Shaher, author of Being Happy: You Don't Have to Be Perfect to Lead a Richer Lifu, wrote, "There are two kinds of people who don't experience painful emotions such as disappointment or anger or envy or sadness or anxiety: psychopaths and the dead. However, to feel happy, we need more than that. We need what we're experiencing to be meaningful."

If you follow my suggestions, you'll be looked to as a true provider of value at every client and co-worker meeting. Remember there also are unique opportunities to mail articles and other things to bring joy and value to others. It's a method to qrow vour market.

12. Po, worthy clients, follow up in writing to state what both you and the client agreed to do, including the due date for the next step(s). If you don't, you're just hoping the client will remember everything both of you agreed to do. Accountability reigns supreme, so never look at the followup card as just another client visit. Email if you wish, but icing on the cake is to also mail a handwritten note.

If someone tells you life is too short to do all of these things, I suggest you tell them, "If you're not willing to try, I'm afraid life for you will be too long." Never argue with an idiot. He'll drag you down to his level and beat you with experience. And besides, the idiot went down to the minors and you nailed your spot in the big leagues!

- Bill Blades, CMC, CPS, specializes in growing people and revenue in sales and leadership (www.williamblades.com). Contact him at (443) 477-0061 or wblades@aol.com.

By Dave Kahle