EXPO PREUIEW

Whether or not you're exhibiting of the show, Expo Preview c0n show off your products to the thousonds of buyers ond decision-mokers ot the Notionol Building Products Expo.

Bthe Oniy Publication Devoted Exctusively To The Expo

While other magazines focus on the Expo's gargantuan sister show, the National Hardware Show, EXPO PREVIEW is devoted exclusivelylo the National Building Products Expo. Now that the Expo shares Mc0ormick Place with the Hardware Show, it's more important than ever to stand out among the thousands of exhibitors,

Q23o/o-59o/o SAVINGS

All ad rates in EXPO PREVIEW have been discounted trom23% to 59% otf the combined, already-low rates in The Merchant Magazine and Building Producls Digest, resulting in savings from $840 to $1380lor a single inserlion!

Q FREE FUII.COLOR NEW PRODUCT STORY

When your ad runs in EXPO PREVIEW, you will receive a free 4-color new product story! Just send a color photograph, a description of the product you want featured and we'll do the rest, absof utefy ftee, exclusively for EXPO PREVIEW advertisers.

D Reach Current And Prospective Customers

EXPO PREVIEW appears in the August pre-show issues ol both The Merchant Magazine and Building Products Digest, reaching 17,000 independent and chain retailers and wholesalers of lumber and building products. Catch their attention btorelhey anive at the hectic Expo. All in full colorl

tr NATIONAT CIRCULATION OF OVER 2O.OOO

In addition to the 17,000 pre-show copies, an added 3,000 copies of EXPO PREVIEW will be distributed at the show to buyers from across the country. At no extra cost to you.

The only publication devoted excluslvely to the