Remodeling promos

I I OME REMODELING ideas deI I siened to meet customers' needs are featured in two merchandising kits aimed at this booming market, estimated by some at $35 billion annually.

This means hordes of do-it-yourselfers at work improving indoor or outdoor living amenities, and many of these new "builders" have barely had a hammer in hand before.

To help these neophytes improve their homes, Western Wood Products Assn. offers two merohandising kits, one slanted mostly to indoor projects (MK-16) and the other to outdoor projects (MK-17).

The dealer who has idea and plans booklets and materials to supply this growing market can capture a large part of these primed prospects.

The kits illustrate literature, window banners, advertising aids and

Story at a Glance

An ever-increasing number of dealer sales aids are available to hypo May Home lmprovement Month sales . these from WWPA are good examples of the high caliber of readily obtainable materials all can be used year 'round.

other material that is available from WWPA, and include order blanks for quantities of the material.

To order these kits without charge, specify Intprove your Home (MK-16) or Plans For Your lUeekend (MK-I7) or both, from Western Wood Products Assn., Yeon Bldg., Portland, Or. 91204.

WE HAVE PLANS FOR YOUR WEEKEND!

Suggested Radio Spot Add-A-Room"

Length: 60 Sec.

ANNCR: IF YOU'RE THINKING ABOUT ADDING ON TO YOUR HOME, WE HAVE ROOMS FOR THOUGHT. THEY'RE ALL ILLUSTRATED IN A FREE, COLORFUL ADD-A-ROOM IDEA BROCHURE. THERE'S A COMBINATION CARPORT, GUEST HOUSE, ACTIVITY CENTER. A LUXURIOUS MASTER BEDROOM. A FAMILY LEARNING CENTER. A LOFT ROOM THAT DOUBLES AS A BEDROOM AND PLAYROOM. A FAMILY ROOM MADE BY CONVERTING THE GARAGE INTO A FULL-TIME LIVING AREA. ALL ARE ARCHITECT DESIGNED, AND MAKE GOOD USE OF BEAUTIFUL, LONG-LASTING WESTERN WOOD. SO STOP IN FOR YOUR FREE IDEA BROCHURE. IF YOU WANT, WE'LL SHOW YOU WHY ADDING ON TO YOUR HOME IS EASY, PRACTICAL, AND ECONOMICAL THE BEST INVESTMENT YOU CAN MAKE LOCAL ANNCR: TODAY. STOP IN AT (DEALER NAME) FOR YOUR FREE ADD-A.ROOM IDEA BOOKLET.THAT'S (DEALER NAME AND ADDRESS)

THE $37 WEEKEND

You oon't have to be a craltsman to build this good looking, practical outdoor lamp. And you can build it easily over a weekend. Stop in for free plans, materials, and colorful brochures ol other weekend projects.

DEALER NAME

SUGGESTED copy lor dealer ads are also available for the retailer who wants t0 aggressively promote May Home lmprovement Month sales in his store. Dealers can use this repro proof copy in their ads by just including their logo at bottom. A number of ads are available.