Selling d-i-yers more plywood

HE American Plywood Assn.'s r Dealer Training Kit is a quick course designed to help dealers sell more plywood to handyman customers.

Packed full of tips on specifying, working and finishing softwood plywood, the comprehensive kit uas developed in cooperation with the National Lumber and Building Ma. terial Dealer Assn.

With color slides, a 30 minute cassette tape, script ideas and complete instructions for setting up clinics, the kit makes staff training simple and complete.

In fact, after three months of extensive field testing, more than 85 percent of those who attended the sessions rated them as "exactly what's needed" in learning more about plywood.

May ls Home lmprovement Month

Complete and easy-to-use, the training kit may be purchased for $25 or obtained on a free loan basis.

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Troining kits qnd other merchqndising tools ore qvoiloble from the plywood ossn. . . this qrticle tells how to get them, whot (if onythingl they cosl ond where lo write or contoct us directly if you like.

To complement the dealer training program, APA offers building material dealers a complete package of merchandising tools.

Brightly colored handy plans for everything from garden storage units to sewing centers are available with their own handsome counter display carton. Dealers can give out the plans and start a handyman buying spree or sell them for 50{ each and make a profit.

Available for only 97.50, the handy plan package includes 12 copies of each of 12 plans, 144 plans in all, plus the display carton.

Another merchandising aid de' signed for the dealer is APA's Add' A-Room Design Kit. Taking a steP' by-step approach, the kit helps the do-it-yourselfer learn how to add his own room addition.

Easy-to-grasp instructions cover design and construction. And the Add-A-Room Kit adapts to most home styles and popular room uses. Available to dealers for only 20 cents per copy in orders of I00, the kits can be retailed for $1.

An ideal companion for these dealer merchandising aids is their Car Top Carrier. With this practical plywood packer, transporting large panels for do-it-yourself projects is simple and inexpensive. And the cost is lowonly $18 for I00 sets.

For more information on the Dealer Training Kit and other sales building tools available from APA, write the American Plywood Associationo Dept. WLBM 5-73, 1119 A Streeb Tacoma. Wash. 98401.