MORE THAN MEETS THE EYE

trade dress infringment under the Lanham act, and unfair competition under common law and California statute.

DFG had won a jury trial in May 2003.

Keeping Quality People

(Continued from page 42 ) see for them in the future and ask how they want to accomplish that, not, "This is what you need to do; now go do it."

Also, go beyond business and the bottom line. Take an interest in what they do to be happy and healthy outside of work. Many organizations see that healthy, happy people have the right attitude at work.

Staying involved should filter down through all levels, from the executives, to the senior managers, to the department directors, to management. It shouldn't be a huge load for one single person. When you do this, you also instill responsibility to the lower supervisory levels, which helps them become better managers. Trusting the lower levels to become involved also builds the mindset.

Keeping Your Employees through the Years

When you choose AirsworthEngineered OSB with its distinctive Turquoise edge, you're getting more than just a color.

You're getting what's inside-the very best in engineered wood products from a company known for over half a century for exceptional quality and service.

With the Fall 2004 purchase of Potlatch's three o5B plants in Minnesota, the yellow-branded Fot moteinfotmation'pleasecontoct:

OXBoard you once saw now carries the Ainsworth Ainsworth croup ofcompanies nameandtheTurquoiseedge...plusa wholelot 87766t32ooToltfree more. Customers throughout North America and 604661 3260Telephone abroad count on Ainsworth for industry-leading 6046673275Fax product standards and for timely service tailored marketing@ainsworth'ca to their needs. - www'ainsworth'ca

Look for the Turquoise edge-the mark of qua!ity in O5B.

Even though you may be able to hire an equally skilled replacement for less money, the knowledge your organization loses when an employee leaves is extremely difficult to replace. While no one stays with the same company for their entire career anymore, you can expect to keep employees for a few years. But you need to make them clear on how their job and responsibilities impact the company's success.

Start by creating a mindset in your organization, and then develop goals that everyone can focus on. Let your employees know how they contribute to those goals and the organization's success. Finally, stay involved with your employees and allow them to have open conversations with you to build relationships. When you follow these steps, you will create a corporate culture that inspires your employees to stay with your organization long into the future.

- Marsha Lindquist is a successful business strategist, author, speaker and c.e.o. of The Management Link, Inc. Reach her at www.marshalindauist.com.

. Makers of ACQ and CA treated lumber recommend hot-dipped galvanized and/or stainless steel fasteners!

. Maze has true double hot-dipped galvanizedand stainless steel fasteners! (Maze Stainless Steel Type 304 & 315 Nails iroviddthe maximum corrosion-protection in treated wood.)

. Maze STORMGIJARD@ Nails meet & exceed the ASTM-AI53 Spec.

. Warning: None of the other types of coatingson the market has the 90 year Maze track record of dependable corrosion-resistance.

. "Hot-galv" lS NOT the same as true hot-dipped galvanized.