BUYERS COAST IO COASI TOR UP I0 59o/o DISC0UI|IS

supplement for the Notionol Building Producls Expo.

23o/o-59o/oSAVINGS

Alf ad rates in EXPO PREVIEW have been discounted trom23% to 59% off the combined, already-low rates in The Merchant Magazine and Building Products Digest, resulting in savings from $840 to $1380 for a sinole insertion!

Reach Current And Prospective Customers

EXPO PBEVIEW appears in theJuly pre-show issues of both The Merchant and The Digest, reaching more than '17,000 retail and wholesale distributors of lumber and building products.

Nationat Circutation

In addition to our regular Western and Southern subscribers, EXPO PREVIEW also will be delivered before the show to hundreds of key buyers throughout the country. AT NO EXTBA COST TO YOU.

Now in its zthfir

Onlypubtication Devoted Exclusivety To The Expo

The only publication devoted exclusively to the Expo. It appears in the July issue of both magazines.

While other magazines focus on the Expo's gargantuan sister show, the National Hardware Show, EXPO PREVIEW concentrates on the National Building Products Expo. And as each year the shows'organizer further integrates the Expo into the larger Hardware Show, it's more important than ever to stand out among the thousands of exhibitors.

FREE FUtt.COtOR NEW PRODUCT STORY

When your ad runs in EXPO PREVIEW, you will receive a free New Product story! Just send a photo and product description, and we do the rest, absolutely free, exclusively for EXPO PREVIEW advertisers.