Roseburg's Family Of S.rperior Q.rulity \7ood Siding

Truly The Finest

BRECKENRIDGE SIDINGis Roseburg Forest Products premium grade plywood siding. Produced from selected face veneers, each panel has specific grain characteristics that are clear and uniform. The result is a panel that has an elegant visual appearance, is dimensionally stable, has a more consistent texture, and a high resistance to checking, splitting and weatherins. Perfect for residential or commercial applications.

ROSEBURG'S SIDINGS

. Roseburg produces over 70 different pattems, sizes, thickness & surfaces enabling its distributors to accommodate all customer requirements o Roseburg's Siding has a specifically selected face creating an elegant visual appearance, only obtained by applying siding produced from real wood

. High consumer demand confirms Roseburg's Family of Superior Quality Plywood Siding as the best selling product available

Available in 4' x 8', 9', & 10' panel sizes

Thickness: lll32', 15132' &. 19132'

Groove Pattems: Ungrooved,4" & 8"o.c,, l1tto.c., 4" shadoflterf(Breckenridge only)

Lead The Industry

PRIMROSE SIDING is a premium grade, factory primed plywood panel which offers a patch-free face, creating an elegant appearance. 25 year limited warranty.

DOUGLAS FIR SIDING is excellent for the construction project where the beauty, performance and the strength of plywood is desired.

Medium Density

OVERLAY(MDO) is a premium grade exterior plywood siding faced with a treated cellulose fiber overlay.

Prefened Stocking Distnbutors for Brecl<cnndge and Rosebarg's Complete Fanily of Qtnlity Plywood Sidings

DAVID CUTLER editor.publisher

Big battle or a small brawl?

Environmental pressure groups have again targeted two segments of the wood products industry: old growth redwood and treated wood.

While this is nothing new, it again raises the question of what damage, if any, the greens will inflict upon us and what our industry, collectively and separately, can do to defend itself and advance true public understanding ofthe situation.

The redwood industry, embattled now since the 1960s, faces tough foes on their field of combat. The soldiers of the other side are shadowy ones: half truths, distortions, misrepresentations, lies, misguided faith, hypocrisy, fake idealism driven by money and cynicism where any means justifies the end. It is an ugly picture indeed.

The shrill cries of the radical environmentalists for a boycott to "save" the redwoods is absurd and dangerous. Absurd in that those trees worthy of saving already have been. And mostly through the efforts of industry itself. Dangerous in that the environmentalists' demands would casually brush aside constitutional guarantees of private property rights.

On the treated wood front, the attack is even more complicated: environmentalists who admit CCA treated wood is safe to use, yet still want it eliminated (see story, p. 30). Such a radical battle cry can cause uninformed listeners to suspect that CCA is not so safe. after all.

This is, of course, nonsense. CCA has been safely used for decades without any appreciable problem. But the public fear of chemicals runs deep and the opposition zealots are skilled at playing upon these concerns. The Environmental Protection Agency, hardly a friend to industry, has consistently given CCA a clean bill of health. But no matter to the greens, truth has once again become the first casualty in a war.

The war continues and the question becomes how will industry defend itself. Will it collectively rise up in a magnificent, coordinated campaign to once and for all convince the public that the greens are wrong? Or will we again see small skirmishes by isolated pockets within the industry, underfunded, undermanned, yet valiantly fighting for what they know is correct. accurate and true?

The nation's most recognizedwater-repellent lumber. Introduce it to your customers and discover why ultraWood' is America's best...

There's more to UltraVood' than its uncanny ability to repel water and fight rot, decay and termite attack. More than its 5}-year Warranty. And, more than its long-term resistance to checking, splitting, and cracking.

UitraVood's backed by the best merchandising and promotions program in the business. Vho says so?

The Siluer Pro-Ads Au,ard for excellence was given to Ultrawood's consumer brochure. UltraVood commercials were a "National Winner" of the coveted Siluer Micropbone Au,ard. Its national merchandising and marketing strategy won the Kqstone "Grand Award" for Amenca's most comprehensive approach to retail sales. No other pressure{reated lumber marketing program has received more recognition.

So, when you stock Ultra\food, count on compelling point-of-purchase materials to generate sales. Rely on effective employee training, And, depend on exciting promotions to reach your high-volume customers.

Contact your regional producer or CSI tollfree 800-421-8661. See why UltraWood is a real"seasoned seller"!