EDITIORIAL

It's not just a hole, it's a cathedral

tlaHERE'S an old story about two men with I shovels at a construction site that says volumes about employee afiitude. When asked, one man says he's digging a hole. The other replies he's helping mankind by building a great cathedral that will nearly touch the sky. Same job, different answers.

Sometimes a positive job attitude spontaneously comes from within. More often it needs to be planted, nurtured and fed by a management bright enough to realize every employee is an important member of the team - from a one man band on up to General Motors, the world's largest corporation.

In our business it's not too much to say that what we do really does help mankind. You could say what you do for a living is peddle sticks. The better answer would be that what you do has helped America to become the best housed nation

DAVID CUTLER editor-publisher

on the planet It isn't just a new kitchen you're selling to that lady, it's a product that will actually improve the quality of her life and that of her family.

The benefits of this kind of positive attiurde are not confined to current employees. It can be an asset in attracting the bright young people every business needs to remain strong. By explaining how a job fits into the overall scheme, a potential employer can present the position more accurately as well as make it more attractive.

Management needs to communicate this kind of thinking to its employees so rhat everyone realizes what they do each day is an important contribution to the greato scheme of things.. The productivity gains from a workforce posiiive about its job and each individual's contribution to the final product can be impressive.