Gan you identify wood customet'?

NOWING vour customer and l\ what he wants to buy is a selling axiom, but can you readily identify your CCA pressure treated product customer and his needs?

The average buyer of CCA pressure treated products is a married male, 40 years old, who lives in a house valued at less than $100,000 and earns $50,000 or more a year.

A d-i-yer, he averages about 17 hours of work on his home each month. He probably has purchased or used pressure treated lumber products within the last three years, paying about $750 for them, or hired a professional contractor/remodeler to do a treated lumber application for