Brand names in treated wood marketing

Fr RESSURE treated wood has moved in the F y.utt from a generic commodity product being a product identified by brand name.

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Used to purchasing and relying on brand names in everything from designer clothing to frozen foods' the home owner was ready to believe a brand name pressure treated wood as being superior to a generic product. Osmose Wood Preserving Inc., is one of the companies that recognized this tendency early on. Manufacturers of pressure treated wood products identified by the Osmose brand, the company undertook to market to a small nucleus of home craftsmen and amateur builders, who have a moderate amount of tool handling skill, as well as serious professionals.

The company slogan "The trusted name in wood preserving" denotes quality to a public used to relying on such symbols as the Good Housekeeping Seal of Approval. Public trust, a good reputation, a good productall are implied.

The company's advertising and merchandising strategy is to involve the consumer in projects using Osmose Wood products. This type of thinking makes the consumer an integral part of their planning and was the genesis of the Great Plans series of instructional guides. Additionally this same type of thinking permeates all Osmose advertising.

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