Beautiful sales with beautiful decks

UTDOOR LIVING is better for 'customers who buy pressure treated wood. A dealer can sell this idea with confidene because he knows pressure treated landscaping timbers, decking, fencing and materials for extras such as planters, benches and walls are virtually guaranteed.

Easy care and confidence in the product will sell the customer over and over as he becomes aware of the

Story at a Glance

Guaranteed product quality means dealers and wholesalers can sell pressur€ treated prod. ucts with a minimum of call backs...wide variety of products in a number of colors.

wisdom of insisting on pressure treated wood.

Safe to use in direct contact, protected from termites and decay due to fungi, pressure treated wood offers durability and beauty.

Left in its natural color, which ranges from green tones to brown, stained or painted, pressure treated wood in any form adds long lasting beauty to the outdoor scene. You can bet on it.

NEW

ROCKY MT. DEALERS

(Continued from page 50) affairs. He reviewed the upcoming Conference with Congress in Washington, D.C. and the Manufacturers Council and Presidents meeting, set for May in Tucson, Az.

Consultant Dill described credits and collections as vital parts in running a successful lumber business. Others, he added were "being in the right time at the right place, plus dumb luck." He added product selection, delivery, knowing and outservicing the competition, a loyal contractor trade and seizing marketing opportunities as among others.

The format for the six sessions was a modified roundtable with Dill leading the way. The dealers present were very forthright in contributing from their own experience and knowledge, making the meetings especially productive for those attending.

The second meeting, expansion, dealt mostly with new product lines and offered ways to analyze the cost of products, how to price and how to increase margins.

Dill observed that as homes have become smaller people seek better products, allowing dealers the opportunity to sell more profitable, upmarket products. He advised never to delegate pricing, markups and discounts below the person whose pocketbook is affected.

Following was a meeting on what new products had been best for the assembled dealers. Included were oak doors, security doors, millwork, brass hardware, wood flooring, pre-staining of doors, and energy products, Products that bombed included a plenum humidifier, grass seed and tow ropes.

The next morning the topic was generating employee enthusiasm and how it is done. Communication, both ways was called essential to bringing employees into the process of marketing. That evening Dill spoke of training programs, how they can fit into a busy dealer's schedule and what they can and cannot be expected to produce.

The final day reviewed various collection methods and how they can be made most efficient and effective. As usual the audience input was out- standing as the dealers related caseby+ase histories of what had and had not worked for them.

The program, expected to be repeated next year, is one in a series of management and employee training sessions held during the year by the MSLBMDA.

Fremont specializes in a large inventory of high quality Douglas fir boards, dimension, long lengths and timbers shipped from select mills in British C6lumbia, Oregon and California. We afe constantly adding to our selection of western red cedar, pine, hemlock and white fir. Other species and specialty items are inventoried and included in our weekly flyer sent to all Fremont customers.