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Marketing Team

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The retailer and his sales team are the closing links in this marketing chain. They are the ones who provide the push and make the sale. A counterman who is informed and able to back up his information with literature, building and handling tips, construction plans and show-me-how displays will be the one who makes or breaks the pressure treated wood sale. The uncaring, disinterested, uninformed counterman with no sales materials to back him up will be the one who loses the sale.

Which one is working for you?

Now is the time to make the decision to go for the pressure treated wood sales. There's a lot of help out there for you, but you have to be informed and aggressive in putting it to use.

Redwood exteriors are taking on a whole new dimension

New Palco lmperialsiding, the 172-inch, thick-butted bevelsiding, o1fers a new dimension to quality construction. This premium exterior bevel siding is available in Clear All Heart and Clear, verfical grain, Certified Kiln Dried California Redwood. No other bevel siding offers greater stability, lays flatter or looks richer. lmperial Siding is available in 6'i 8'i '10' and 12" widths and 6' to 20' lengths. Beautiful Palco lmperial Siding, with its dramatic shadow line and higher insulating qualities, is the ideal choice for new construction or remodeling where quality performance and appearance really count. lT IS a popular economic and social lmisconception that middlemen are unnecessary, are responsible for higher consumer costs, and therefore, should be avoided. This is far from accurate in the trucking industry.

Each day thousands and thousands of trucks fill our country's highways to service customers. A truck and trailer easily cost $100,000. With this expensive equipment, a profit<onscious trucker's main objective is to avoid costly down time by staying loaded with the best revenue-producing loads available. To achieve this objective there must be someone available to give specific instructions to the drivers as where to pick-up and deliver and to issue cash advances. Major trucking companies have dis-

Story at a Glance

Truck brokerc serve both truck. er and shlpper. ..save both lime and money.. .responsable for securily of load and payment to drlver...comparable to wholesaler llnk belween manu. lacturer and retailer.