A REMARKABTE PRoDUCI A REMARKABTE PROFIT

ALI. THIS AND TERMITE AND DECAY RESTSTANCE, TOO

Unmatched Sales Features

A specialty product with unique sales features commands an attractive price. Dricon@ fire retardant treated wood has such features: t Dricon FRT wood is the only lowhygroscopic fire retardant wood of its type that carries an FR-S designation from Underwriters Laboratories lnc., for all species listed. r When Dricon lumber and plywood are in contact with metal truss plates, hardware, plumbing and conduit, there is no greater corrosion than with ordinary untreated wood.

. lt's been granted a U.S. patent.

Growing Demand

The word is getting around. Architecls, contractors and building owners are insisting more and more on Dricon fire retardant treated wood: r lt's being promoted to your customers by full-page ads in national OKoppers Company, Inc.

On November 21, 1984, EPA registered Dricon fire retardant as a pesticide. Tests at universities and Koppers Company have demonstrated its long-lasting resistance to termites and decay when used in weather-protected, above ground applications. This means that studs and other interior members will not rot or be attacked by termites. ..n ^Q f) ^G s6, \trh architectural, building and component publications. o Nearly 40 sales development representatives are making presentations to designers, specifiers, owners and other purchasing influences.

Keep It In Stock

Stocking Dricon FRT wood makes sense: o Promotional literature is available to stimulate sales.

Because of its low moisture pickup, storage problems and yard loss are less than with conventional types of FRT wood.

" By stocking a quality specaalty product, you can better serve existing customers and attract new ones.

Add To Your Profits

Dricon fire retardant treated wood has many applications; trusses, studs, beams, purlins, joists, decking, sheathing and other weatherprotected places where fire resistance is desirable.

For a list of suppliers licensed to produce this product, write to Koppers Company, Inc., 1900 Koppers Building, Pittsburgh, PA 15219.

Publisher Emeritus A.D. Bell, Jr.

Editor-Publisher David Cutler

Senior Editor Juanita Lovret

Assistant Editor Anita M. Mumm

Contributing Editon Dwight Curran, Gage McKinney, Ken Thim

Art Director Martha Emerv

Staff Artist Carole Shinn ' Circulation Dorothea Creegan

The Merchant Magazine (USPS 796-56000) is published monthly at 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92.660, phone (7f4) E52-ilD0, by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. POSTMASTER: Send address changes to The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Advertising rates upon request.

Advertising Offices

FROM WASHINGTON STATE & IDAHO: contad Carole Holm, 703382nd S.8., Mercer Island, Wa. 98040. Phone (206) 340-0680.

FROM NORTHERN CALIFORNIA & OREGON: contact David Cutler, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Call (714) 852-1990.

FROM SOUTHERN CALIFORNIA: contact Carl Vann,205 Oceano Dr., Los Angeles, Ca. 90049. Phone (2I]) 472-3113 or (714) 852199O.

FROM THE NORTHEAST: Joseph A. Sheg, 6l Maine Ave. F 4, Rockville Centre, N.Y. 11570. Call (516) 678-1625.

SUBSCRIPTIONS

Change of Address-Send subscription orders and address chanses to Circulation Dept., The Merihant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca.926Q.Include address label from recent issue if possible, plus new address and zip code.

Subscription Rates-

U.S.: $9-one year; $15-two years; $20-three years. Foreign: $20-one year; $35-two years. Single copies $2. Back copies $3 when available.

DAVID CUTLER editor-publisher

Look for the quality mark

1|

S TREATED wood products gain an ever I1ffgg1 market share, the two aspects of product quality and product handling become increasingly important. With a little knowledge and a little care, though, any potential quality or handling problems can easily be avoided. Only the ignorant or careless need suffer harm.

The great bulk of pressure treated wood being sold meets or exceeds required standards. Still, experts claim that as much as 2090 of all pressure treated wood is not properly dried, is not inspected or stamped and has not been treated correctly. While this sizable fraction concerns those interested in industry standards, it needn't be a problem at the distribution level as extensive information and assistance is readily available. What to look for in pressure treated products is detailed in this issue and in numerous pieces of manufacturers' literature. Associations and other industry organizations are poised to quickly resolve any ques- tions dealers and wholesalers might have. In most cases these services are free and as close as a telephone.

As with any manufactured product, a few minutes spent reading the manufacturer's instructions can avoid hours of product problems. Nothing complicated here, just a few simple steps to follow. Cover your treated lumber in storage, don't burn scraps, discard them, and launder separately clothes worn while handling the wood. Use eye goggles and a dust mask when sawing. This last caution actually applies to any lumber. Care in use and handling can avert the problems.

People who purchase products and find themselves unable to make them work are often told, "if all else fails, read the instructions." The same applies here. Only do it first because otherwise any difficulties you encounter with pressure treated wood will be your own fault.

INTRODUCING ATCO'S NEW EM.APPROVED, TONGER TASTING WOOD PRESERVATIVES

W()ODIAST

' Clear/Water RePellent

'

WOODLAST II

WOODITST

GeneralPurpme Wood Preservative

. Controls Rot Stain, Mold, Mildew Termiles

' Ready To Use

BelowGround Green Wood fteserwtive

Controls Rot Decay, Insecb, Mildew 'Soap and Water 0mnUp