
2 minute read
GUARANTEED FOR STIYEARS
Here's a message your lumber customers will like: They can now get lumber materials guaranteed - for 30 years against termites and decay in residential use: Wolmanized @ Residential lumber and Outdoore'wood. Each piece of lumber bears a colorful label which outlines the guarantee and will attract the attention of yourcustomers.
Here's how these products willbe promoted: Full-page ads will run in national do-it-you rself and contractor publications. Multi-media advertising will be conducted in regional markets with strong distribution. You'll have available warranty folders, counter displays, banners, posters, sales literature, building plans, p-o-p displays, billboard posters, radio and TV spots, ad slicks and audio-visual aids-the promotional program that has won 12 Drummer Awards in the past four years.
Otherways Koppers can make money for you: RainCoat'" Water Repellent This water resistant coating helps protect the appearance of wood and other building materials against weather effects, such as warping, splitting and checking. This repellent comes in attention-getting cans and offers exceptional crossmerchandising opportunities with Wolmanized wood.
Koppers Staining Service. Koppers can factory-stain your lumber and plywood in one of seven standard colors to help prevent moisture damage, improve appearance, provide more uniform coverage than on-site staining, speed construction and eliminate the effort and mess of job-site application.
Call for more information or a quote. We want our products to make you money.
Western Wood Products Division Koppers Company, Inc.
Los Angeles, CA (714)524-0850
Denver, CO (303) 29$2823
Sacramento, CA (91 6) 372-6920
.30 year limited replacement warranty against termites and decay in residentialuse. Warranted by Koppers Company, Inc.

Publisher Emeritus
Editor-Publisher David Cutler
Associate Editor
Juanita Lovret
Contributing Editors
Dwight Curran
Gage McKinney
William Lobdell
Al Kerper
Art Director Martha Emery Staff Artist Nicola O'Fallon Circulstion Kelly Kendziorski
The Merchant Magazine (USPS 796-56000) is published monthly ar 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92660, phone (714) 549-E393, by The Merchant magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon request.
ADVERTISING OFFICES fN,OM WASHINGTON STATE, IDAHO,NORTHERN CALIFORNIA & oR.EGoN: contact David Cutler, 4500 Campus Dr., Suite 480, Newport Beach.Ca. 92660. Phone (7 I 4) 549-8393.
FROM SOUTHERN CALIFORNIA: contact Crrl Vann, 205 Oceano Dr,, Los Anseles. Ca. 90049. Phone (213) 4723ll: or (714) 549-8393.
FROM THE MIDWEST: contact Wayne Westland, I109 Willow Lane, Mt. Prospect, Il. 6005 6. Call (3 12) 437 -7 37 7
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