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Support Mercy Killing Of Old Trees

"How would you lile to be eaten alive by bugs? Support mercy killing of old trees! A noble giant of the forest, ruler of his domain for severaf hundred years deserves a more honorable death than to be eaten alive by insects!

"And you sawmills can go a step further and give these proud trees a dignified memorial service by selling the clear lumber to us. We will make mouldings and door jambs from the lumber which will be sent to the Deep South where they love to apply a natural finish rather than hide tie beauty of the grain with (ugh) paint.

"Really now, does a 300 year old tree deserve to be converted to plywood and be covered by a rug and walked on? Or be covered with vinyl and be put on a wall, made to look like ash or fruity pecan?

"We will treat your trees with the reverence and respect that they deserve."

Feather River Co.

Bob Newland has joined the sales force at Oregon - McKenzie Lumber, Eugene, Or.

John Adams has joined Willamette Industries, AlbanY, Or., in PlYwood sales.

Robert E. Floweree, G-P chairman and chief exec. officer, is one of the U.S.'s "10 best chief executives of achievement" according to the Gallagher President's RePort.

George Rogers has joined sales at Sierra-Pacific Industries, Redding, Ca.' according to Sam Witzel.

Jeff Muthersbaugh has joined Jaybee Mfg. Corp., Los Angeles, as Marketing mgr.

Robert D. Dickenson is the new v.P. and director of merchandising and roofing for Denver-based JohnsManville's residential products marketing div. E. A. ReillY is the new mercfiandising mgr. for asphalt and fiberglass roofing. Philip J. Tille-ry is now market mgr., bldg. insulations; R. A. Bengston is the new asst. national sales mgr., residential products marketing div., Reva L' LePak is now staff mgr., the residential Products marketing div.

George H. Folquet has been p{omotedtdsenior v.P. and treas. of PoPe & Talbot, Portland, according to Peter T. PoPe, c.e.o.

Paul Gott is now with Calandor Pine Co.. Alturas. Ca.

John Boyer is back at his desk at Delta Forest Products, Portland, after some Canadian and West Coast business triPs.

John Kelly, Wood Markets, Inc., is back in Arcata, Ca., after a Medford business triP.

Bruce Heiren, 33, is now in sales at Foremost McKesson Building Products, San Jose.

Orv Eastman, Eastman Building Products, Sacramento, was recentlY in Phoenix for an industrial credit conference.

Bud Baker, Baker Hardwood, San Diego, got in a recent Hawaiian business trip.

Douslas CaleY is the new emPloYee rJlations mgr. for Champion Building Products, McCloud, Ca.

Dick Lundgren, Palmer G- Lewis Companv's iew c.o.o.,is back at Hq' in iubutn. Wa.. after a triP to the Sacramento office of their new subsidiarY, Lumber Dealers Materials Co.

Larry D. Porter, PoPe & Talbot's ciedit mgr. has taken on the added responsi6ility for traffic to strengthen customer service, according to Sy Rodakowski, v.P., lumber sales'

The Merchant Magazine

Leroy Soderman has retired from SoCal Commercial, Los Angeles, after 33 years as a salesman

John Maurer is the new marketlng mgr., prefinished Paneling, -for Patific Wood Products, Carson, Ca', Roy Polatchek is the new marketing mgr., unfinished Products.

Ed Fednew, WaYne Solesbee and Nelson Sembach of H&M Wholesale Lumber, Inc., Rancho Cucamonga, Ca., and their wives, recently got in a break from business in Las Vegas.

Mike Loftus and Hans Chambers are now selling for West Coast Orient Lumber Mills, Tacoma.

Wally Miller has been named the new piesident of Western Empire Forest Products of Eugene, Or.

Verlon D. McKinney, J. E. Higgins Lumber Co.. national sales div', Union CitY, Ca., is back from a sales trip to Tx., A1, and La.

M. Frank Tomsick is the branch mgr' of Georgia-Pacific's new distribution center in Pasco' Wa.

Tom Flint is new to outside sales at Hexberg Lumber Sales, Long Beach, Ca.

Bob Wells has left American Forest Products after 27 Years and is now a Dartner with George Coe and Erii Hexberg at Hexberg Lumber Sales, Long Beach, Ca- Wells, who plaved a major role in guiding AF?'s growth. will be rePlaced bY Michael Sims who will head the Stockton, Ca., buYing office and the direct sales Program.

Ran. W. Davidson, Col-pac Lumber. vanco_uver, B.C., is the new pres. of the Western Lumber Maiketing 4Fn., succeeding Ted Uanstnl Olympic Industries, West Vancou_ ver, B.C. HerbE. Charnstrom, North Pacific_ -Lrlmber, portland, 'is lsi v.p.; Sid Colburn, Arthur A. poz_ zi Co., _Portland, is 2nd v.p.; Ian Legge, Lignum Sales, Ltd.. Van_

_._ courer, B.C. is 3rd v.p.

W. A. Franke, pres., Southwest Forest Industries, Phoenix, has been named to the additional posts of c.e.o. and chairman of the exec. committee. He succeeds Raymond E. Baker. who continues as chairman of the board.

Jack Berutich, All{oast Forest prod_ ucts, Whittier, Ca., is back from a recent skiing vacation in Steamboat Springs, Co., he recently received an award from the Second Growth for outstanding performan"". jo. Tidwell is back irom two weeks in Hawaii and Bill Sharp from vaca_ tioning in Puerto yallarta, Mexico. Headman Daryl Bond, beiore leav_ pB,to1 a Tahiti/Fiji lsland respite, too.k 3rd place in the Western U.S. regionals in the U.S. Handball Assn. Master Doubles. He took 2nd last year and will compete nation_ ally again later this spring.

Richard A. Falk is the new director of marketing for Wickes Corp., San Diego.

Randy Port, Chandler Lumber. is the new president of the Lumber As_ sociation of Southern California's Second Growth club. Blaine Smith, Fremont Forest products, is v.p. and Cindi Tracy, All{oast Fore^st Products, is treas.

St"_t_tiqq and Loraine Wolfe, Marquart- Wolfe Lumber Co., Orange,- Ca., got in a recent Hawaiian vacation.

Jim Jones, Foster Lumber yard. Val- lejo, Ca., was recently in AtUu_ querque, visiting Vaughn Justus, Justus Lumber Sales, and touring the Insulbead plant in whicfi Vaughn is a partner.

Bob Riggs, Sequoia Supply, Fairfield, Ca., reports Gary Harf is new to Bay Area inside sales, phil Adrian to outside sales, Bay Area; and that Paul Farrendelli, ex-G-p, Sacramento, is the new purchasing agent.

Ellen McNamarra is now in charee of Far West Fir Sales' Portland -sales office, reports John Weston, pres. of the Huntington Beach, -Ca.. wholesaler.

Richard E. Lundgren, exec. v.p., palmer G. Lewis Co., Auburn, Wa., is now chief operating officer as well, according to Robert D. peterson. pres. and chief executive officer. James F. Parmley moves up to senior v.p., administration: Gilbert R. Halley to sec.-treas.; and John E.. Glover.to v.p. of pGL's Califorrua operatlons.

Wayne Benton is now in sales for Fre- mont Forest Products, Whittier. Ca., a_c_cording to Pete Speek, pres. He had been with Boise

_ Cascade, National City.

Carl Boesch has been promoted to vice president of Hunter Woodworks, Inc., Carson. Ca.

Bill Jacobson is the new sales super- visor for Simpson Timber's ied_ wood saleS div., Seattle. Bill O' Bannion is a new sales rep.

Michael Clausen is the new States tene_er rep for Or., Wa., Ha, Ak., Id. & Mt. Roscoe Devine is the new asst. sales mgr. for Nv., Ut.. Co., Wy. & Az.

John Hull, Sonoma Wood products. Healdsburg, Ca., plans to marry Donna Hamsher, June 10, in Sari_ ta Rosa, Ca. Then it's off to Ha_ waii for the honeymoon.

Scott Bettesworth is sales mgr. for the new Richmond Timber Co.. Red- mond, Or., owned by BrooksScanlon.

Ed Ellenhorn, 46, is the new pres. of Modular Pacific Corp., Seattle.

Larry Mullen is the new Duraflake sales mgr. for Willamette Industries, Albany, Or.

Ted Gilbert is back at products Sales Co., Newport Beach, Ca.. after a f:::, -ut trip to the Redding, Ca., (Please turn to page48 )

OUR GAIIIE But, we do much moret

In addition to providing the normal distribution functions of salesmen service calls, warehousing, trucking, credit and cataloging, PGL goes a few steps furtherin the area of providing the following: