TO OUR SUPPLIERS. . . A SALUTE !

The 425 wholesale members of North American Wholesale Lumber Association moved about $4.5 billion worth of forest products from suppliers to customers last year. That's pretty strong evidence of a successful distribution system!

We also see it as evidence of sound business sense on Your part-and we salute you as our suppliers. You know the value a good wholesaler represents to you. You can concentrate on your primary business of producing-without taking on the added burdens, risks and costs of marketing.

You realize the fact that the wholesale lunction must be perf ormed-by somebody.

Somebody has to know the market for your goods.

Somebody has to provide competent sales people, with good product knowledge and established rapport among a broad base of customers to get the orders when they're needed.

Somebody has to take the credit risk.

Somebody has to tie up money in receivables.

Somebody has to settle complaints and problems as they come upfrequently on the spot.

And you rely on a good wholesaler as the best answer to your marketing needs. He has the resources, the people and the special competence in highly competitive markets. Many_good wholesalers deal in a full line of products. Others specialize andlor perform added functions that might be necessary' You are aware that, as a group, the independent wholesalers can perform the marketing function more efficiently and more economically than anyone else.

We respect the sound working relationship you and we enjoy. We appreciate doing business with you-and for you.

The members ot NORTH AMERICAN WHOLESALE LUMBER ASSOCIATION. INC.

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II at best can contribute an overinflated Wilderness system at the expense of the true needs of the majority of the public."

Whiting, who is chairman and President of Kaibab Industries, Phoenix, Az., challenged members to enlist the support of their communities, their employees, their customers and their legislators in the struggle for land base.

The association's 1978 housing forecast noted high levels of new housing construction activity should continue through mid-year before leveling, off and irending downward. For 1978, WWPA expects residential construction to reach 1,850,000 conventional starts, about 7% below the 1,989,200 units started in 197'1.

Single-family starts should total (Please tum to pase 48 )

INTENTLY watching lumber testing demo at convention (top) lumbermen are observing a part of the most intensive, far'reaching lumber test program ever undertaken' Below: WWPA technical staffer Neal Pinson demonstrated board breaking aspects with mobile test equipment that performs actual field testing. 0bject: increase knowledge of engineering capabilities of lumber, especially when installed in structures.