is

exception of a continuity identity of the past five years. All parts of the program may not be applicable for everyone, but the complete program is designed so there are elemenis for everyone who sells a product or service related to home improvement.

The focal point of the year long promotion will again be May Home Improaement Month and advance requests {or the'Community 'oHome Improvement Time" Program {iles indicate the number of community promotions will more than double the l97I total of slightly over two hundred. A copy is available by sending $2 to cover postage and mailing to o'Home Improvement Time." P. O. Box 102, Carnegie, Pa. 15106.

A new addition is the Management Marketing and Merchandising File. A separate file has been prepared for lumber and building material dealers to help them sell home improvement services and products. The file is a walnut-grained, nine inch deep, metal cabinet with complete instructions for planning an advertising program, establishing the budget, selecting the media, the materials to build ads and direct mail and an outline to evaluate their advertising activity. (See The Merchant, P. 4, March.)

The popular Sales Portfolio is continued for 1972 along with the full color brochure and a display and advertising kit.

The national consumer publications will again emphasize the better living enjoyment and improved community environment through home improvement in their spring issues. Dealers should look for these special issues to be puhlished by House Beautilul, Home Rem.odeling, American Home, The Family Hanilyman, Ilome Building and, Remndeling, Remodeling Cuid,e, Better lIomes and Gardens.