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Spring Redwood Promo tor'72

Simpson's spring redwood promotion for 1972 ofiers dealers a full package of sales materials for marketing redwood for home and garden use in a program that stresses dealersupplier cooperation.

An expansion of last year's program, this effort adds a colorful meeting or convention backdrop to the available materials.

Using the theme, "Redwood Showoffs for 1972," Simpson dramatically demonstrates yard and garden improvement in a four-color, 30-sheet outdoor board that carries the name of the participating dealer.

The dealer selects and contracts for a billboard location near his store, and Simpson provides the poster with the dealer's imprint. The same poster also is available with muslin backing for use as a backdrop in sales meetings, trade shows, or for in-store publicity.

"O.ur purpose is to provide the dealer with sales tools that will make his job easier," said Simpson's merchandising manager, Doug Loth.

"AttractiVe outdoor boards were a

Club's Contest fo Select Lumbermqn of the Yeol

Oakland Hoo-Hoo Club Jf 39 is currently circulating about 400 ballots in northern California and southern Oregon to elect the man the club will name as Lumberman of the Year for the Greater San Francisco Bay Area.

new idea last year, and using them with a dealer tie-in proved so successful, that we are enlarging the program for 1972."

The focus of the spring pronrotion is on the sale of garden grades of redwood for attractive and durable decks, fences, patios, and trim, but all types of redwood for interior and exterior applications are described.

The ballots have nearly twenty narnes, plus room for write-ins. Any "active Bay Area lumberman" is eligible lor the honor and need not be a member of Hoo-Hoo. Retailers, wholesalers and mills are all on the voting list. Winner will be announced at the annual Reveille meeting, May 19.