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Phone: (5411874-2236

FAX 541-874-2123

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Riddle, Oregon 97469 www. HerbertLumber.com

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Jeld-Wen Rebrands ltself

Window and door manufacturer Jeld-Wen will bring all of its individual products under the Jeld-Wen brand name by the end of the year.

The Klamath, Or.-based firm produces and markets 27 door and window brands and believes that a single brand identity will establish greater awareness and recognition for the company name.

"We believe these changes will increase brand preferences and loyalty, lower overhead and open up enormous efficiencies with suppliers, partners, and our key distributor channels," said Jeld-Wen's Jim Hackett.

The changes are expected to take place over the next l2 to l8 months and will be backed by a multi-million dollar marketing campaign.

New programs over the next two years will include sales incentives for cross-selling, ability for distributors to purchase a variety of Jeld-Wen products, and single credit application for all sales channels.

USFS Weighs California Logging

The U.S. Forest Service is considering a plan that would allow for the logging of medium-sized trees across I I million acres in California's Siena Nevada mountains.

The changes were introduced by regional forester Jack Blackwell as part of proposed changes to the Clinton-era Sierra Nevada Framework.

Predictably, the move has met with high praise from the timber industry and criticism from environmentalists.

Bfackwell said the logging of 24" to 30" wide trees will help foresters remove brush that fuels wildfires. Environmentalists argue that the complete Sierra Framework needs to be given time to work.

Released during the last days of the Clinton presidency, the Sierra Framework mandated that the U.S. Forest Service protect spotted owl habitat to keep the animal off the endangered species list-in hopes of avoiding the type of contentious legal battles that have plagued the Pacific Northwest.

Blackwell and other officials have questioned the basis of the scientific studies in the Sierra Framework-

As part of the new proposal, Blackwell also wants to loosen limits on canopy cover and modify some restrictions on livestock grazing and other activities.

Environmentalists emphasize that Blackwell must first draft a new environmental impact report, as required by law, for such broad changes in policy.

So far, reaction from the timber industry has been positive. Cecil Wetsel, owner, Wetsel-Oviatt Lumber Co., El Dorado Hill, Ca., said that now is the time to make changes in harvesting policies. "lf we don't get some changes, we will be out of business in two or three years," said Wetsel.

District ranger John Exline concurred: "Business can't survive without some type of assurance of what types and quantity of products will be coming off the national forests."

The proposed changes are now undergoing a National Environmental Policy Act analysis, a process that could take months or even years to complete.

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