EXPO PREUIEW

Whether or not you're exhibiting ot the show, Expo Preview c0n show off your products to the thousonds of buyers ond decision-mokers ot the Notionol Building Products Expo.

D The Oniy Pubtication Devoted Exctusivety To The Expo

While other magazines focus on the Expo's gargantuan sisler show, the National Hardware ShoU EXPO PREVIEW is devoted exclusivelylo the National Building Products Expo, Now that the Expo shares McCormick Place with lhe Hardware Show, it's more important than ever to stand out among the thousands of exhibitors.

Q23o/o-59o/o SAVINGS

All ad rates in EXPO PREVIEW have been discounted ftom 23o/o to 59% otf the combined, already-low rates in The Merchant Magazine and Building Products Digest, resulting in savings from $840 to $1380 for a single insertion!

A FREE FUIL-COLOR NEW PRODUCT STORY

When your ad runs in EXPO PREVIEW, you will receive a free 4-color new product story! Just send a color photograph, a description of the product you want featured and we'll do the rest, absolutely lree, exclusively f or EXPO PREVIEW advertisers.

tr REACH CURRENT AND PROSPECTIVE CUSTOMERS

EXPO PREVIEW appears in the August pre-show issues of both The Merchant Magazine and Building Products Digest, reaching 17,000 independent and chain retailers and wholesalers of lumber and building products. Catch their attention beforelhey anive at the hectic Expo. All in full color!

B NATIONAT CIRCULATION OF OVER 2O.OOO

In addition to the 17,000 pre-show copies, an added 3,000 copies of EXPO PREVIEW will be distributed at the show to buyers from across the country. At no extra cost to you.

The only publication devoted exclusively to the Expo

SPONSORED BY AND Cqll Chuck Ccsey ot (949) 852-1990 Reservclion Deadline: Moy 7, 1999