REDWOOD CEDAR TIMBERS

Product Sales Co.

P O Box 4989 Orange, Ca.92613 4989

17t41 998-8680 lsool 228-76+7 lSo. Ca. WATSI

FAX 714-921-8249 o Pressure Treated Forest Products o Custom Treating Service o Fencing

(Exclusive sales agents for,Coast Wood Preserving, Inc.)

Roy' Nielsen r Butch H<lod o Water-Borne Salt

. CCATvpeA o Grape-Siakes

. Posts & Poles

Sales - Bob Norton Phone: (503) 874-2236

Evans' Posner Avoids Prison

Victor Posner, millionaire financier and head of the former Evans Products Co., avoided prison for his income tax evasion by agreeing to pay more than $7 milllion in charity, taxes and penalties.

Facing a maximum 4O-year jail sentence, the 69-year-old industrialist pleaded no contest to charges he overvalued by $t.2 million the 22

Deck Contests Spur Sales

Retailers who missed capitalizing on publicity seeking entries for the California Redwood Association/ Popular Science redwood deckbuilding competition will have a second chance when the winners are announced in the July issue of the magazine.

Winning decks will be featured, offering retailers an opportunity to promote late summer, early fall sales of redwood decks. Those wanting help with the promotion should request the CRA pamphlet with suggestions on acres of land he donated to Miami Christian College in the late 1970s. conducting deckbuilding contests.

Posner entered the pleas a month before his retrial. He was convicted in 1986, but the verdict was thrown out due to jury irregularities.

He is required to spend $3 million to help the homeless, give 5,000 hours of community service, pay the cost of his own prosecution, and pay more than $4 million in back taxes, penalties, interest and fines.

More than 200 entries were received in the nationwide contest which closed Jan. 15. Promoted during the summer and fall of 1987, the challenge to both do-ityourself and professional deckbuilders was to submit photographs, plans, material lists and descriptions of deck projects which solved a particular problem of a home and yard.

CRA staff members and Al Lees, Popular Science home and shop editor, were among those judging entries for prizes of $1000, $500 and $300.

Log Home Market Expanding Dealers interested in expanding their services should consider that the construction of log homes accounted for over 5o/o of the custom-built, single family homes built in the United States in 1986. A total of 19,291log homes were built during the year. The 27 log home producers in Montana led the nation by producing 2,0361og homes followed by 16 producers in Ten- nessee with 1,928 homes, l7 in North Carolina with I,448 homes, 11 in New York with 1,284 homes and 14 in Wisconsin with 1,172 homes.

Total sales volume for the industry was over $416 million. The estimated value of the log homes after erection on the owners' land exceeded $2 billion, according to a report compiled by John R. KuPferer, editor and publisher of Log Homes Mag' azine.

Log packages sold for log homes contain in some cases lumber and materials for floor and roof systems, interior partition walls, windows and doors as well as logs. All log homes require additional purchases of cabinets, plumbing, paint, stain and other building materials to complete the interior.

Redwood Deck Blasts Off

"We wanted to give the retailer something special in redwood, back it to the hilt with a distinctive identity and support it aggressively with promotion fire power," says Mike Couey, Simpson Timber Co. red- wood marketing manager, describing the new TopDeck marketing Plan.

The campaign's major thrust is putting redwood and the retailer back on top in sales oPPortunities and profit margins on decking. Beginning with the name ToPDeck, the product is being given the tangible sales support, identity and momentum necessary to make a top name for itself in the burgeoning decking market, Couey explains.

TopDeck, named in an emploYee contest, has been fashioned into an eye-catching symbol. It appears on everything from product literature and protective package wrapping to scratch pads.

The dealer promotion program, which Couey says is the strongest promotion backing ever accorded a single Simpson redwood product, includes: o Co-op funding for local advertising and promotion, o Four color consumer literature, o TopDeck Tips folder on deck designs, r TopDeck Tips folder on construction and finishing, o TopDeck Tips folder on care and maintenance, . Repro art on decking, o Grid ruled scratch pads, o Protective