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Morc and better sales tools
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the end-user is perhaps the most critical. The counter salesoerson in the lumber yard is in a position to offer advice, discuss and compare product performance and close the sale. To do the job well, a eood lumber counterman needs knowledge in several fields including: sales, wood science, construction, non-corrosive fasteners and finishes. The California Redwood Association has developed a variety of methods for employers to use to train redwood sales people.
The New California Redwood Correspo
Story at a Glance
New redwood sales tools . . correspondence course with certificate for completion available... slide show video, literature library can help dealers sell more profitably.
way to give anyone a thorough backsround in redwood-related subiects. There are eight assignments on tbpics such as: forestry, manufacturing, grading, handling, installation and finishing. Each assignment is graded. On completion of the course, the student receives a certificate mounted, naturally, on redwood. This brand new course reflects current production practices, grading standards, building techniques and marketing realities.
ler Redwood Co., Simpson Timber Co. and Timber Realization Co. For more information about these materials, contact: Califomia Redwood Association, 591 Redwood Highway, Suite 3100, Mill Valley, Ca.94941.
Redwood Correspondence Course
The CRA Correspondence Course is made up of eight graded lessons. Students receive a permanent threering binder of reference data and a
The correspondence course is not just for counter salespeople. Enrollment in the previous course included people from all elements of the distribution chain-mills, wholesalers and retailers. There is probably no better background material for anyone in the redwood buslness. A
Redwood ies and Uses
that gives a redwood merchant an opportunity to establish a reputation as a redwood expert. This program was designed to aid people in developing and conducting personalized training seminars and presentations. There's nothing like a personal presentation for training redwood mounted certificate on completion of the course. Enrollment is $100.
Redwood Properties & Uses Video
An l8-minute video which describes redwood grades, properties and uses is available in the standard VHS format for $22.50. The program may be special ordered in other video formats. Price will vary according to format and quantities ordered.
people and creating a lasting impression.
This slide show covers topics such as grades, properties and applications. Information on forestry and milling is included for background. The slides and script also detail good construction and finishing practices that sales people can pass on to customers.
One of the major advantages of a slide show is its flexibility. Presenters can reorganize the program for the audience and even add their own slides to personalize the program.
A Redwood Properties and Uses
Video is a brand new l8-minute program which was developed specifically to train redwood sales people. Descriptions of redwood's many unique properties are used as a foundation to discuss the variety of redwood applications. The major redwood grades are illustrated along with their related uses. Valuable tips on recommended construction techniques, fasteners and finishes are included.
The Literature Library available from Cffiethatshould be used by everyone selling redwood. In the last year, we have published 16 new
CRA Ad Reprints
Redwood merchants can buy reprints of the California Redwood Association ads that appear in builder, architect and consumer masazines for $12 per hundred.
Redwood Properties & Uses
Slideshow with Script
A slide show with script is available for those who wish to give a personalized presentation of redwood grades, properties and uses. A boxed pieces of literature. Individual pieces have target audiences of architects, builders, do-it-yourselfers or homeowners, but they are all valuable for anyone involved in the building process. Based on decades of professional experience, CRA literature is more than iust a sales tool-it is a reference libraryihat can be used daily by counter salespeople. In this library they'll find the answers to al- most any redwood-related question. Today, the redwood merchant has more tools than ever to help in selling redwood for all types of construction. These CRA materials target architects, builders, homeowners and salespeople, addressing them in terms they understand. Selling redwood without taking advantage of these tools is like trying to build a deck without a hammer. carousel of 130 slides with script is available for $96.
FIRST student enrolled in the California Redwood Association's brand new correspondence course is LoRen Justice ofArcata Redwood Co.
Redwood
Literaturc
California Redwood Association literature may be bulk ordered from CRA or through member mills. For a price list and sample package of all the new CRA literature contact California Redwood Association.
Architectural Literature
Grades & Uses
Properties & Uses
Architectural Guide
Homes-Art in Architecture
Siding Pattems and Applications
Exterior Finishes
Interior Finishes
Garden Literature
Landscape Guide
Decks-Outdoor Rooms
Deck Construction
Fence Construction
Tips for Garden Projects
Construction Tipsheets
Deck Over Concrete
4x4 Planter
8xl0 Deck
Garden Shelter
HAND loading and unloading guarantee that redwood will not be damaged. Undercover storage on racks, away from dirt and grime, is recommended as are end caps and plastic coverings for shipping.
