Texas linebacker scores in redwood

lll/HEN asked to compare the UU lumber business with football, Lee Roy Jordan, former Dallas Cowboy linebacker, said it all boils down to the quality of people you have on your team. If you have quality on the management level and on the field, you're headed for success.

Jordan has met with success in Texas-on the football field and in the business. He came to be a lumber merchant by chance. Originally, he was looking for a car dealership. When the deal fell through, his banker told him about an established lumber company on the market, and Jordan has been a lumberman since 1977. A decision he doesn't regret.

Lee Roy Jordan Redwood con- sists of two office/stocking yardsone in Dallas and one in Austin, Tx. Jordan estimates 5090 of his sales are to lumber dealers and the other half direct to contractors.

He explained that Texas is an excellent market for redwood. Outdoor

Sfory at a Glance

Jordan scores in redwood as wellas football... ranch home demonstrates beauty and versatility of rustic siding . . Texas developing excellent redwood market.

living is a tradition, so naturally redwood is popular for decks, trellises, shade structures and surrounds for spas, tubs and pools. Texas is influenced by West Coast architects and as a result wood siding is rapidly growing in popularity. The increasing costs ofbrick and labor have also contributed to the use of wood. Redwood receives a good share of the demand because of its beauty and reputation for performance.

Redwood sales remained relatively stable in spite of the slump in new construction because remodeling projects made up the difference, Jordan said. People may be staying in