Merchant Magazine - March 1983

Redwood rustic siding makes more sense than ever. And we've got all you need.

More and more people are using redwood rustic siding.

Because rustic siding is more economical than premium redwood grades. Yet it still has the warm, rich look that only comes from redwood.It resists insects and decay. And it ages well, with or without a finish.

Redwood rustic siding is a practical, aesthetic addition to almost any exterior. And we've got plenty of it.

Our Ft. Bragg mill is one of the largest redwood and fir suppliers in the counbry. And with hundreds of distribution centers nationwide, you can order the amount you want and get it quick.

So for redwood, or fir, come to us. We're Georgia-Pacific. And we've got all the rustic siding you need.

We've gotuftat it takes to lead the way.

GUARANTEED FOR 3ITYEARS

Here's a message your lumber customers will like: They can now get lumber materials guaranteed - for 30 years against termites and decay in residential use: Wolmanized 6) Residential I um ber and Outdooro wood. Each Piece of lumber bears a colorful label which outlines the guarantee and will attract the attention of yourcustomers.

Here's how these products willbe promoted: Full-page ads will run in national do-it-yourself and contractor publications. Mu lti-media advertising will be conducted in regional markets with strong distribution. You'll have available warranty folders, counter displays, banners, posters, sales literature, building plans, p-o-p displays, billboard posters, radio and TV spots, ad slicks and audio-visual aids-the promotional program that has won 12 Drummer Awards in the past four years.

Other ways Koppers can make money for you: RainCoat'" Water Repellent This water resistant coating helps protect the appearance of wood and other building materials against

weather effects, such as warping, splitting and checking. This repellent comes in attention-getting cans and offers exceptional crossmerchandising opportunities with Wolmanized wood.

Koppers Staining Service, Koppers can factory-stain your lumber and plywood in one of seven standard colors to help prevent moisture damage, improve appearance, provide more uniform coverage than on-site staining, speed construction and eliminate the effort and mess of job-site application.

Call for more information or a quote. We want our products to make you money.

Western Wood Products Division Koppers Company, Inc.

Los Angeles, CA (714)524-0850

Denver, CO (303)29S2823

Sacramento, CA (91 6)372-6920

-30 year limited replacement warranty agarnst termites and decay in residentialuse. Warranted by Koppers Company, Inc.

When dealers compare computer systems their overwhelming choice is Dalaline.

The underlying reason is that Dataline understands the complexities of your business. We speak your language. Direct, results-oriented dealer language.

Unique among computer companies, Dataline has specialized for over eleven years in designing only programs to meet the special needs of building supply and home center customers. We start by helping you ask the right questions, by exploring the various aspects of your business, by identifying problems and opportunities. Only then do we begin applying the flexibility of a Dataline system.

And we don't stop there. Working with your staff, we make sure that every program is runnin g smoothlg, efficientlA, profitablg.

The results? It is commonplace for Dataline users to reduce inventory levels by as much as 757", double product turnover rates, double collection of finance charges and increase gross margins by as much as 5 percentage points (and sometimes more).

It is also commonplace for dealers to achieve payback on investment within eight months of operational startup.

A California dealer uncovered all the answers he needed when 45 of our customers responded to his inquiries. He now relies on his own Dataline System.

Shouldn't you be considering a Dataline Computer System, too?

-1 this coupon and mail today:

[] Please send me Dataline literature.

[] Please have a Dataline representative call me

The Merchant Magazine

Publisher Emeritus A.D. Bell, Jr.

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing Editors

Dwight Curran

Gage McKinney

William Lobdell

Al Kerper

Art Director Martha Emery Strff Artist Nicola O'Fallon

Circulation Kelly Kendziorski

The Merchant Magazine (USPS 796-56000) is published monthly at 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92660, phone (714) 549-E393, by The Merchant magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon request.

ADVERTISING OFFICES

FROM WASHINGTON - STATE' IDAHO,NORTHERN CALIFORNIA & oREGON: contact Drvid Cutler, 4500 Campus Dr., Suite 480, Newport Beach.Ca. 92660. Phone (7 I 4) 549- 8393.

FROM SOUTHERN CALIFORNIA: CON. tact Carl Vann, 205 Oceano Dr,, Lgs Anseles. Ca. 90049. Phone (213) 4723l1: or (714) 549-8393.

FROM THE MIDWEST: contact Wayne Westland, 1109 Willow Lane, Mt. Prospect, Il. 60056. Call (3 12) 437 -7 l7 7

FROM THE NORTHEAST: contact Gayle Essary,35-73A l59th St., Flushing, N.Y. I1358. Call (212) 445-8063.

FROM ARKANSAS & OKLAHOMA: contact Timothy J. Nelson, Marketing Communications. Inc., 5l15 S. Vandalia, suite E, Tulsa, Ok. 74135. Call (9t8) 496-87't7.

SUBSCRIPTIONS

Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach. Ca. 92660. Include address label from recent issue if possible, plus new address and zip code. Subscription RatesU.S. and Canada: $6-one yeart $9-two yearsl $12-three years. Foreign: $14-one year; $20-two years. Single copies $1.50. Back copies $2.50 when available.

rlr wRtrrltc?

Yep. In witing.

That's how we guarantee L-P Outdoor Wood.t"

And we guarantee it for thirty full years.

Which means if L-P Outdoor Wood"" residential lumber suffers structural damage from decay or termites within thirty years, we'll replace it. No maybes. No weasling. No fooling.

And that even goes for lumber in firll contact with the ground.

So guarantee satisfaction for

your customers. Stock L-P Outdoor Wood. It's quality Hem Fir or Pine. It comes in natural green tone or handsome pre-stained Cedartone. And each piece is labeled with our guarantee.

Call now. Louisiana-Pacific Corporation: Albuquerque, NM (505) 873-0511; Cloverdale, CA (707) 894-3362; Fremont, CA (415) 657-6363; Rocklin, CA(916) 6244525; Orange, CA (7I4) 998-6500; Phoenix, Ail (602) 246 -157 8; Samoa, cA(707) 443-75rr.

DAVID CUTLER

EDITORIAL

Mortgage Retirement Accounts

lll/ESTERN dealers have long had apositive UU reputation for innovation and the willingness to try something new. Recent efforts coming out of the Rocky Mountains show this spirit is alive and well. Their willingness to try something new to fight tough times is commendable indeed.

The Mountain States Lumber and Building Material Dealers Association has been very active in a growing national campaign to gain congressional approval for a new program designed to move billions of dollars of new capital into the home mortgage market.

Called a "Mortgage Retirement Accountl'it would allow savers to "buy down" existing home mortgages with tax deferred dollars. This would let homeowners pay off their mortgage faster, and provide extra money for consumer spending. It would also free up large amounts of capital for new mortgages.

According to the association, for example, if a homeowner had a $50,000, 3O-year mortgage at l59o the monthly payment would be $632.23. At the end of 30 years the total payout would be $227,602.80. An MRA would allow Joe Homeowner to pay up to $2000 per year against the principal. Thus, in ten years and three months,

he could pay off the loan and save $ 149,838.51 in interest to boot. A similar example, using $1000 in additional tax deferred payments against the principal would result in the mortgage being retired in l3 years and I I months with an interest savings of $122,020.39.

A major benefit of the proposed MRA program is that it is an expansion ofthe existing Individual Retirement Account system and could thus tie in with an on-going program. As visualized by proponents, the cost to the U.S. Treasury would be virtually nothing because of the tie in feature. Advocates see jobs beir€ created and tax revenues increased as mortgages are paid offearly. They feel these dollars then would be available to correct the long term funding problems currently bedeviling the housing and building material supply industries. An earlier end to mortgage payments would also aid citizens at retirement time, an especially appealing feature given the current problems of the Social Security System.

The MRA is an attractive idea that merits considerable study. We tip our hats to the MSL & BMDA for their aggressive role in promoting MRA.

Seruing the lumber, building mateilals and home improvement na*ets in 13 Westen States-Since

Keep Construction Times and Costs Dorun with All-Weather Wood Foundations

bu are probably asking yourself, "Where's the concrete foundation?" Our answer. there isn't any. Even the basement floorwill be wood!

Consider these benefits: The insulation value of all that wood. You can place insulation right into the stud cavity. Finishing the basement walls is easywith a wood stud to nail to. You can build all year around and not worry about delays

caused bybad weather. A single trade can construct this housethe carpenter. All model building codes and primary lending institutions approve wood foundations.

If you are interested in the whole wood foundation story, youVe come to the right place J.H. BAXTER. Call us or one of our stocking distributors. Between us, we'll put woodback in all the right places.

Texas linebacker scores in redwood

lll/HEN asked to compare the UU lumber business with football, Lee Roy Jordan, former Dallas Cowboy linebacker, said it all boils down to the quality of people you have on your team. If you have quality on the management level and on the field, you're headed for success.

Jordan has met with success in Texas-on the football field and in the business. He came to be a lumber merchant by chance. Originally, he was looking for a car dealership. When the deal fell through, his banker told him about an established lumber company on the market, and Jordan has been a lumberman since 1977. A decision he doesn't regret.

Lee Roy Jordan Redwood con-

sists of two office/stocking yardsone in Dallas and one in Austin, Tx. Jordan estimates 5090 of his sales are to lumber dealers and the other half direct to contractors.

He explained that Texas is an excellent market for redwood. Outdoor

Sfory at a Glance

Jordan scores in redwood as wellas football... ranch home demonstrates beauty and versatility of rustic siding . . Texas developing excellent redwood market.

living is a tradition, so naturally redwood is popular for decks, trellises, shade structures and surrounds for spas, tubs and pools. Texas is influenced by West Coast architects and as a result wood siding is rapidly growing in popularity. The increasing costs ofbrick and labor have also contributed to the use of wood. Redwood receives a good share of the demand because of its beauty and reputation for performance.

Redwood sales remained relatively stable in spite of the slump in new construction because remodeling projects made up the difference, Jordan said. People may be staying in

NATIVE Texas ranchhouse built with rustic redwood siding belongs to Lee Roy Jordan, ex-Dallas Cowboy linebacker and now a successful redwood merchant. Located at Wills

Point, Tx., the 3600 sq. ft. house is built on a 560 acre working ranch. Interior leatures large living, dining, entertainment center, kitchen. three bedrooms. two and a hall

bathrooms and ulilily room on the first fl00r and a boys' bunkroom with p00l table on the second floor.

Select Bedwuod

Attrac{ive

Select Knotty is a handsome rustic appearing, saw textured, tight knotted, seasoned redwood grade attractively accented with random streaks of cinnamon{oned heartwood and cream colored sapwood. The grade is determined from the sawtextured face.

Avaihble

In addition to expanding redwood s spectrum of choice to include a tight-knotted, rustic option, Select Knotty also increases the availability of redwood grades oriented to siding and rustic finish USES.

Affordable

The new rustic finish grades now position redwood competitively with other rustic wood sidings. The combination of beauty, quality and performance offer outstanding value and end user satisfaction at an affordable price.

Naturally Outstanding

Versatile Select Knotty redwood offers an unmatched combination of natural properties and oerformance characteristics including:

o Natural resistance to warping, twisting and checking. lt goes up flat and stays in place.

o Natural insulation value against both heat and cold.

o Natural ability to hold finishes.

o Naturalworkabilitywith hand or oowertools.

o Natural resistancetofire with no pitches or resins.

Plus Simpson Extras

Consistent Grade-Care in selection and grading assures a consistent prod uct, reducing waste and increasing application productivity.

Quality manufacturing to highest Simpson standards assures consistently accu rate dimensions and fewer milling imperfections.

Patterns, Sizes, Profi les

Rabbeted: Pattern Nos. 472,473. Saw textured face, 6" and 8" widths. Net butt thickness 1-1132".

V-JointT&G

Pattern No. 711R. Sawtextured face, 6" width. Net thickness 1 1/16'i

ChannelV Rustic

Pattern No. 785R. Saw textured face, 8" width. Net thickness 11/16".

sts 2E 4", 6", 8" widths. Net thickness 11/16".

A SpecialNote

In order to meet our customer needs, Simpson product specifications and warranties are continually updated. lf the printed date on this literature is more than 12 months old, please contact Simpson Timber Company for any changes that may have occurred,

Nailing lnstructions

In applying, use only high quality hot-dipped galvanized, stainless steelor aluminum nails. Nails should be long enough to oenetrate at least 1t/z" inIo the studs. Pre-drill holes to prevent splitting at corners and butt joints.

NAILING DIAGRAU

tltt€tEottrEl tlnrffLffllrB Tmurrr08sort ffidGffiN!| fi

Interior Use

Select Knotty redwood is caref ully seasoned by a combination of air and kiln drying to an average moisture content of 1V/". On interior applications it is recommended that the paneling stock be allowed to stabilize at room temperature and moisture conditions for several davs before installation.

Redwood and wine make mellow companions

Ff EDWOOD and wine have been fllinked together for many years, both in production and as a lovely setting for sampling.

Selected initially because it was readily available in the redwood forests close by the vineyards, redwood has been used for many years in California for making wine barrels and tanks. While many woods are too porous and some have resinous flavors undesirable for wine, redwood is neutral as far as adding to the flavor of wine. In extractable elements, it is limited to very small quantities of various phenolics or natural wood compounds. These help wine withstand continued oxidation during extended aging. Redwood is most often used to soften and mellow full-bodied red wines.

The inherent stability of redwood combines with the highly specialized manufacturing of the tanks to eliminate "weeping" or leakage. Tanks are of redwood graded tank stock, an extremely high grade. After being dried for 12 to l8 months to remove the water content, the wood was carefully engineered to order.

In the fine redwood tanks no glues or adhesives have been used. The staves are made so that the wood mates and actually acts as its own gasket with steel bands to provide a cinch. The redwood wine tanks are often huge with large capacities. Those used at the Sebastiani Vineyards in the Sonoma Valley range in size from 377 gallons to 60,000 gallons.

Many wineries have selected redwood for the exteriors and interiors of their buildings. Redwood pavilions and gazebos are often used in landscaping. At the Simi Winery, wood taken from old redwood tanks dating back to 1876 was used for paneling and decking.

Homeowners including wine cellars in plans for new homes or

remodeling present homes to add a wine room usually opt for redwood because of its beauty and natural insulating qualities. Insulation is important sincewine should be stored at a proper coolness of 60 o to 65 '. Redwood also provides the appearance of warmth and congeniality associated with wine.

Both architects and do-it-yourselfers tend to like redwood because of its appearance, durability and natural characteristics. Redwood was selected for the wine cellar added by those remodeling a Greek Revival farmhouse into the "Idea House for

Story at a Glance

Redwood helps to age red wine . . insulation quallties important in storage beauty contrlbutes to appearance of wineries and cellars.

the '80s" viewed nationwide on the public television program "This Old House."

Redwood also is an ideal wood for small projects relating to wine such as gift boxes, built-in and free standing wine vaults, wine racks of all sizes and wine storage bins for retail sales as well as home use. Again, these items can be individualized d-i-y projects as well as commercially produced.

Dealers can capitalize on the natural relationship of redwood and wine by displaying photos, plans and vignettes to both educate and inspire the consumer.

RE0W00D and wine go hand in hand both in aging 0f the product and providing a beautilul setting for sampling. Top photos show the vast aging tanks at Almaden Wineries, Almaden, Ca., from both the outside and inside. Wine cellar shown below was crealed by remodeling the basement of the David Hirshfeld home in Saratoga, Ca.

Can redwood hold its share of the market?

AlfgouGH redwood is firmly enFltrenched in the market, queries often arise about its reliability and performance. Presenting questions gleaned in our reporting, including some tough ones about competing species, The Merchant asked Keith Lanning, executive vice president and general manager of the California Redwood Association to clarify redwood's position today.

QUESTION: Which wood presents the most competition to redwood in the Western States?

ANSWER: Western red cedar is just about the only readily available wood which has characteristics comparable to redwood. We compete with exterior siding, interior paneling and outdoor living markets. Treated lumber offers some competition in the outdoor living market.

Q: How do you plan to meet this challenge?

A: The competition between redwood and cedar is nothing new. We've been meeting the challenge ever since we've been in business. Up to now, we've been competing with our clear architectural grades. There are two newly developed products available which will make redwood more competitive than ever: B grade and the rustic sidings. B grade redwood is a new grade with limited amounts of small, tight knots, graded on one face. Rustic sidings come from second growth trees which produce smaller, sounder knots than the old growth trees. In regard to treated lumber, we plan to continue pointing out the fact that chemical treatment affects only durability and color of whitewood lumber; it will not change inherent characteristics of the species.

Q: What sort of marketing campaign are you conducting?

A: The member mills of CRA (Georgia-Pacific, Harwood, Miller, The Pacific Lumber Co., Simpson Timber Co.) fund us to promote redwood on a national basis. Advertising and publicity appear in magazine and newspapers, zeroing in on important lumber buyers and specifiers-architects, builders and consumers.Redwood's image as a desirable, high-quality product has made it a strong seller to the custom home market.

Q: Obviously, you are committed to redwood; specifically, how is it superior to competing species?

A: In terms of beauty, redwood speaks for itself. I don't think there is another softwood that can rival redwood in this area. If you want me to compare redwood's performance with the treated species, I have to say the comparison is mutually difficult. On one hand you have redwood's natural durability versus treated lumber, and on the other you have to compare treated lumber's stability, shrinkage, pitch content and general appearance with redwood. I think it's an "apples and oranges" comparison where both products have specific qualities which recommend them to certain applications.

Q: How would you persuade a customer that redwood is worth extra money?

A: I imagine you can sell almost anyone a product once. Repeat business and word-of-mouth sales are harder to maintain, but these are what make a product and a retailer successful. With redwood's tradition of longJasting performance, we find that satisfied users are often our strongest salesmen. Architects are known for being among the most critical customers, yet redwood is a favorite with architects. In short. redwood is worth the extra money because there is no other wood like it.

Keith Lanning Executive Vice President & General Manager California Redwood Association

Q: What competition does pressure treated hem-fir, Douglas fir, Ponderosa pine offer?

A: Pressure treated lumber does offer competition in a few limited areas. It is limited by the nature of the species treated, by the applications and by the market itself. As you know, different species accept treatment more readily than others just as some treatment processes are more effective than others. It's not possible to tell by visual inspection whether a piece of wood has been properly treated. It's much easier to tell whether a piece of redwood is all rot-resistant heartwood. Treatment doesn't change the quality or grade of the lumber. There are applications where pressure treated lumber is the ideal choice. but there are many highly visual applications where redwood will still be the first choice.

Q: Can redwood really outperform pressure treated lumber?

A: If you are talking only about durability, I'd have to say probably not. On the other hand, if you want to talk about the appearance of siding or a deck surface over an extended period of time, I'd say yes, redwood will outperform pressure treated lumber. Redwood will hold up better with less shrinkage, cupping, checking and warping than most of the grades and species treated. It won't bleed with pitch like some woods, and it

Story at a Glance

Redwood spokesman def ends products againsl Pressure treated wood, Western red cedar.. parries questions on availability, performance, sec' ond growth reliabilitY . . defends unique values of red' wood.

Redwood strong in furniture market

FTEDWOOD furniture is unique. JINo other furniture uses wood grown in only one place in the world. Almost no other furniture can be traced in origin to one of five manufacturers.

All found leisure areas ofthe country originates in a region of Northern California called The Redwood Region. The majority of redwood casual furniture

of the in the redwood furniture gardens, patios and

sold through home centers, patio shops, discount stores, department stores, mail order and catalog houses comes from Little Lake Industries, Harris of Pendleton, Crown Redwood Co., Inc., A. Brandt Co., Inc., or Vandy-Craft.

Little Lake and Crown Redwood Co., Inc. are located in the heart of the redwood producing area: Little Lake, a division of U.S. Leisure, at Willits and Crown Redwood at Fortuna. Harris manufactures at Pendleton, Or., and A. Brandt Co., Inc., at Fort Worth, Tx. Vandy-Craft is located in Chicago, Il.

Competing with metal, plastic and white wood in the outdoor furniture marketplace, redwood has gained favor in the past few years. It is especially popular on the East Coast, according to Dave Cubit, Little Lake industrial products manager, who explains this is due in part to the great mass of population located there and

INVITING relaxation, redwood casual furniture from Little Lake shows several popular pieces. Umbrella tables, l0unges, footrests and combination chairs and tables are best sellers nationwide.

a more appreciative attitude towards redwood as a species.

The redwood furniture market is "nothing but growth," comments Jean Nichols at Crown Redwood. This firm, the newest in the redwood furniture market, is experiencing continued growth. Nichols credits redwood's popularity to it being a natural as well as a unique product.

The manufacturing process is virtually the same at all companies. Little Lake, called the world's largest manufacturer of redwood outdoor furniture, buys25 to 30million board feet of l0 to 20 foot lengths of redwood from neighboring mills each year, keeping several million board feet as an air drying yard inventory at

Sfo4r at a Glance

Redwood gains favor in casual furniture market manufacturer's reps aid dealers appearance, durability, good porformance altract. homeowners.

parts depends on the extent of the lines manufactured. For example, the inventory at Little Lake includes 725 wooden parts for 14 furniture lines.

Finished parts are matched according to product, packed in cartons and shipped to assembly plants located throughout the country by Little Lake and Harris. From these sites, the assembled furniture with cushions is sent to retailers. Furniture from Little Lake which is also sold with Sierra Leisure or house brand labels is assembled in Calhoun, Ga., Longview, Tx., Alexandria, In., Pottstown, Pa., and San Bernardino, Ca.

Crown Redwood assembles, cushions and packages its furniture in Fortuna. Sixty to 75 piggy back vans of completed furniture leave the plant each month enroute to warehouse distributors, according to Nichols. Their lines are marketed under the Crown Redwood label.

Sales staffs and reps spend a lot of time educating dealers on redwood

furniture sales features. They all stress that redwood furniture is not an item which must be replaced each year. "If maintained as suggested, redwood will last for years," Cubit says.

Reasonable care includes protecting the wood with an oil base penetrating semi-transparent stain. This should be renewed after a light "kiss" sanding each year or so. Ifthe homeowner likes the natural silvery patina that bare redwood acquires, no finish is necessary since redwood is considered the ideal outdoor wood.

An essential maintenance step often overlooked is the tightening of the bolts. Contractions of the wood may loosen these, causing the furniture to become wobbly, but an annual spring tightening will keep it in good shape.

Redwood furniture manufacturers convey a special feeling about their unique product. A feeling shared by the retailers and consumers if one can judge by the success of the industry.

all times. After six to nine months in the yard, the redwood is transferred to dry kilns for two to four weeks of final drying. Crown buys most of its redwood ready to use since its kilns cannot keep up with production demand. Out of state companies have to transport the redwood to their manufacturing facilities.

Dried lumber travels through a plant being cut, shaped and finished into the parts needed for outdoor furniture, including frame sides, arm rests and wheels. The number of

REDW00D chaise lounge with slat back adiusts to several positions. lt is part of a new line from Crown Redwood Co.. Inc. which in-

cludes matching lounge chairs. Redwood outdoor furniture is prized by many for its natural appearance and durability.

It's Redwood on theOutside

Visual beauty is not the only quality of redwood siding. Above average insulation against heat and cold is provided by redwood's low density, meaning that it has a high percentage of dead air spaces in ratio to wood substance.

In insulating value, a redwood board one inch thick is equal to 6 inches of brick, 9 inches of cement block, 14 inches of concrete or stucco and over 1,700 inches of aluminum. The insulation protection provided by redwood can keep a home comfortable year around with a minimum expense for heating or air conditioning.

High stability makes redwood a durable all weather siding, capable of lying straight and flat for the life of the structure with little or no checking or other weather damage. Durability also is an important characteristic of redwood. It is resistant to decay and insects.

Redwood may be stained, painted or left to weather to a mellow shade. Bevel, channel shiplap, V shiplap, board and batten, and tongue and

groove patterns make redwood adaptable to every style of architecture and setting. Rustic siding textured with knots and streaks ofheartwood and sapwood also is available in a variety ofpatterns.

NATURAL, yet elegant, redwood siding is oerlect for soDhisticated architecture as well as ruslic country cottages. The wood provides natural durability and resistance to insects and decay in addition to a warm, attractive appearance.

NTWS BRIEFS

The overhanging situation of a possible early March decision by the International Trade Administration to impose interim duties on imports of Canadian lumber was creating an increasing amount of confusion in the marketplace as we went to press

If the ITA decides that the Canadian gov. has unfairly subsidized their lumber industry, the interim duty would go into effectpossibly as early as mid-month experts counsel buyers/sellers to strive for absolute clarity in transactions to prevent shipments being hung up by customs hassles . .

On Apr. I a 50 per gal. tax will be tacked ont"o gasoline and diesel fuel pricEs . tires will be taxed according to size Heavy Vehicle Use Fee will go into effect July l, '84 . . those operating up to 5 vehicles will have a year's grace.

Portland Intermodal Center is now open; the highway trailer and ocean container terminal operated by Southern Pacific has a 68.5 ton crane which can hoist up to4otons.

The Eureka-Santa Rosa leg of the Southern Pacific went back into operation in late Feb. after storm damage had closed it for 3 weeks, backing up nearly 300 carloads of lumber in Eureka, Ca.

Housing starts in Jan. leaped 35.9V0, the biggest one month jump since they started keeping records in 1959 . . the seasonally adjusted annual rate was 1,716,000 units, up from 1,263,000 in Dec. and almost double Jan.'82 figs. . .

Single-family home starts were up 32.60/o to an adjusted annual rate of 1,110,000 . . . multiples at

606,000 units jumped42.3Vo permits increased for the 5th month in a row, up 15.990 to an adjusted annual rate of 1,512,000

Wencs of Az., a div. of JetdWen Inc., Klamath Falls, Or., has purchased 17.95 acres at the airport in Kingman, Az., for a new 44,000 sq. ft. window and door plant . Cornett Lumber Co. is a new firm operating at the oldt-PCheney stud mill, Central Point, Or.; Roger Cornett, pres.; Chris Cornett, v.p./gen. mgr.; Sue Geiger,sales...

Louisiana-Pacific Corp. which has acquired sawmills from Edward Hines Lumber Co. in Kremmling and Walden, Co., and Saratoga, Wy., will build a waferboard plant near Chilco, Id., . their Berth V$Zlumber handling dock on Terminal Island in the Los Angeles Harbor has beenclosed...

South Bay Forest Products, Orange, Ca., has established a new industrial div. selling hardwoods, white woods, mouldings andmillwork. Fremont Forest Products, Whittier, Ca., has integrated their industrial div. into their wholesale div. under the management of Blaine Smith to better serve their total S.W. market .

Pffifer Skylight Corp., Lok Products Co. and Lokalex, Inc., all of Fullerton, Ca., have filed joint Chapter l1 bankruptcy . DE Doors, So. El Monte, Ca., has filed for Chapter I I bankruptcy..

Willamette Industries is operating a leased veneer plant, formerly Tomco, at Sweet Home, 0r., as the Midway Veneer Div. under gen. mgr. Ed Cutler . .

The il,lerchant Magazine

Croman Corp. has acquired McGrew Brothers Sawmill Co., Ashland, Or., for $2.4 million to operate as Croman Corp., LumberDiv....

Beaver Lumber Co. has purchased Arcata Redwood's industrial products plant, 28 acres off Samoa Blvd. in Arcata, Ca.; the 180,000 sq. ft. building is being renovated for lumber remanufacturing and drying .

Reid and Wright, Arcata, Ca., has added 700 sq. ft. to its office space, all in redwood North Bay Forest Products has moved from Healdsburg, Ca., to a new Santa Rosa, Ca., facility with warehouse and rail on the premises .

Westmark & Associates, an Irvine, Ca., mfrs. rep firm, has added C.W. "Chuck" Roelen as a partner with John Bates and Larry Baugh . Andersonia Forest Products has sold its Chino, Ca., Distribution Div. to Larry Holquin, Harley Hart and Rudy Gonzales who will operate as HGH Lumber Sales Inc. . . Paul Euphrat has moved Wendling-Nathan from San Francisco to Kentfield, Ca. . .

Manville Corp. has been granted a45 day extension for filing a formal Chapter ll bankruptcy reorganization plan sawmill employment is improving with less unemployed and fewer short shifts reports WWPA . .

Wickes Cos. Inc. will move its lumber Hq. from Saginaw, Mi., to the Chicago area this summer . . . West Americon Hardware, Inc., Salt Lake City, Ut., has acquired Strevell-Paterson and Motor Mercontile Inc. from American Strevell, Inc. . .

Robert E. Howell and Victor L. Fowler have purchased Ketchums Building Supply, Salt Lake City, Ut., for an undisclosed price . . J.C. Penney Co. will eliminate hardware from its stores although it will stay in their catalog line . . Builders Emporium has closed stores in Diamond Bar and Ladera Heights, Ca. .

(Please turn to page.TA)

Selllng to thc scurH2

lf you sell into the South, or any part of it, we can help you get across your message.

Building Products Digest covers all 13 Southern states. Each month we send 12,750 copies to 100% of allthe retailers, wholesalers, distributors and jobbers. That's all the home centers. home improvement centers and retail dealers as well as those at the wholesale level that back them up. This saturation coverage means you now have a way to reach your

customers and prospects. Building Products Digest, the highly acclaimed monthly for the Southern trade can help you get across your message. The Digest, incidentally, is the sister publication of The Merchant Magazine and is based on The Merchant's proven format . . doing the job for advertisers for 60 years.

You can count on reaching the market in the South through Building Products Digest. Call today, you'll be glad you did.

. . .A NEW SYMBOL FOR SOME ESTABLISHED PRODUCTS

Timber Realization Company, established last year, has carried on the tradition of many long-established producls having well-deserved reputations.

ARCHITECTURALI L REDWOOD

Klln Dried Cleer All Hesrl, Clear snd B Grrde carefully dried snd milled snd sllrrclively peckeged sre avrilable. These grades of Redwood continue to be high profit makerc for demending architectural speclfications.

CLEAR'SELECT

Wilhoul r doubl this is lhe most popuhr decking grrdc in Crlifornla, Your customers will continue to enjoy lhe srme relieble producl loed rfler loed.

FrlBSrlIA EEARSI| '

Consislently a premium sll-herrlwood decking producl, Flesta Hearl is greal for your mosl perticuler Redwood customer.

rEUtL}fii,flffi\s'

Sllms continue to be regrrded as probably the besl benderborrd .eveilable enywhere. Mede only from Clear/Selecl rough, the continully from unit to unia cen meen real repeal business for you.

RANCH HEART'

Normally the most economical garden grede Redwood available, this durable, all-herrtwood lumber is ideel for the do-it-yourselfer.

Rest assured, all of our Redwood and Douglas Fir products will continue to perform well for you and your customers.

Of equal imporlance to us is maintaining these longlasting customer relationships.

AFTER ALL, WE'VE JUST CHANGED OUR NAME . . .NOT OUR STYLE!

Timber Realization Company

A Llmlted Prrtnershlp

P.O. Box 97

Calpella, CA 9541E

707-4t5-E731

MARCH

Los Angeles Hardwood Lumberman's ClubMarch 10, Secretary's Day, Stevens Steak House, City of Commerce, Ca.

National Lumber and Building Material Dealers AssociationMarch 16-17, llth annual conference with Congress, The Capital Hilton Hotel, Washington, D.C.

Los Angeles Hoo-Hoo ClubMerch lE, gaming night, Hyatt Hotel ballroom, City of Commerce, Ca.

San Joaquin Valley Hoo-Hoo ClubMarch 18, Chester C. Harshner Memorial Scholarship Fund Casino Night, Edison Social Club, Fresno, Ca.

APRIL

Hardwood Plywood Manufacturers Assn. - April 6{' spring meeting, Hotel del Coronado, Coronado, Ca.

Pacific Southwest Section, Forest Products Research SocietyApril 7-t, spring meeting, Eureka Inn, Eureka, Ca.

Woodwork Institute of California - April 7-9' 32nd annual convention, Quail Lodge, Carmel Valley, Ca.

Los Angeles Hardwood Lumberman's ClubApril 15' annual day at the races, Santa Anita, Ca.

Woodworking Machinery Manufacturers of Americ& and Woodworking Machinery Distributors Assn.April20-23' 6th joint industry convention, Silverado Country Club, Napa, Ca.

Working With Wood Show-April 22-24,Fort Mason Center, Pier 3, San Francisco, Ca.

Orange County and Los Angeles Hoo-Hoo Clubs - April2/, Baltimore Orioles v. California Angels baseball game , Big A, Anaheim, Ca.

Garehime Corp. - April Z, show, Trade Show Center, San Francisco. Ca.

Forest Products Safety C,onferenceApril 2E-29, Hotel Vancouver, Vancouver, British Columbia.

National Building Materials Distributors Assn.April 30'' May 3, convention, Fairmont Hotel, San Francisco, Ca.

MAY

National Paint Distributors, Inc. - May 1{, show, The Broadmoor Hotel, Colorado Springs, Co.

Arizona Lumber and Builder Supply Assn.May 4{' annual convention, Doubletree Inn, Tucson, Az.

Ligna 't3May 11-17, trade fair, Hanover, West Germany.

Lumber Merchants Association of Northern California - May 14-17, convention, John Ascuaga's Nugget, Reno, Nv, National Kitchen Cabinet Assn.May l5-1t, 28th annual convention, Del Monte Hyatt House, Monterey, Ca.

North American Wholesale Lumber Assn. - May 21-25' meeting, The Broadmoor, Colorado Springs, Co.

Western Building Materirl Assn.lil.{ry 22-4, all industry management and marketing conference, Eugene Hilton Hotel, Eugene, Or.

Want to see your organization in print? Send us information including date and place on your next meeting, convention, or social event for the Calendar. Please make sure that we receive it at lesst six weeks ahead of the date and be sure to include your n:rme, address, and telephone number.

HOME GENTER MERGHANT

BILL FISHMAN

Bill Fishman & Affiliates 11650 lberia Place San Diego, Ca.92128

QfOneS. like people. have personrEalities. And like people, stores are friendly or cold, helpful or standoffish, sincere or not-to-be believed. Like people, stores have the personality that makes folks feel glad that they came-or feel that the store couldn't care less.

Unlike people, however, a store's personality cannot be totally controlled by a single element. It's a combination of merchandise, location, pricing, services, displays and how that total package is presented in the advertising and promotion that makes up a store's personality. You can put stores with similar characteristics side-by-side, but a slight variation in attitude can be the difference between making a customer feel comfortable or unwanted.

NeimantMarcus, in spite of their exclusiveness, has the capacity to make their customers feel well attended. N-M's top management evidently mandates an employee attitude that lets every customer know that they are important. Their help is trained to be courteous and to sell value. My wife tells me she can find great bargains at Neiman with the assistance of their store help. (We've got the monthly statements to prove it.)

On the other hand, Saks Fifth Avenue, with a similar location, displays, merchandise mix and pricing, makes us feel that our shopping there is an interruption of their non-selling duties. Their snotty sales ladies with the chains hanging from

their eyeglasses sure know how to blow off customers.

Home centers and building material retailers have personality problems too. The most obvious is the advertising.

Only a few major chains have developed a style that is easily recognizable and the repetition of the "item and price" format of presenting merchandise is boring. Some of these retailers present ads that look dirty compared to their attractively merchandised stores, and, conversely, some classic attractive ads invite customers into what turns out to be a schlock store with shoddy merchandise.

It's time home center retailers put a stop to just "filling space" in their ads. The repetition of sale merchandise just to fill those weekly full page or multiple page ads is just establishing new low selling prices for those items.

Most home center ads do nothing to create sales. Instead they play the numbers game presenting as many items on a page as they can fit. The theory here is that they may reach the customer seeking a specific item on the date it's advertised. It's like publishing a weekly price list or catalog.

I get a kick out of reading the ads from the few creative advertisers in our industry. They sell ideas. Hechingers, Handyman, Lowe's, Rickels, Dixieline, Knox, Lampert and a handful ofothers, produce some excellent advertising presentations. While often they, too, get caught up in filling space with item-andprice ads, the long range effect of their idea selling makes their customers think

ofthem first even on those days when no ads are scheduled.

As a retail operator, think oi yourself as ajuggler spinning plates. You have to run from plate to plate to keep 'em from falling once you've got 'em started. It takes a constant vigil to keep all the elements up to your standards. The advertising, housekeeping, visual displays, signing, product knowledge training, sales training, store lighting and you know the rest of the list. One broken plate mars the personality of the store.

Have you dropped any plates recently?

Thol's How lt Goes!

"It was a rough Christmas season-we had more gifts returned than we sold."

BMA celebrates its 8fth anniversary this year as a strong and vital organization for the lumber and building material distribution industry in the Pacific Northwest.

The Inland Empire Retail Lumber Dealers Association established an office in Spokane in 1903. In l9(X the name was changed to Western Retail Lumbermens Association and in1967 it became the Western Building Material Association.

The Surface Transportation Assistance Act of 1982 increases the Federal tax on gasoline, diesel and special motor fuels to 90 per gallon (up from 4C) effective April I , 1983. Also effective April l, 1983, the law converts the current l09o manufacturer's excise tax on truck and trailer chassis, bodies and tractors to a l29o retail tax. Exempted from this tax are truck chassis bodies under 33,000lbs. and truck trailer and semitrailer chassis and bodies under 26,000 lbs. Both taxes will expire October l, 1988. The Act also amends the current Heavy Vehicle Use Tax by establishing a graduated tax scale effective July I, 1984. A new graduated tax is established on highway tires effective January l, 1984. The Act repealed, effective the day after the President's signature, the 890 manufacturer's excise tax on truck parts and accessories, and the 60 per gallon tax on lubricating oil. If you would like a more detailed summary

of the major provisions of this Act, ask WBMA for acopy.

Service stations supplied by major oil companies were among the first retail establishments to offer discounts to customers who pay in cash rather than by credit card, but they're not likely to be the

last. If you are thinking about following their lead, you should be aware of an important ground rule laid down by the Federal Trade Commission regardingdiscounts for cash: the practice cannot be discriminatory; the discounts must be offered to all customers. So, a retailer can't quietly inform only those who present credit cards that a discount is available. Nor can prices be marked up for those who pay with plastic; that would be a surcharge, which is not allowed. Must the discount be limited to the extra costs that credit card billings bring? No, says the FTC, you give any discount you wish.

FRANK DAVIS executive vice president

lrf OUSE BLLL2t7t, the cleanup bill I lon the mechanics and materialmen's lien law written by our association and the Arizona General Contractors passed the Commerce Committee by a unanimous vote with complete unity of the Home Builders Association from Phoenix, Tucson, AGC and ALBSA.

Expected to pass, it is strictly a bill to make it easier to file the 20 day preliminary notice by a requirement of legal description or best known address. The legal description is only necessary when an actual lien is filed. It also requires the estimated material cost within 2090 which cuts down hling the preliminary notice more than once if that 200/o requirement is met. It also requires a

notice of completion to be mailed by the owner to the general contractor and all who filed the preliminary notice.

Other legislation concerning dealers includes HB 2077 which tightens regulations on insurance companies regarding workmen's compensation.

Our annual convention dates are May 5-7 at the Doubletree Inn in Tucson. Jack Sombrio and his committee are putting together a hne program using the theme "New Directions."

Jim Barlow, chairman of the wood promotion committee, will announce soon a progr€rm for dealers to work with home builders to encourage more wood frame construction.

President Jim Stewart, Dean Drake, v.p. of Region 5, NLBMDA, and I attended the Western States Lumbermen's Council meeting in Austin, Tx.

security and retirement welfare of the American public. Home ownership is a major source of retirement security and the MRA promotes home ownership and makes it economically attractive.

of creating

Mortgage

Retirement v uu uu

Accounts similar to the Individual ReFRED CARUSO tirement Account program has been executive secretary

FIENVER area retail lumber and Ebuilding material dealers are being urged to join a national campaign to gain congressional approval of a program designed to bring billions of dollars of capital into the home mortgage market.

Dave Stookesberry, v.p. of Economy Lumber and Hardware, Denver, and manager of their Greeley operation as well as Colorado v.p. and president-elect of our association, told a meeting of WOOD, Inc., that the proposed Mortgage Retirement Account program is the most promising long-term solution to the nation's growing housing problem to be presented in modern history. The measure is expected to be introduced soon in Congress by Senator John Tower, (R. Tx.).

We have been building support for the MRA since our convention last September. The response by industry organizations and citizen's groups to the concept

trbmendous.

As Stookesberry explains, the MRA concept offers tremendous advantages to the private citizen while attracting billions of dollars into the depressed construction industry.

MRAs would allow savers to "buY down" existing home mortgages with tax deferred dollars. This would allow them to pay off loans faster, thus freeing up funds for new mortgages, and increasing cash available for consumer spending.

The MRA would be a great incentive for young couples to begin saving for retirement very early in their working careers. They could start IRAS and then roll these retirement funds over into a mortgage on their first home. When they sold that home, they could either roll the funds back into the standard IRA or put the money into another mortgage on a larger home.

He emphasizes that the MRA program is not a housing industry hand-out, but rather a program designed to promote the

An estimated ll5 million Americans are eligible to establish IRA accounts' Wage earners can invest up to $2,000 in an IRA, tax deferred, up to lfi)90 of their earned income. Working couples can set aside up to $4,000 a year in IRA accounts. Those funds could be put into an MRA if the bill becomes law. The present IRA law allows people to invest in stocks, bonds, and even real estate partnerships. The MRA concept is an expansion of the already established program. "

The incredible part of the whole program is that it would cost the treasury virtually nothing, since the basic program is already in place. Jobs would be created and tax revenues would be increased as mortgages were paid off early. The benefits of this proposal would be enormous to all segments of the thrift, housing, and building material supply industries' Funds attracted by MRAs would provide a tremendous pool of capital for reinvestment in new home construction."

The best part of the MRA Program is that it will benefit millions of Americans now and in their retirement. With the future ofour social security system uncertain. the MRA is one more mechanism for the private citizen in helping insure his own retirement.

A new mill for old redwood

Visitors to The Pacific Lumber Company's Mill B complex in Scotia, Ca., this spring will see something of a rarity these days-a brand new sawmill side built specially to handle large old growth redwood logs.

In an era when most new sawmills are built small to handle large volumes of small diameter logs, such a big layout is most unusual. The I l4-year-old company tore out its Mill B number one side entirely last year and replaced it with a state-ofthe-art set up which combines great accuracy with improved production.

The $2,000,000 project entailed a new inside log slip; a new live log deck; a new nine-foot Kockums high strain band mill; a new two block Filer & Stowell carriage with M" opening; new set works and electric drive from Industrial Electric; a new 8" x72" Schurman edger with infeed table, and a fully enclosed lrvingtonMoore trimmer.

Before the new machinery was installed, the foundations under the bandmill and carriage were rebuilt entirely and isolated from the rest of the mill underpinnings. Installation and all construction were accomplished with Pacific's own crews.

After the new #l side was up and running, the #2 side carriage was rebuilt entirely, and the #2 bandmill, a l0 footer, was overhauled.

The f2 edger, also an 8" x 72" Schurman, was fitted with a new infeed table, operator cab, laser lights and set works to match the #l edger. The eight-foot #3 side, which is usually run only when #l or #2 is down, got a new log deck to keep things even.

With #l and {2 rigs running, the eight hour capacity of Mill B is 300M BM. It is interesting to note that when Mill B was built in 1910, it contained two lO-foot bands and two 8-foot bands and cut l75M BM per eight hour shift.

All the old growth redwood logs cut at Mill B come from Pacific's 167,000 acres of timberland. Old growth fir is cut at Mill A in Scotia and young growth redwood and fir at Pacific's mill in Fortuna.

With the Mill B project completed the Scotia crews are now busy with a

complete renovation of the Mill A fir complex. This project is budgeted at $10,000,000 and is scheduled for completion this fall. The new Mill A will be enclosed in the same building and will also take over the adjoining plywood plant, which was closed in October. Process equipment will be

new from the log slip through to the planer chain. Eight hour capacity will be about 200M BM.

The Mill B sawmill is open to the public weekdays 7:30 a.m.-ll:00 a.m. and l:00 p.m.-3:30 p.m. Every year from 40 to 50,000 visitors take the self guided tour.

Announcing ournewberth

With sheathittg and s to go.

It's true. We've moved our Wilmington warehouse from our old location (Berth 190) to just a few doors away at Berth 177. But we're still holdi cloors away ar Dertn I / /. Dut we re snll nolqlng true to \0Tillamette's repurarion for prompt and efficient filling of orders for top quality sheathing.

If you're in the Bay Area, you still can find us at 2800 Alvarado Street in San Leandro, along with the finest sheathing as well as studs. At both locations, we do all the warehousing so you won't have to. Call us for a quote. On a few units. or a truckloadl rtr7e'11 have your order dockside, ready for a pick-up. And save you time and money. Now that's the berth of a great idea!

Phone us today at5O3-926-7771, Willamette Industries. lnc. Lumber and Plywood Sales Division Albany, Oregon 97321 503-926-7771

€.

Deck building contest can build your sales

EALERS looking for a way to boost spring and summer sales should consider staging a redwood deckbuilding contest, a proven way to give sales a blast.

According to the California Redwood Association, dealers in all areas have produced excellent results with well planned deck contests. One retailer reported 160 entries and the best summer business in years.

To help dealers be sure that their contest is successful, the CI{A has worked out a check list of contest basics.

(1.) Make sure the entrants use redwood purchased from you.

(2.) Define who may enter. There can be separate divisions for architects, contractors and doit-yourselfers or the contest can be open to everyone. The more competition and pride of work that is fostered, the better.

(3.)

The dates of the contest should be absolute. A contest running from early spring to Labor Day will maximize both lumber sales and the time to complete projects.

use of redwood, etc. Judging guidelines must be followed exactly because for every happy winner there is a disappointed loser.

(4.)

Spell out how many semifinalists and finalists there will be. Also, clearly state who will judge and what the criteria will be: i.e., beauty, craftsmanship,

Story at a Glance

Deckbuilding contest builds sales advertising pro. motes interest... clinic kicks off action dealers profit from publicity and additional traff ic.

(5.) Entering the contest should be easy. Have the entrant submit a snapshot of his deck with name, address and phone number on back. This creates a good file of photos for future use as examples to prospective customers. Launch the contest with a media blitz. Newspaper and radio offer a successful mixture, plus tv for firms which use this media. While the contest is in full-swing, regular print advertising should carry some reminderof theevent.Signs and a handout brochure are essential in the store. Word of mouth advertising

(Please turn to Page 29)

The only complete DIY line, plus pre-stained mouldings to go with it. A low maintenance product, a true peel & place DIY wood tile. Plenty of dealer merchandislng alds.

I?ALOO-LOC REDWOOD

Long in Lengths. Short in Costs.

Palco-Loc is manulactured from Palco's architectural quality Certified Kiln Dried Calilornia Redwood, finger-jointed and electronically end-glued to produce durable, long-length pieces. With the exterior waterproof adhesive, Palco-Loc complies with FHA requirements for exterior and interior uses (non-structural).

PALCO.LOC REDWOOD HAS THESE SPECIAL ADVANTAGES

Long lengths: made to customers'specified lengths up to 20'or longer. Also many products are inventoried in 16-20' random length packages for prompt shipment.

Made in variety of products: fascia, S4S, patterns, bevel sidings, etc. Particular size advantages: 1" nominal is 3/e" net; wide widths available up through 12'i

Superior quality Clear All Heart vertical grain: the grade in this photograph-is the highest grade of redwood and unmatched by other species. Clear mixed grain also available. Both grades have no knots, resin, or pitch, providing superior paint and stain retention.

Stays straight and flat: even in the widest widths and longest lengths. Thus easier to apply and in place has excellent dimensional stability-no cupping or crooking.

Economical: is considerably less costly than solid long-length pieces. And the convenient lengths reduce application costs and trim waste.

Lengths: Specified lengths up to 20'; longer lengths available on special orders. Mill inventories are carried in the popular 16' to 20' length packages.

Sizes:

Fascia: (a) with double plow to receive th" or 3/e" softil'.

1" x 6"-Pattern #588

1" x 8"-Pattern #589 (b) 1" x 6" and 1" x 8" also available with single plow tor Vc" or 3/e" soffit.

S4S: l" nominal (3/q" nelthickness) and11/q" nominal (11/ro" net thickness) available in nominal widths 2" through 12". 2" nominal (1s/e" or 11h" net thickness) in nominal widths 2" through 8".

Patterns: Same sizes as S4S. Available in exterior and interior patterns of Tongue & Groove, Shiplap, Cove Shiplap, or Channel Shiplap (per California Redwood Association's Pattern Book). Other patterns may be available on special order.

Bevef s/a" x 1O", Pattern #331, reversible;s1o" x 6"& Siding: S" available on special orders.

Fascia:

The superior dimensional stability of this fascia makes it stay straight, smooth and flat. The fascia assures that soffits can be easily applied and will permanently maintain the position. The plowed grooves reduce soffits' installation costs and eliminate necessity for moulding.

Clear Mixed Grain

Grades: Clear All Heart Vertical Grain and Clear Mixed Grain in Fascia, S4S and Patterns. Bevel Siding in Vertical Grain only.

Finger-Joints: Precision jointed and electronically glued with waterproof adhesive in non-structural joints (non-structural means not load-bearing) and complies with FHA requirements for exterior or interior use.

Bevel Siding: The long lengths reduce application costs, and fit on most wall areas with very few butt joints. Has redwood's inherent advantages of superior finishability, dimensional stability, decay and insect resistance, fire resistance, etc. Corner boards are also Palco-Loc products.

Interior Paneling: Accenting redwood beauty economically. ldeal for new construction or remodeling. Grade is Clear All Heart.

DECK BUILDING

(Continued from page 26)

should not be neglected. Talk seems to motivate people.

A Saturday clinic makes a good kickoff for the contest. A few local celebrities, refreshments, an audio visual presentation and a how-tobuild-a-deck talk by a contractor will make it an event. Demonstration decks in your yard or parking lot will attract attention and show the structural elements and proper grades of redwood.

The local press should be alerted and invited to the kick-off as well as to the judging. Be sure to provide them with the names of winners and photos of the decks. Get the permission of the homeowners involved and avoid specific addresses of owners.

Prizes are not the main incentive, but they should be adequate. Redwood lumber gift certificates from $500 to $1000 have been successful. Other firms have offered trips to Mexico, Hawaii or the Bahamas. Make all entrants feel appreciated. A small gift, such as a plant, for each contestant will make evervone feel

good about the contest.

Judging should take place on one day. Semi-finalists can be selected from the photos, but the finalists should be selected after on-site judging. The jury should include a deck builder, a landscape architect and, if possible, a local celebrity. A dealer should avoid getting personally involved with the judging.

Before setting up a contest, the California Redwood Association suggests a dealer should check it out with his lawyer, who can advise on protection against standard liabilities.

As outlined by the association, the deckbuilding contest offers room for a dealer to exercise his own creativity and sense of his market. Stand ready to provide advice, literature, La Belle cassette presentations and any other needed back-up.

Bait to Catch Shoplifters

Additional security guards and extra closed circuit cameras are conventional, expensive and relatively inefficient ways to deter the shoplifter. However, some stores are coming up

manufacturers and wholesalers

with a better mousetrap-uh, shoplifter's trap.

All the measures produce the illusion of a high security store with little or no cost.

Two of the most effective measures are the fake guard and the staged arrest ploys. In the fake guard ploy, if an employee spots a potential shoplifter, he gets on the store's P.A. system and says, "Security guard to aisle number 2 immediately." If the suspect is indeed a shoplifter, he will leave the area at once. Also, other would-be shoplifters in the store who hear the announcement will leave the store for better hunting grounds.

In the staged arrest ploy, a store manager arrests one of his employees, who is pretending to be a shoplifter. The arrest must be highly visible, usually at the entrance to the store near the checkout lines. Shoplifters usually will not "shop" at stores where shoplifters are apprehended.

Other low cost, conventional security measures include two-way mirrors. The store doesn't have to keep an employee behind the glass to monitor the customers, because the customers will never know.

Suggesting right nail for redwood pays off

By Keith Kersell Manager Technical Services The Pacific Lumber Co. San Francisco. Ca.

lll/ITH TODAY'S construction costs as high as they UU are. it is not uncommon for homeowners and contractors to try to cut a few corners. Experience has shown, however, that you, as a dealer, should caution them that there is one time not to get skimpy and that is when the nails are being selected for application of exterior redwood siding and decking.

Proper nails also are critical for use on interior redwood paneling used in high moisture areas such as kitchens and bathrooms. Saving a few dollars by using cheap, low quality nails for these types of construction can quickly result in unsightly nail stains-a situation that cannot be easily corrected. Since the unhappiness and frustration caused by this problem often spill over onto the dealer, it is wise to do all you can to avoid such a situation.

Nail stains are caused when ferrous and other corrosive metals break down chemically after being exposed to

UNSIGHTLY stains can result when the wrong nail is used on redwood. A dealer can help by recommending correct nails to be used.

Pet. @ilrurE sEnflcfi FRoM YolrR #r suPPtlER

Wbrehouse lnlentory - Truck Delhery - Soles Suppod - Promotion Aids

water and oxygen. In short, the nails rust and the natural chemicals in redwood accelerate this corrosion. To prevent this, the redwood industry strongly recommends the use of non-corrosive nails such as stainless steel. aluminum, or high quality, double hot-dipped galvanized.

Stainless steel nails are the most expensive, but in the long run they are worth it. Aluminum nails also work well to prevent staining although more care is needed when driving them to prevent the shanks from bending. The most economical satisfactory nails are those with a double hot-dipped galvanized coating. These are not to be confused with tumble galvanized, electroplated galvanized, or other galvanized nails. Only hot-dipping the nails properly in quality galvanizing materials provides the performance needed. A dealer can be of service to both the contractor and d-i-yer by keeping supplies of these nails available.

There are also several different nail shapes that must be considered. For exterior redwood siding, box nails or siding nails should be recommended. Siding nails have heads that are tapered on the bottom to allow them to be driven flush with the surface of the siding without crushing the surrounding wood. Some brands of siding nails also have thin shanks and blunt points to help reduce chances of splitting the siding.

Finish nails and casing nails should not be sold for use on exterior redwood siding. An exception to this is when they are used for application of tongue and groove siding that is being blind nailed at an angle through the tongue.

(Please turn to page 60)

Maior Southwest wholesale firm at the 25 year mark

11NE OF the major companies in Ythe lumber industry serving the Southwest is currently celebrating its silver anniversary.

Fremont Forest Products was started in 1958 by Pete Speek and other former employees of the lumber division of Roddiscraft, Inc. of California. The new company was named in honor of John C. Fremont -the romantic and historic pathfinder of the West!

The company began as a direct shipping office wholesaler in the old E.K. Wood Lumber Co. office building in Whittier, Ca. In 1965 the company began buying cargo lumber and used the Sun Lumber Co. Berth 126 in San Pedro, Ca., as a distribution facility. At this time they also moved their first buying office from Arcata, Ca. to Eugene, Or.

In 1970, Speek negotiated a lease for 7 Vz acres at Pier 83 in the Port of Long Beach, and Fremont became the first and is still the only wholesaler in Southern California to own and operate its own dockside distribution center.

In 1975, the company bought the stock interests of two of the original owners and the company began implementation of a l0 year expansion plan.

ln 1976, the company installed a Basic Four computer, believed to be the first to be used by the lumber industry in Southern California. Virginia Allen, Fremont's controller, pioneered and perfected this completely integrated system which is considered to be one of the most sophisticated and effective systems in the lumber industry.

In June, l98l the Port of Long Beach moved Fremont to eight acres adjacent to PierE on Terminal Island and early in 1982 a long term lease was signed. This agreement gives Fremont the option to lease an additional eight acres next to the present eight acres.

Rail is presently close by the new distribution center and a new spur will be extended directly into the Fremont yard later this year. Speek says the recession of 1980 through 1982 has delayed but not cancelled plans to build two dry sheds and install milling machinery.

Fremont carries a large inventory in a wide variety of products and species and specializes in high quality lumber for the "do-it-yourself" yards, rough timbers and long lengths, which they sell in LCL quantities. They often add new species and grades as requested by customers. All items in inventory are included in their weekly Fremont Flyer mailer.

The company does a large volurne of business throughout the Southwest in both direct mill shipments (via cargo, rail and truck) and out of their Port of Long Beach distribution center either for customer pickup or delivery in both volume and LCL quantities. Don Sprague is the manager of Fremont's new dock distribution facility and Don Merrick is the assistant manager.

Additionally, plans are now complete for the construction of a new and unique headquarters and sales office located at the southern tip of Pier E, adjacent to their dock and overlooking the main entrance to the Port of Long Beach.

Story at a Glance

Fremont Forest Product's silver anniversary . . . expan. sion of their Long Beach cargo lacility continues Eugene, Or. office growing .. an early computer user, the company manages by objectives for growth.

The initial phase will include 6,000 square feet of office space. Sales personnel will be located on the main floor in an open landscape office system, promoting quick communication and the Fremont teamwork for which they are noted, according to Speek. Originally scheduled for completion in 1982, the new headquarters building is now scheduled for completion in 1984. It will replace their 4,200 sq. ft. Whittier office, and will enable Fremont to offer its customers the advantages of a complete, single-site operation, according to speek.

In April of 1982, Fremont opened a new sales office in San Diego under the management of the veteran professional, Carl Poynor. He is ably assisted by Ginnie Runeborg.

On January l, 1983, Fremont integrated its industrial division into the wholesale division under the management of Blaine Smith. The creation of one division has given the

C0MPUTEB terminals are mounted on a Lazv Susan between salesmen's offices. Here-. Tim Gaffney punches code via keyboard for on-screen display of inventory.

company a greater feeling of oneness and enhanced its ability to better serve the total market in California, Arizona and Nevada, Speek notes.

As this issue of The Merchant Magozine went to press, Fremont added another trader, Dan Zellick, to its Eugene office. Dan had been with Champion Building Materials in Eugene for the past 5 years where he was a trading specialist in the Texas and Mid-west market. He will expand Fremont's marketing into those new areas.

Fremont's Eugene office is ably managed by Scott Griswold, whose sales team consists of Ralph Parr and new addition Dan Zellick. The Oregon office purchases all of Fremont's rail and truck lumber and sells directly into Oregon, Northern California and now Texas and the Mid-west.

The company management team consists of Blaine Smith, vice president and sales manager; Virginia Allen, controller; Jim Salo, credit manager; Bill Baugh, industry consultant, and Pete Speek, president.

The team meets monthly and operates within the framework of a management by objectives system. All company sales personnel are involved in the setting of new sales goals every six months. The board of directors is responsible for long range planning and the establishment of 5 and l0 year goals.

The young and articulate Whittier sales team consists of Tim Gaffney, Vince Cunningham, Ken LoBue, Pete Nevins and Paul Haacke.

All stock is owned by employees and Blaine Smith is the newest stockholder.

According to Speek, the primary goal of Fremont's employees is "to serve the needs of its customers and suppliers more effectively than its competitors. It also aims to be more effective each year while having fun earning a living and growing toward our full potential as professional lumber people and human beings."

Fremont believes that people are its most important asset. On this anniversary it thanks all of its employees, customers and suppliers (past and present) for its first 25 years of happy and successful growth. Fremont also wants to thank General Fremont for providing their motto " . . . Still Leoding The Way!"

SMILES for anniversary f rom Fremont employees celebrating their 25th anniversary 1sl row: Vince Cunningham, Paul Haacke, Ken LoBue, Pete Nevins, Tenv Maddux. Carl Povnor.2nd row: Jovc6 Glover. Angela West, Betty Mitchell, Pam

Sitler, Pete Speek, Virginia Allen, Dana Burney, Dorianne Wagner, Shirley Caldwell. 3rd row: Scott Griswold, Jim Salo, Blaine Smith, Don Sprague, Don Merrick, Tim Gaflnev.

Long Beach with option t0 expand to 1 6 acres. At lower right, two barges, each with 3.2mm feet ol lumber, are unloaded simultaneously.

0NLY Southern California wholesaler to own and ooerate its own dockside distribution facility, Fremont has eight acres at Pier E,

Cole Acquires Fifth Company

Cole Industries, Inc., National City, Ca., has acquired Temecula Hardware and Lumber Co., expanding its Companies of Lumber I once again. Terms of the sale were not disclosed.

Temecula, a 30,000 sq. ft. building materials operation established in 1972, is now Cole's fifth Lumber I entity. In December of 1981, Fallbrook Lumber Co. became the fourth, joining the Solana Lumber Co.

tional City, and Waterstreet Wholesale Lumber Co. in National City, all subsidiaries of Cole Industries.

Wickes Attacks lts Debts

Wickes Cos. Inc. has begun to formulate multiple plans of reorganization that would seek to remove the retailer and manufacturer from court protection by mid-l984. Wickes had made one of the largest filings under Chapter I I of the federal bankruptcy law in history last April.

But the company now is negotiating with members of four creditor committees, and Wickes' officials say they hope to reach an agreement in principal in five to eight months.

Wickes will try to settle some of its $1.6 billion in total unsecured debt through a combination of cash, notes. debentures and stock. A major part of the proposal includes the conversion of some of the unsecured debt into common shares. which Wickes' officials say will "substantially dilute" holdings of existing shareowners.

Coos Head's New Berth

Coos Head Lumber & Plywood Inc. has moved from berth 190 to Berth 177 at Wilmington (Port of Los Angeles),Ca.

The company has also established a new sister company, Pacific Lumber Terminal,to work exclusively on lumber handling of cargo, rail and truck and trailer shipments. The change will allow Coos Head to concentrate on sales of lumber, plywood and related products, according to Larry Crabtree, manager. Ted Maple will now be more actively involved in sales management for Coos Head.

The new facility the firms will share includes an 80,000 sq. ft. warehouse as well as five acres for outside storage. Additional adjacent space is available for future growth. Presently, the company can handle I 0 million feet of lumber on the dock. It is served by the Harbor Belt Railroad and is a terminus for the Southern Pacific, Union Pacific and Santa Fe Railroads.

Coos Head has been situated at the L.A. Harbor since the mid-1950s.

outlets in Solana Beach and Na-

OWNEBSHIP of Temecula Hardware and Lumber Co. passes from (lett) Bert Hornsveld to Don Cole, ol Cole Industries, Inc. In background, (from left) Henry, Gerda and Roy Hornsveld. Existing management and oersonnel at Temecula will remain the same.

D-i-yers Dial lor Help

Help for the do-it-yourself customer takes many forms, with Builders Emporium, the Wickes Companies, Inc., home center chain based in lrvine, Ca., having a home improvement hot line.

Back almost four years ago when they started promoting Pop Larsen as the guardian angel of home improvement, the calls averaged 25 a week. Now there are more than 1,000 a week. The number of women calling has increased substantially from 890 in the beginningto 40s/o today.

John Fudge, the real name of "Pop Larsen," a BE employee since 1958, mans the call-in service from the home office. Surrounded with reference books on painting, hand and power tools, masonry, plumbing and other home improvement jobs as well as Builders Emporium catalogs, he can field any question.

Fudge and his assistant answer calls on an 800 toll-free line from 8 a.m. to 7 p.m. Monday through Friday and 9 a.m. to 4 p.m. on Saturday and Sunday.

Paint ranks first as the job needing help with plumbing second, accord-

ing to Fudge. In summer, most calls refer to construction and painting. In winter, most people need help with plumbing, but the advisers have helped with everything from freeing a jammed garbage disposal to building a concrete patio.

Another Pop Larsen service is providing "Pop Larsen Tells You How To" brochures detailing 28 home

repair and remodeling jobs. These are available in the BE stores as are free phone stickers listing Pop's telephone number and applications for the Pop Larsen Club.

Memberships entitle a d-i-yer to receive a free monthly newsletter containing how-to projects, new product information, seasonal maintenance and repair advice as well as discount coupons.

TIIN PIBIISSTTIBII'S OII

ON TERIVIITES AT'ID DECAY

Pressure treated wood is out there. in thousands of decks, fences and retaining walls, and other outside wood projects, battling deterioration caused by termites and decay. Consumers have found they can rely on the durability of pressure treated wood because preservative chemicals are locked deep into the wood fibers, adding resistance to termite attack and decay. Properly pressure treated wood can last 50 years or more in outdoor use-even in the ground!

CONSOMERS ARE FINDING OUT ABOUT ITRTTID SALES ARE ZOON4ING!

The Western Wood Preservers lnstitute

(WWPI) is continuing its intensive campaign to tell consumers about pressure treated wood. Consumers all over the West will be reading about it in their local newspapers this spring. This campaign, competitive pricing and the availability of lumber is bound to attract customers to Dressure treated wood for outdoor proiects.

It's the dependable, economical alternative to the so-called durable specles.

Pressure treated wood is rapidly gaining acceptance by consumers and contractors, and it's one of the fastest growing product categories in home centers and lumber yards. Word is getting around that pressure treated wood is easy to build with. weathers beautifully and is long lasting

SO TAKE THE PRESSORE OFF!

Stock quality pressure treated wood from WWPI member companies, available in standard popular dimensions, green or dry, and in grades and species for in-ground, deck understructures, or other uses. Pressure treated wood means no more worries about decay and termites-it's the durable. beautiful and economical alternative!

New western hardware/home center show

The opening run of the Winter National Hardware & Home Center Show and Hardlines Conference far exceeded initial American Hardware Manufacturers Association guidelines and expectations and established the new show as an important contribution to the hardlines marketing year.

"The January 3l-February 2 Las Vegas show attracted a total registration of 21,185 persons" reported AHMA executive director William P. Farrell. "This is a more than encouraging turnout for a first-time show, far exceeding registration figures that many older shows have yet to achieve."

The AHMA sponsors and conducts the Winter National Hardware & Home Center Show and Hardlines Conference.

"The show went far beyond our goals: exhibitor space was approximately 212,ffi net square feet, while there were more than 900 exhibitors showing in-depth lines of products drawn from across the hardlines industry spectrum."

Buyers from the East and South who regularly attend Hardware Industry Week/National Hardware Show in Chicago each August were exposed to a whole new universe of manufacturers. Fully one-third of the exhibitors, many of them from the West Coast or from western states, had not previously exhibited in the Chicago show. Prior to this show, many of them were an untapped and virtually unknown source of products for the eastern market.

Exhibitors commented that this direct access enabled them to gain a better first-hand understanding of both the western market and of the approach their western sales forces take in selling to it. They were also in a position to give buyers a more complete understanding of their programs and product lines than many had had previously.

AHMA industry programs, particularly the "What's New?" New Products Exposition enj oyed success the first time out. The new products display was strategically located at the very center of the exhibit hall, and featured 373 new products. Both its high visibility and broad selection contributed to its draw and a steady stream of visitors passed through the exposition during the run of the show.

The seminar and speaker program also had strong support. Major speakers William G. Mashaw, Managing Director, National Retail Hardware Associationand Jack Anderson, syndicated columnist and investigative reporter, together drew some 1,5(X) Hardlines Conference attendees.

Mashaw developed the theme: "DlY-Marketing Bonanza of the Next Decade;" while Anderson's

speech focused on the distance between the official stance taken by the federal government and the information his staff develops in its investigative reporting work.

The seminar portion of the conference was oriented towards retailers who responded in force. A standingroom-only crowd was in attendance for the presentation on "Modern Store Design Techniques," and both "Ten Steps to Better Retailing" and "How to Use Co-op Advertising" drew over 100 interested retailers.

The final day of the show, retailers heard a detailed presentation on participation in programs offered by Pro Hardware, Inc., Liberty Distributors, Inc. and Sentry Hardware Corp.

Export Assistance Program

In keeping with the international profile being developed for the Winter National Hardware & Home Center Show and Hardlines Conference, a full range of programs was offered through the AHMA to bring together international buyers and exporting exhibitors.

"We are confident that this show was a strong first-time success," said Farrell. "It exceeded our expectations in every respect. Next year we will set our expectations even higher, and,with this kind of base to build from, we will exceed them again."

The 1984 Show will be held February ll-13, in the Las Vegas Convention Center, Las Vegas, Nv.

Phone Early for Results

Telephone calls made early in the day have a number of advantages. First, people usually do their planning in the morning and your request can be scheduled in with a higher priority. Second, there is time left in the day to get calls returned if someone's out of the office. Third, answers to projects that have been delayed will be available.

Helpful OSHA Inspectors

Because of new laws, OSHA inspectors must give a company specific technical advice on how to correct defects they find during their inspections. The new rules can be a boost to companies, saving thousands of dollars in private consulting fees.

In lhis doy ond oge fost service coupled with friendly help is sometimes hord to f ind. Nof so ot Mollco! You'll get fost, efficient spoceoge service ond friendly, courteous "golden rule" lreofmenf by eoch ond everyone of our experienced, knowledgeoble solespersons. Wholever your lumber ond building moteriol needs, we'll help you gel them filled ond provide fosl delivery right to your door. Give us o coll !

(Continued from page 8)

their homes longer, but they are improving them to fit their families and suit new lifestyles. Redwood is often used for room additions both on the inside and outside. Jordan said there has been an increase in the use of redwood for accent walls and ceilings. Deck additions are seen as a way to increase living space without the cost of a complete room addition. The popularity of spas and hot tubs has created another strong market for redwood in providing decking and amenities. The majority of the remodeling that is going on is being done in affluent neighborhoods which make up redwood's strongest base of customers.

Lee Roy Jordan Redwood estab. lishes contact with customers by attending homebuilder and building supply shows. Company representatives attend meetings of the builder associations.

"It's surprising how many people here think of redwood as just decking material. We always display redwood siding in our booth to give them an idea of some of the other uses. " Jordan is an advocate of

showcasing his merchandise. Both the offices in Dallas and Austin display redwood paneling and Jordan's new home on a 560 acre working cattle ranch is clad in redwood knotty rustic siding.

Jordan says he's excited about his new home and its location near Wills Point-about an hours drive from Dallas. He spends weekends and holidays there with his family and is looking forward to making it a permanent residence.

Rustic redwood siding was a natural choice for the ranchhouse. "We wanted it to look like it belonged on the ranch. What we didn't want was something that looked like it was brought in from town. " Working with architect Larry Lacy, Jordan helped design a luxurious 3600 sq. ft. home with a typically-Texas profile.

Jordan chose redwood rustic sidings for the ranchhouse because the knotty texture which characterizes this new redwood product worked well with the rural design. The sturdy, thick-butt, rabbeted bevel pattern used is air-dried for stability and creates a strong shadow line and is one ofthe easiest to apply. Jordan ex-

Lee Roy Jordan

plained that redwood rustic sidings are gaining in popularity because they offer many of the traditional redwood values at an economical price.

Some of the other features built into the ranchhouse include inviting porches and decks that run along three sides of the house. Inside, a soaring l0 x 28 natural stone fireplace sets the tone for entertainment and living areas. Wood paneling and wainscotting combine with the use of textured plaster to create a feeling of country living at its best. The first floor has three bedrooms, two-anda-half baths and second floor combines a bunk room and game room complete with pool table.

PERSONALS

Dave Wright and Al McDevitt are new at Universal Lumber Co., Portland, Or.

Steve Vizina is the new mgr. at Second Cedar Tree, Sumner, Wa., with Bruce Haertl assisting.

Frank Metully is now a trader for Oregon-McKenzie in Florence, Mt. Bob Stanton is new at the Eugene, Or., offrce.

Al Aarhaus has completed 35 years of service at Simpson Timber Co. Ed Young, marketing mgr., stile and rail doors, and John White, marketing mgr., panel products, presented him with a diamond recognition pin.

Harry J. Kane, exec. v.p.-finance, has resigned from Georgia-Pacific Corp., Atlanta, Ga.

Paul M. Smith has been named mgr. of economic services for the Western Wood Products Association, according to H.A. "Bob" Roberts' executive v.P.

Rick L. Xellso is now gen. mgr. and sales mgr.; Douglas Philow, plant superintendent; Toni Fielder, business mgr., and Susie Sterton, sales coordinator, at the new Croman Corp., Lumber Div., Ashland, Or.

Robert E. McHale has been elected v.p. of merchandising at Andersen Lumber Co., Ogden, Ut.

Denny Hess, Bracut International, Eureka, Ca., is back from an extended Hawaiian sales trip.

Bernard R. Kossar has been appointed senior v.p.-marketing for the W.R. Grace & Co. retail group, reporting to Edward H. Tutun, executive v.p. and group exec.

Robert M. Connell has been named sales mgr. of Fluidmaster, Inc., Anaheinr, Ca.

Dennis Lambie is new in sales at Nationwide Sales, Inc., Vancouver, Wa, Henry Jacobson has joined Modulair Industries, Oregon City, Or., as sales engineer, according to Mike O'Brien, branch mgr.

Dave lVhitehead is new in sales at Western International Forest Products, Beaverton, Or., according to Dave Gambee, pres.

Steve Bean. son of M. Lamont Bean. c.e.o. of Pay 'n Save, is the new district mgr. for Ernst stores in North and East Washington.

Dee Essley, 88, retired founder of D.C. Essley & Son, Montebello, Ca., is currently confined at his home in Whittier and would enjoy hearing from his old friends.

John DeWolfe, DeWolfe Lumber Co., Quartz Hill, Ca., and Jim Klocek' Yucaipa Hardware, Yucaipa, Ca., are new members of the Trustworthy/American Eagle Association Council of the American Wholesale Hardware Co.

Tom Woltjer, Don Mittelstadt, Ken Weber, Neal Alspach, Diana Currah, Ed Meador, Jim Sather, Jim Frost, Marv Jones and Glenn Rohwer are new members of Jensen-Byrd Co.'s, Spokane, W"., $l Million Club.

Craig Cookingham has joined the sales dept. of G&R Lumber Co., Cloverdale, Ca., accordingto Marty Olhiser, sales mgr.

Dean Collins. Cascade Wood Products. White City, Or., is the newly elected pres. of the National Woodwork Manufacturers Association; William Ruddick, Simpson Building Supply Co., Seattle, Wa., lst v.p.; Stewert Lemke, Norco Windows, Hawkins, Wi., 2nd v.p.; John J. Stanton, American Door Distributors, Inc., Needham, Ma., treasurer. Board members are John Chupik, Temple Products, Inc., Temple, Tx.; Frank Doepker, C-E Morgan-Manufacturing, Oshkosh, Wi.; William Hughes, Crown Door Corp., Tampa, Fl.; Leland McCullough Jr., Caddo Door & Veneer Co., Shreveport, La.; Morris Taylor, Marvin Windows, Warroad. Mn.

John L. Spencer has been appointed v.p. and gen. mgr. of Whisler Hardwood, Inc., Los Angeles, Ca.

Frcderick J. Stabbert has been named corporate senior v.p. at Crown Zellerbach Corp., San Francisco, Ca.

Paul Messer is now in sales at Missoula Forest Products, Inc., Missoula, Mt.

Edward W. Duffy will become chairman and c.e.o. of U.S Gypsum Co., effective June l.

Pete Kepon, sales mgr., Arcata Redwood, Arcata, Ca., has been in So. Ca. on a sales trip.

Jeffrey Chanin and Wilhelm Mallory have been promoted to executive v.p.s and named to the newly created office of chairman with c.e.o. Sanford C. Sigoloff.

Sam Fineman, pres., Bel-Air Door Co., Alhambra, Ca.,has been in Korea on a business trip.

Dan Zcllick has joined Fremont Forest Products at their Eugene, Or., office.

Dave Mensing has rejoined the sales force at Louisiana-Pacific, Fremont, Ca.

Michael L. Couey has been promoted to mgr. of Simpson Building Supply Co.'s Distribution Center, Cerritos, Ca., according to Larry Fleming, mgr., distribution centers.

Robert B. Marto has been named national sales mgr./housing of the GeorgiaPacific Corp. distribution div., according to Ronald P. Hogan, group v.p.-distribution div., Atlanta, Ga.

Debra Abarca has begun work as a salesperson for Simpson Building Supply, Santa Clara, Ca., replacing Carlos Linarcs who has returned to graduate school.

Mike Porter is now in charge of domestic cuttings; Michael A. Kleen, export and specialty cuttings, at Columbia Vista Corp,, Vancouver, Wa., according to Larry Watson, gen. mgr.

Dave Cubit,, Little Lake Industries, Willits, Ca., has been in New York and New Jersey on business.

Barry Willis has been promoted to mgr. at the 84 Lumber store in Broomfielcl, Co.

Tom Lawrcnson, Ernst Home Centers, Seattle, Wa., is the new general mgr. of Pay 'n Save's Von Tobel's div., Las Vegas, Nv., replacing Jim Martin who now manages Ernst's University Village unit in Seattle.

FrankAntonsson isanew trader at Pooser Lumber Co., Sacramento, Ca.

Paul O'Reilly has been elected executive v.p. at Furman Lumber, Inc., Boston, Ma., responsible for purchasing, inventory and distribution.

Harvey J. Vander Baan has been appointed national marketing mgr. for Champion International Corp.'s building products sales and distribution.

Ed Young, Simpson Timber Co., Seattle, Wa., is the new pres. of the Fir & Hemlock Door Association; Darryl Springer, E.A. Nord Co., Everett Wa., v.p.; Alan Malm, SemlingMenke Co., Inc., Merrill, Wi., sec.; Robert H. Hunt, Western Wood Products Association, Portland, Or., executive sec,/treas.

Clint Bower, Mariners Forest Products, Santa Ana, Ca., and his wife, Linda, are on a fishing trip off the Costa Rican and Mexican West Coasts.

A.L. Kerper, a Merchant Magazine contributing editor and retired lumberman, has moved from Redding, Ca., to Citrus Heights in So. Ca.

Glenn Gambrell has been named .Kwikset retail sales rep of the year and Paul Switzer, salesman of the year, according to Domenic Caldone, v.p. domestic sales, Kwikset Div., Emhart Hardware Group, Anaheim, Ca.

George Cudworth is retiring at the end of March as purchasing agent of James Lumber Co., Huntington Beach, Ca., after 40 years in the lumber biz. Pete lves is taking over as purchasing agent.

John Osgood has been appointed director of the import/export div. of Pacific Wood Products, Carson, Ca., according to pres. Dave Gentry. Osgood recently resigned as president of Robert S. Osgood, Inc., Los Angeles, Ca., after a 33-year career with the firm. Dennis C. Snow has been named to succeed Osgood.

John B. Smith has been named mgr. of engineering and technical services for building insulation in the marketing div. of Manville Building Corp., Denver, Co., Jared B. Ingwalson, mgr. national accounts; Francis J. t'Joet' Hogtrty, staff v.p., general sales mgr.; Anthony Pepsoki, market mgr., all in the marketing div.

Kenneth R. Andreason is new to the staff at the American Plywood Association, replacing Raymond C. Mitzner who has been assigned to London. Alexander Kuchar also is new.

Hal C. Huff is now western region mgr. and Mike Maharg is major accounts mgr. for Sequoia Supply, Wilsonville, Or., according to E.F. Wlms, pres. and gen. mgr.

P. Scott Linder, chairman of Linder Industrial Machinery Co., is now a director of Southwest Forest Industries, Inc., Phoenix, Az.

Leonard Oearwater, mgr. of Lumber Products, Eugene, Or., has retired after 27 years with the company.

Ronald P. Hogan has been elected group v.p.-distribution div. at GeorgiaPacific Corp.; Kelly E. Powell has been named distribution div. v.p., Western region.

Tony Marsh is now an outside sales rep at American Wholesale Hardware Co., Long Beach, Ca.

(Please turn to page 70)

"Ask Someone Who Has Used lt."

The best evidence of a product's superiority is found in the answer to that simple inquiry. Penofin's greatest heralds are its users. No other wood f inishing product can make this claim. These are somo of tho feature! of Penofln:

! Penofin filters more than 90 oercent of the sun's ultraviolet rays.

! Prevents nails from bleeding.

tr Penetrates green wood.

! Contains an effective mildew resistant agent.

Protects against checking, discoloring and fading. Hardens and stabilizes the wood f i bres.

tr Applies easily and dries quickly.

tl Will preserve the natural beauty of exterior wood at least twice as long as any other product.on the market.

n Product line includes exterior. interior and marine finishes.

n Available in pints, quarts, gallons, Jive, thirty and fifty-five gallon drums.

Here are a lew who have dlrcovered Penof ln.

Precut Timber Homes

Applegate, California

Professional Wood Care

Denver. Colorado

PENr@E'UDv. A penetrating oil finish and seal(

All Hearl Corporate 0lfice. Construction by Doug Wesl0n

Boog

Manufacturer of the world's f inest guitar

amplif ier

Petaluma, California

Woodworks, Kauai

Kapaa, Kauai Hawaii

Sierra National Cooperage

Sacramento, California

Architectural Lumber

80ise, ldaho

Laguna Lumber

Laguna Beach, Calif ornia

Wood Design

Redwood Valley. California

All Heart Lumber Company, Inc.

Ukiah, California

wood

ieslirnOnials keefJ pnililftq 1r}

"After three years in a moist, coastal climate my redwood siding is still vibrant with its natural grain and color."

" Af ter 90 inches of rain with no overhang and with a direct sun expossure, our redwood siding is still beautiful and the nails are not bleeding. We are amazed with this product."

" l was satisf ied with the oroduct I used over the last five years until I discovered Penofin. I have never seen anything that would build such a hand rubbed finish on exotic hardwoods."

The remarkable results of Penof in are no accident. Penofin is a new chemical lormulation. lt is a discovery lhat will revolutionize the wood fihishing industry. The linseed oil based formula that is still prevalent today, dates back to the 17th Century Europe. This outdated method was long overdue for change in our technological world of science and chem istry.

Take the opportunity to test the producl yourself. You will find that Penolin keeps i fs promise.

To learn how you can become a Penofin dealer and obtain a test sample, contact the distributor in your area listed below or call. Penof in Marketing, (John Mayginnes) at (704 468-0178.

(Ed Farwell)

Soulhern California (Richard Babcock)

Del Norte, Humboldt, Siskiyou and Trinity (Mark Carter)

E. Washington, N. ldaho, and N.W Monlana (J. Christopher Hecht)

San Joaquin Valley (Steve Perritte)

Oregon (Steve Penberthy)

De\ q "d dro 0 r. I by a-4fs 0rgar Bedwood Valley

D€srgned by David Ba dwin

Des gned and buill by David Baldwin Fr€sno, CA

NEW PRODUGTS and

selected sales aids

D-l-Y Cedar Paneling

P&M Cedar Products, Inc. has a line of interior wood paneling designed especially for the do-ityourselfer.

CedarPro interior paneling is made from a high quality Western cedar that, unlike the more aromatic species ofcedar, does not have an enduring fragrance. It comes in 3" and 6" widths and in clear and knotty woods, all reversible for either a rough-sawn or smooth surface.

An interlocking tongue-andgroove cut on all four panel edges makes it easy to install using only simple hand tools. Panels, which can be nailed or glued vertically, horizontally or diagonally, are of varying lengths and are light weight.

The paneling is kiln-dried and re-

portedly has the same appearance as thicker lumber when installed. It comes wrapped in easy-to-carry packages weighing about l5 pounds.

Dry Cleaning

The Savogran Co. now offers Mintex, a waterless hand cleaner for wholesale and retail distribution. The paste-type handcream, packaged in l3-oz. plastic containers with press-fit tops, is formulated with lanolin to help protect skin from chapping and drying.

When applied to a soiled skin area, it reportedly liquifies and dissolves dirt, grease, paint, oil and other hard-to-remove stains.

Roof Display

A free-standing merchandise display is used to promote sales of Masonite Corp.'s newest roofing material, Woodruf, in building supply stores and showrooms.

Each unit is made of painted tubular steel legs with a series of painted and silkscreened hardboard panels that screw directly into them. Actual Woodruf samples are attached to the display to simulate their eventual use.

A clear plastic pocket is strategically located for free brochures. The displays are shipped fully knocked down to be assembled with a screwdriver.

A Nutty ldea

A newly patented vandal-resistant fastener for use in securing solar panels, exterior light fixtures, fences and other property is from The Tufnut Works.

Made of case-hardened steel, the Tufnut reportedly is reusable and virtually indestructible. Its angular sides cannot be grasped with any conventional tool, yet it does not require a specialty wrench to either install or remove.

March,1983

Ready Railings

A do-it-yourselfer reportedly can assemble a room divider, balcony or stair railing from Mansion Industries without complicated sawing and attaching of balusters and fillet pieces.

Promontory is a patented product made from Western hemlock. The balusters (vertical pieces) have discs crafted on each end that press into pre-drilled sockets in the rail at any pitch from 0'to 43'. They self-lock to form a solid wood-to-wood connection that locks top and bottom rails together without hardware.

The molding piece that comes with each rail is attached with finishing nails to cover the disc/socket connection.

The railings are available in four kit sizes: 5'and 7'angle run kits and 6'and 8' level run kits. Each includes rail. balusters and instructions. Newel posts are sold separately.

Paneling with a Rebate

A new family of genuine hardwood paneling along with a sale support program that includes a consumer rebate with qualifying purchase is from Champion International.

The 23-panel line-up has been structured to offer a broad selection at a variety of prices. Point-of-sale support is built around high-impact sales aids. A "double-sale" rebate program, in effect through April 16, offers consumers up to $24 from Champion in the form of a two-party store check to purchase additional merchandise from dealers.

For more information on New Products write The Merchont Magazine.4500 Campus Dr.. Suite 480. Newport Beach, Ca.92660. Please mention issue date and page number so we can process your reouest faster! Manv thanksr

Putting Sun to Work

Bio-Energy Systems, Inc. recently announced the addition of a metal solar absorbing collector to its line of solar technology-based products.

The collector is a liquid-cooled internal manifold suitable for both open and closed loop solar energy systems, has copper waterways and can reportedly withstand winds up to 120 mph. The unit also meets all HUD and ASHRAE standards.

Find The Right Angle

A pocket-size automatic level and angle finder from Pro Products Co., Inc. is said to attach magnetically to any surface and instantly provide readings.

An angle conversion chart is on the backside of the tool to show degrees in angles converted to pitch per inch or per foot, as well as a formula for computing rise and pitch of any angle.

Wood Guarantee

The Koppers Co. is offering a 30-year guarantee on its Wolmanized pressure-treated residential lumber and Outdoor Wood. The guarantee protects the original buyer against damage by termites or decay which renders the product structurally unfit for its intended use. If damage occurs, the company will replace the lumber free.

WaterStops

A new line of chrome-plated stops for water hook-up in straight and angle patterns is from AndersonBarrows Metals Corp. The valves, in

various configurations and a variety of sizes, feature chrome-plated brass bodies with either brass or delrin stems.

Copper Moisture Stopper

York Manufacturing has Dryseal, a 3 oz. copper flashing laminated on both sides with a film of dense polyethylene which provides moisture resistance and protects the copper during installation.

Designed to give permanent protection and enhance value and appearance, the flashing is available in roll lengths of 200 ft. in a variety of widths.

Out of Town Hoods

A line of designer kitchen hoods available in pure copper and impact and alkali-resistant decorator enamels is being imported from Denmark by the Abbaka Trading Co.

All hoods are formed from solid metal sheets and fusion welded to produce a surface free of joints and seams. Models are offered with or without control housing and ventilator. for either wall mount or island installations. They feature an extra long exhaust stack, which can eliminate the necessity for building cabinets above the hood.

Casual, Contemporary Tables

American Forest Products Co. has redesigned three versatile entertainment centers adding three matching occasional tables to its Encore line.

The soft edges and rounded corners give all six items a casual and contemporary look in natural pine. Pre-drilled and pre-grooved they reportedly can be assembled in minutes.

They can be stained, lacquered or painted. Each comes with all necessary assembly materials and instructions.

Nice Threads

Loctite Corp., Automotive and Consumer Group, is introducing a threadlocker in a size designed for hardware stores that service small commercial and light industrial customers.

Loctite 242 Threadlocker is a medium strength product used by industry for locking threaded fasteners. Filling the space between threads, it hardens to a tough plastic that conforms to the surface contour to secure parts against loosening as the result of shock and vibration.

Foiled Again!

A new aluminum foil laminated cloth tape that adheres to all substrates for a variety of residential, commercial, and industrial applications is from International Adhesive Coating Co.

The product is double-coated with a permanent pressure sensitive adhesive, which features high abrasion and tear resistance, adheres to all substrates and provides good sound dampening characteristics.

Conservative Toilets

WHOLESALE DISTRIBUTION:

n Certified K/D redwood & western red cedar

! K/D Douglas fir clears

I Douglas fir timbers, long dimension & 2 x 14

WE MANUFACTURE:

tr Certified K/D redwood and western red cedar

I Patterns and surfaced

f Edge glued stock

E Paneling n Mouldings

WE AISO OFFER: Custom milling and drying and loading

A new toilet that reportedly uses one gallon of water per flush and is easy to install is from Water Conservation Systems. The IFO Cascade toilet is said to reduce by five times the water consumption of conventional toilets. It needs no mechanical, compressed air or chemical assistance to operate.

Compatible with 12" rough-in plumbing, it uses a wash-down/siphon action to eliminate wastes. The toilet retails for $355.

WindowsOn the World

Two new window-enhancing products from Andersen offer the traditional look of divided light doors by adding finished hardwood grilles. The grilles fit all Perma-Shield gliding patio doors, adding the potential for retrofit sales for existing doors.

Only three sizes need to be stocked to fit all door and sidelight sizes in white. The removable grilles give the door panels a multipleJight effect, though they can be snapped out quickly for cleaning.

Window blinds, available at the point of purchase, bring privacy and sun control to Perma-Shield casement and awning windows.

A Collector's ltem

Sunglo Solar Ltd.'s 4' x 8' and 4' x l0' solar collectors for swimming pools are said to withstand excessive heat, stagnation and high pressure.

Made of durable, flexible, ultraviolet-resistant material. the mounting design reportedly uses less space per installation and reduces abrasion. Custom length panels up to 20' are available with a l0 vear warrantv.

Closet Winner

Wessel Hardware Corp.'s packaging for its bright-plated adjustable closet rod was a winning entry in the 1982 National Hardware Show in Chicago.

The adjustable closet rod package contains the molded plastic shells between which the rod is mounted, the center support bracket and the mounting screws. An inset card

serves as the package label as well as do-it-yourself instructions for easy installation.

The package is butterflY-Perforated for hanging on standard or safety hooks on the gondola end, shelf unit or wall thus taking up no floorspace. All six rod sizes-from 18" to 144" long-are clearly identified by their closed and extended measurements.

MIXED LOADS WELCOME

Contact Lyn or Mike Vinum

Profiles in Wood

The Wood Moulding and Millwork Producers are offering a d-i-y wood moulding wall chart kit.

Using it, a dealer can illustrate the wood moulding profiles that he stocks. The kit includes an instruction sheet, a wall chart headline, 12 sheets of wood moulding profiles and a sample wall chart.

A ready-to-use poster showing interior and exterior wood moulding uses can be used alone or with the wall charts. Cost of the kit is $15.

For more information on New Products write The Merchant Magazine,4500 Campus Dr., Suite 480. Newport Beach, Ca.92660. Please mention issue date and page number so we can proc€ss your request faster! Many thanksr

Commercial Roofs

Commercial built-up roofing Products are the newest addition to Georgia-Pacific's line of residential roofing products.

They reportedly can provide bulk or packaged asphalts, types I-IV, virtually anywhere in the countrY. In many locations, packaged asphalt is inventoried, ready for immediate pick-up or delivery.

In addition, widely used organic felts are available as well as a line of fiberglass felts.

have rxrre than ill traders ready to serve youl needs with all sizes, grado$ ald varieties of plyurood, lumber, shakes, shingles, boards and irdustrial items.

Half-Price Plumbing Goodies

Sinkmaster Plumb-Goodies installation accessories are being offered to retailers at half price through April as part of Anaheim Manufacturing's promotion program.

Retailers advertising the products with Sinkmaster disposers during this time will receive double co-op from the company.

The separately packaged accessories and parts for disposer installation allow retailers to sell what is needed by each customer.

Interlocking Roof

Chief Building Systems has the LTC, a self-seaming, weathertight, energy efficient design for new and replacement roofs. The interlocking seams contain factory-applied sealant.

Attachment by universal interlocking panel clips lets the roof float to minimize sealant damage due to expansion and contraction. The panels are pre-engineered to match specific structures eliminating field measuring, cutting and alignment.

Bottoms Up

Better Bottom, a new do-it-yourself, one-piece replacement cover for chaise lounge and patio chairs from Phifer Wire Products, Inc., is woven from vinyl-coated polyester, a durable mildew resistant fabric.

The covers are packaged in a transparent poly paper. A four-color label features before and after photographs with easy-to-follow illustrated instructions visible through the clear packaging.

Whether your job is as ornate as the famed Carson Mansion in Eureka, Ca., or as plain as a dog house, we have the experience and facilities to provide you with the unusual and uncommon in lumber, moulding and millwork items, as well as the ordinary, in any quantity you need. If we don't have it, we can make it. Just ask. A In Redwood, Union Forest Products has S4S and pattern lumber, architectural patterns; mouldings, mixed loads and units available LTL, T€pT and rail. A Also please inq[uire on clear Douglas Fir and Hardr'voods.

March, 1983

Door Savings

Therma-Tru offers a replacement door system designed to cut down on energy and property loss.

The Quick-Fit provides everything needed for installation except lockset and caulk. The entry door features a polyurethane foam core,with reportedly four times the insulation factor of most wood doors, inside galvanized steel faces which increase security.

The doors come in more than 100 different stvles.

For more information on New Products write The Merchont Mogazine.4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Rainy Day Problem

Deflect Away Corp. reportedly has a maintenance-free alternative to the conventional gutter, the Rain Disperser system. The patented system breaks roof-edge dripping into small droplets, thus alleviating trenching, splashback and other ground erosion.

The product comes in 5' lengths and snaps into place with three brackets screwed into the fascia board. Prices for the system are said to be comparable to do-it-yourself aluminum guttering and less than vinyl or continuous guttering.

Our CCA Salt Treating cylinder is one of the largest in the West. One phone call can put it to work for you. And you'll want to consider our custom treating, combined with computerized inventory control. Save time, money and space Call: Steve Ryan, General Manager In California (800) 582-3950

Outside California (805) 833-0429

Horse of a Different Kind

The Space Saver sawhorse can fold quickly for storage in a garage, attic, basement or closet. By changing tops, it can become a picnic table, bench, work platform or desk. Available in 24" and 30" heights, the frame features l8-gauge zinc-plated tubular steel.

The price is $16.95 for two complete 24" units or $19.95 for two complete 30" units from Summa Co.

Big Frame Up

The Poster Frame. a clear shatterproof frame by Structural Industries, has backing and mounting hooks for either vertical or horizontal hanging. Available in ten standard poster sizes from 12 in. x 16 in. to 30 in. x 40 in., they are packaged six to a box.

Handy Dandies

Malco Products, Inc. has two new hand tools, a utility knife and a key holder.

The knife, made of enameled die cast aluminum,comes complete with three surgical quality, extra-heavy, precision blades stored inside the tool.

The key holder has a spring mechanism which returns the 24" rustproof, stainless steel chain and key ring to the case. Phone Home E.T.

A telephone headphone that converts any standard modular telephone into a "hands-free" operation without installation is

Energy Saving Thermostat

Aimed at do-it-yourselfers, the T3 I series of automatic set-back thermostats by Robertshaw is packaged to deliver an energysavings message to consumers.

The Econotrol thermostat, reportedly, can be installed with just a screwdriver and is able to deliver raising andlor lowering of temperatures automatically in a single or dual 24-hour cycle. Families can set economy schedules for sleeping or daytime absences with flexibility and a twist of the dial while qualifying for an energy credit tax deduction.

Diesel Lift Trucks

The Allis-Chalmers Corp.'s 6,000 to 10,000 lb. capacity pneumatic tired lift trucks are available with a new diesel engine. Model D436 is a four-cylinder, overhead valve engine featuring a five-main bearing, forged steel crankshaft and centrifugal cast replaceable wet-sleeve cylinder liners.

from R-Columbia Products. The plug-in is compatible with standard telephone headsets. Prices range from $99.75 to $145.

It is also equipped with a humanengineered operator's compartment for improved comfort and convenience, according to the company.

A HAND-0PERATED post puiler that weiohs 54 lbs. is f rom Rhino Sales Corp. tt pulls-4" x 6" guard rails, 4" x 4" wood, iound or channel posts and a wide varielv of fence Dosts.

Shower Guard

The effects of moisture and weathering on wood are said to be minimized when RainCoat water repellant is applied. After the product is used, water beads up on the wood surface instead of beine absorbed into it, according to Koppirs Co. The water repellant, atransparent, light amber-colored solution. can be used on all types of wood,-lumber

and plywood, pressure-treated and untreated, stained and unstained. Federal standards for water repellancy are met. The solventbased system, designed for fast drying,. reportedly doesn't cause grain ralslng.

For a Brighter Lighter

Canterbury Enterprises has new packaging for its Blue Flame log lighters, valves and keys. The packages have a graphic design on the front of the skin packs and installation instructions on the back. The products also will continue to be sold in boxes.

Siding Won't Warp

Masonite Corp. claims to have pioneered the development of a siding technology to solve the problem of warping and buckling in wet climates.

Resistant to the ravages of highmoisture environments and extreme climatic changes, SuperSide, a %" thick wood fiber siding, comes in lap and panel forms to accommodate building styles and preferences.

Stops Perspiration

A new anti-condensation valve that is said to completely eliminate toilet tank sweating is from Beacon Valves. The 66 AD valve features an adjustable temperature control system that regulates water temperature and eliminates condensation. Pro-

We specialize in:

viding total separation of hot and cold water flow with built-in spring loaded check valves, the hot water inlet may be shut off when not required.

Connecting directly to standard %" plumbing, the valve, which is constructed of solid brass. can be installed at any position to existing Iines. Its retail price is $24.95.

CathedralDoors

Marvin Windows has introduced the cathedral style Marvin Terrace door, a swinging patio door with the appearance of an arched sash.

The door can be used for retrofitting, remodeling or new construction. It is constructed with nonfingerjointed Ponderosa pine with an expanse of glass, and is said to have many energy-saving features.

The arched effect is accomPlished in the construction of the sash rather than with arched sash over the door frame. Therefore, the new stYle is available in standard retro sizes, as well as in 8' heights.

For more information on New Products write The Merchont' Magazine,4500 Campus Dr., Suite 480, Newport Beach, Ca.92660.

Please mention issue date and Page number so we can process your request faster! Many thanksl \-/

Fir Moulding - FineQuality Solid Douglas

Fir Jambs & Frames - Vertical Grain Douglas Fir Flooring

Maple driving original forklift, Fullerton, Ca., 1947

CHAPARRAL DISTRIDUTORS introduces

tttPM

PEIVETRAIING OIL FINISH

Penofin, a penetrating oil finish and sealer, preserves the natural color, grain and beauty of wood. A special Redwood and Cedar penofin will enhance and protect siding and decking.

Field tests have shown that the transparent finish which incor' porates Brazilian Rosewood oil, activated by a leadless dual catalytic system, rejects over 907" of the sun's ultraviolet rays thus eliminating the cause of checking and discoloralion.

A m ildew and water resistant agent prevents nai ls from bleedi ng and provides superior protection.

The line also includes a product for Marine use as well as natural, medium and dark stains for interior finishes.

Southern California's Distributor of WENCOJX'7

Wood Windows & Patio Doors

CHAPARRAL DISTRI BUTORS

28621 Canwood Street, Suite A, Agoura, CA 91301 (213) 889-5042

DEALER INQUIRIES WELCOME

(Continued from Page 3 I )

For redwood decking, non-corrosive box nails should be sold.

Nails should be long enough to provide adequate holding power. Loose nails and loose lumber can result in warping and splitting of the wood. The nails should be long enough to penetrate through the redwood siding and sheathing, or decking if a deck is being built, into solid wood framing at least I % inches. Increased holding power can be obtained by selecting a "ring" shanked or annular shanked nail. Spiral grooved nails also provide more holding power initially but tend to unthread themselves as changes in climate occur.

A dealer should advise the recommended nail placement for each siding pattern. Deviating from these can oftentimes result in poor siding performance. Each siding pattern corresponds with a unique method of nailing which has been developed through decades of experience by the redwood industry. Details on these recommendations can be obtained by writing to the California Redwood Association, One Lombard Street, San Francisco, Ca.94lll.

As a dealer you have an obligation to provide a selection of nails that possess non-corrosive properties. You also have a responsibility to see that the proper nails are selected and that the user is aware of the proper nailing techniques Then, not only will the owner enjoy a securely fastened. streak-free redwood structure with the Ieast amount of maintenance, you as the provider of materials will be recognized for your part in a successful project.

National Dealers Back M.R.A.

The National Lumber and Building Material Dealers Association is supporting the Mortgage Retirement Account concept introduced last year by Senator John Tower of Texas, placing it high on its priority list for the 1983 session of Congress.

The M.R.A. would be a retirement savings program similar to the Individual Retirement Account program. Wage earners could invest up to $2,000 per year, not to exceed 10090 of earned income, or $4,000 per year for a working couple or $2,250 per couple with one wage earner, on a tax deferred basis for use toward their retirement.

The program would allow the saver to invest LR.A. funds into a qualified home mortgage, which would be a first mortgage secured by the earner's principal residence. The investment could be made in the form of a mortgage prepayment or an initial mortgage down payment. On a regular basis, the saver could use his allowance to "buy down" the principal in order to pay off the loan.

Planned to apply to young couples as well as those near retirement age, the M.R.A. at present is seen as separate from the I.R.A. progr.rm although Congress would decide the final details.

c

SP0RTS i{IGHT dinner and program for Black Bart Hoo-Hoo Club, Ukiah, Ca., was planned by Dave LeBeck. Guests included Kevin Kelly, fraternity president, from Australia, (contsr) with Del Cole (left) and Bob Handegard. Other Hoo-Hoo national olficers attending were Dave Davis and Jimmy J0nes.

H0W-I0 lor the dealer includes inlormation 0n special promolions plus materials necessary to stage them.

Promo Kit Helps Dealer

The savvy dealer today is the one who keeps up with merchandising by attending seminars, reading merchandising literature and keeping his eye on the competition.

G0L0RFUL llags and signing attract cuslomers to sales events. Retailers can use new publication as a guide in preparing for event.

To help him out, Palmer G. Lewis Co., Inc., anAuburn, Wa., distributor of building materials, has put together a retail promotions kit which gives information on truckload sales, product demos and home shows with a few added twists, according to Chuck Lauber, PGL advertising and promotion v.p.

The kit, packaged in a file folder for handy reference, contains all the tools necessary to produce a weekend truckload sale such as banners, pennants, price cards, tips to make the

sale successful and a checklist to see that things are done on time.

For example, the retailer is reminded to reserve a truck. "Believe it or not, this has been overlooked many times," explains Jack Gilbert, PGL promotions coordinator.

The Palmer G. Lewis staff is well qualified to organize a kit such as this. They conducted over 150 truckload sales in the State of Washington alone last year.

D-i.yers Take Up Plumbing

Do-it-yourselfers will purchase $7 billion worth of plumbing fixtures at the retail level in 1995.

Predicasts, Inc., a Cleveland, Oh., based business information and market research firm, targets high repair costs and the growing popularity of lighter weight, easy to install replacement parts as the factors behind the expansion. The d-i-y market, which has increased three-fold over the past 15 years, will remain a major growth sector.

Plastic fixture sales will grow over

(Continued on next page)

(Continued from focing poge) 4o/o per year, with over 7.8 million units sold in 1995, an increase of4.6 million from l98l's 3.2 million units. Stainless steel unit sales will top 5.3 million in 1995, up from 3.2 million in 1981, Predicasts says.

Housewares Consumer Study

A new study of consumer attitudes and buying habits of housewares products is being undertaken by the National Housewares Manufacturers Association as the latest step in its ongoin g marketing research program for the industry.

This third consumer survey, which will provide an update to earlier studies thatdrew 1974and 1979profiles of the American housewares consumer, will be carried out by the independent marketing research firm of B. Angell & Associates, Inc.

"Our new consumer study will

seek an up-to-date analysis ofcurrent consumer needs, attitudes and preferences," Ronald A. Fippinger, NHMA managing director said, "in order to help both manufacturers and retailers of housewares recognize and reach their marketing objectives in the face of a changing consumer marketplace.

"The demographic and social fabric of our country, as reflected in the 1980 U.S. Census," he continued, "plus the impact of the prevailing economic situation during the past few years, make it timely to update our consumer research."

Based on in-depth questionnaires submitted to 2,000 households selected at random from a nationally projectable sample of 100,000 households, results of the research will be published by the association and distributed to exhibitors and buyers at the July 1983 NHMA International Housewares Exposition.

PARTY TltllE lor Black Bart Hoo Hoo Club, Ukiah, Ca., brought out a crowd of 84 tor a turkey dinner and dancing. (Top) Pres. Bob and Fran Handegard. (Cenler) Trudy and Maynard Stubberfield. (Lower) Sjonie and Roger Howard.

Gifts From The Forest Include More Than Wood

By Richard G. Reid \/ice president infornration & environnrent Western Tinr ber Association

llt HEN we think of forest pro-

ducts, lumber, plywood, particleboard, and paper come to mind. But today's forest products industry is making great strides in using all of the tree. Consumer products are being made from parts of a tree that were unusable just a few years ago.

Up to half, or more, of a tree is lignin, a complex natural chemical that binds together the wood fibers in a tree. This and other silvichemicals from trees are being used today in thousands of products vital to man. It is fair to say that our modern lifestyle is as closely tied to products of the forest as it is to products of the oil field. Let's see what we n1ean.

Cellulose

The chief ingredient in wood cells, or fibers, is cellulose. The nrolecules in cellulose are complex sugars joined together in long

Story at a Glance

The wood products you sell are only a fraction of the thousands the forest furnishes. .. a more wideranging product source than oillpetrochemicals.

chains. To make paper. the lignin which binds the cells is dissolved, and the resulting pulp is rolled into thin sheets.

Cleaned and washed wood pulp is virtually pure cellulose. and chenrists have discovered other things which can be done with it beside make paper. Chemical-based cellulose is used to make tool handles, photographic film, packaging films, glasses frames, molded packages, combs, brush and mirror backs, acetate filanrent yarn, knobs and handles, luggage. gunstocks. fishing floats, toothbrushes. plasl.ic pens. football helnrets and hard hats, electrical tape, coatings. and lanrpshades just to nanre a few things.

Pulping l,iquids

The black liquicl that was left over alter dissolving the wood cells created nrany disposal prclblenrs until chemists recognized it for what it was-a vast storehouse of contplex organic chenricals with a variely of econonrical uses. For exanrple. methyl cellulose fronr spent pulping liquids is used in alcohol. cosnretics. artificial vanilla flavoring. tape. deodorants. hair-

(Please turn to page 69)

complete milling facility, we look forward to serving your requirements.

Pole Houses Preserve New Mexico Setting

The Mescalero Apaches, among the most progressive of Indian tribes, have turned to a versatile architectural tool-pole-design houses-to help preserve nature's .pristine setting for their nearly half-million-acre southcentral New Mexico reservation.

The earth and all that grows upon it are held in age-old tribal veneration, and for their newest housing project, funded by a $1,368,000 grant from the Housing and Urban Development agency, the Mescaleros have chosen pole-supported dwellings as most in harmony with their environmental goals. The pole-designed housing project is believed to be the nation's first on an Indian reservation.

Tribal president Wendell Chino reports that pole structures "allow man to stake out living space upon the earth with a minimum of violence to its eternal form since the houses can be threaded among existing trees and other vegetation, and even on a steep slope there rarely is a need to alter the soil's natural contour."

In keeping with tribal guidelines the 25 two- and threebedroom homes were kept a minimum of 250 feet apart with at least a full acre of ground surrounding each structure. There are no fences to create man-made barriers or obstruct a sylvan vista of Ponderosa and pinon pine, spruce, oak and aspen on the verdant foothills of 12,003-ft. Sierra Blanca.

All poles utilized in the project were pressure treated using the "Cellon' ' process, developed by Koppers Company, Inc. Violent winds which during winter months often gust at up to 70 miles an hour at the project's 7400,-ft. elevation were one of the factors entering into the ultimate choice of a pole foundation. Heavy seasonal snows added still another consideration.

Long after most of the other tribes gave up the old ways, the Mescalero Apaches, descendants of the great

(Please turn to page 68)

APACHE HoUSING, in keeping with a tribal goal to "walk lightly on the land," uses pole design for a newly completed project on the south-central New Mexico reservation.

REDWOOD Q&A

(Continued from page l2)

has been proven to erode less in extreme weather.

Q: Can sealing redwood be a problem?

A: If you mean finishing redwood, I don't think there's a problem. We include finish information in almost every piece of literature we produce. Users can minimize problems by following our guidelines. Literature also covers methods for removing stains if necessary. We recommend the use of water repellents on redwood used outside. If you are referring to extractive staining, that can be a problem, but more often than not, it's a specification problem. The extractives are drawn out of the wood with the moisture as it dries. Kiln-dried lumber is less likely to produce stains than

unseasoned garden grades. In most cases where you would use unseasoned lumber, such as decks and fences, some staining doesn't present a problem. In other cases, the answer is to use dried lumber.

Q: Can color change in redwood be prevented?

A: I don't think any wood can stand up to sun and weather and still retain that "fresh milled" look. We recommend the use of a clear water repellent with a mildewcide for exterior redwood. This gives the wood a natural look and stabilizes the color at a buckskin tan. If someone wants a darker red, or any other color, I'd suggest using a semi-transparent stain. On the Pacific Coast, there is a partiality toward the driftwood gray color of weathered redwood. People often bleach redwood to hurry the natural weathering process. Ifa bleach is used, here again we recommend one with a mildewcide.

Q: Does second growth redwood's high percentage of sapwood provide the same protection against decay, rot and insect attack as old growth redwood?

A: It's redwood's dark-colored heartwood that has the rot resistant and insect resistant extractives. The lighter colored sapwood is similar to Douglas fir and other whitewoods in decay resistance. We recommend builders use all-heartwood grades of lumber in decay trouble spots. The heartwood grades are: clear all heart, select heart, construction heart, merchantable heart. Parts of second growth trees produce clear all heart lumberjust as old growth trees produce some knotty, merchantable grade lumber. Grademarked redwood is true to its grade. If you buy one of the all heartwood grades, you'll know you're getting decay and insect resistance. In addition, you can look at the boards. If it is all cinnamon-red colored heartwood, the protection is there.

Q: How long will second growth redwood last when in direct contact with the ground?

A: We really don't know. There aren't any numbers available on the difference between young and old growth durability. Because redwood is a natural material, we have to accept the fact that there will be differences from board to board. We know, for example, heartwood taken from the butt of a tree is more durable than heartwood at the top of the same tree. There is a higher concentration of extractives in the heartwood farthest from the pitch of the tree.

Q: Can rustic redwood sidings compete with cedar for durability?

A: By definition, rustic redwood siding permits sapwood as well as a limited number of knots. This economical product was developed to compete with lower priced knotty cedar siding and by all reports it is doing just that.

Q: Is finger-jointed redwood gaining in acceptance? What are the problems in its performance?

A: There is an increasing acceptance of finger-jointed redwood. We're seeing it used in different applications where a few years ago it was mostly used for fascia. Builders are beginning to realize it's an ideal way to get top quality redwood grades at a lower cost. They are using finger-jointed in many places where a paint or a heavier finish is going to be used. As far as performance, there are very few problems. Finger-jointed redwood is the most stable of all redwood products.

Q: Do you foresee any other solutions to the problem of short lengths of redwood?

A: For the dealer. I think the solution to short lumber is to create some demand for them by promoting small projects. We have some Construction Tipsheets that give plans for benches and planters and other projects that use short lengths. Dealers who have built a couple of the projects and displayed them in the store along with the copies of these inexpensive tip sheets have been successful at moving short lengths. When you price shorts individually and offer some ideas, they can bring in a profit.

Q: What is the impact, now and in the future, of second or young growth redwood on the availability of clear and clear heart lumber?

A: There has been a shift in the proportion of clear, knotless grades to knotty garden grades produced annually. We will continue to see more knotty redwood-garden grades and rustic sidings. But, there will still be elements of the industry producing old growth redwood products well into the future and there will always be clear and clear all heart redwood from the second growth trees. However, we cannot expect the volume of these products that we have had in the past.

QUALITY REDWOOD

Manufacturers of fence boards; posts and rails; decking; specialty items. Our sawnrill and re-man facilities provide us with versatility in meeting your customer's needs.

lrom the lorest to the Fence

P.O. Box 248 Arcata, Ca. 95521 (707) 822-1779

Russ & Bob Britt

IMPORTED AND DOMESTIC WOODS

0ur ainr is to f ill lour rt'quiremcnts, promptly, with competitivelv priced qualitl products.

Jim Forgie

Summerlin

Jim

suMwooD, INC.

P.O. Box 7000-216

Palos Verdes Peninsula, Ca. 90274 (2r)) 54r-0r79

Telex 181-871 (SUM\(OOD RPVS)

(Continued from page 65)

warrior chiefs Geronimo and Cochise, fought to preserve their land and pattern of life. Their enterprising development of natural resources and outdoor recreation potential has made them more prosperous than many other tribes, andtheir Inn of the Mountain Gods has been widely hailed as the most luxurious resort in all the Southwest.

Fearless fighters and amazingly hardy adversaries of both human foes and a harsh environment, the Apaches were among the last Indians to lay down their arms against the United States government. The reservation, established in 1873 by executive order of President Grant, presently numbers approximately 2000 inhabitants.

Costly Additions

Don't get caught in the small computer trap! Be aware of the extra costs for adding data to a variety of programs. The cost could become unexpectedly high, despite what a salesperson claims about their software avoiding this problem.

REDW00D will be used extensively in the remodeling of this Greek Revival farmhouse. Projects using redwood t0 translorm it into an ''ldea House f or the 80s' ' include a wine cellar, accent walls, decks, fences, stairs and a gazebo. The projects will be demonstrated on the "This Old House" t.v. series which is being shown nationwide on public television. D-i-yers can gel literature for the projects from the California Redwood Association, 1 Lombard St., San Francisco, Ca. 94'111

"AIl wood is good, but Sumwood is special"

THE FOREST'S GIFTS

(Continued from page 64) spray, pharm aceuticals (Aldoment and Aldoril for hyper-tension and L - Dopa for Parkinson's disease), sponges, fungicides, t'ertilizers, linoleum paste, grouting, tanning agents for leather, a static remover for laundry, oil well drilling mud additives, and insecticides.

Torula yeast is a high protein product made from wood sugars spent in the pulping process. It has l7 nutritional trace elements, including four to five times the amount of iron found in uncooked spinach or raisins! Type S Torula is used in baby foods, cereals, imitation bacon bits, baked goods, beverages, vegetarian food, and dietary preparations.

Type F Torula is used in feed supplements for cattle, hogs, fish, chickens, and mink, and Type FP goes into pet foods. Torula has been found to make bees and lobsters grow faster.

Resins

Several tree species, especially pines, contain resin, the sticky material that oozes from wounds on

the tree. Resin can be refined into rosin which is used by violinists and baseball pitchers. It also can be distilled into turpentine.

Resins and other oils found in wood are important ingredients in paint, varnish, adhesives, asphalt, lubricating oil additives, menthol, camphor, printing inks, carbon paper, fungicides, rubber and latex products, soaps, disinfectants and polishes. Synthesized essential oils are used in chewing gum, mouthwash, peppermint candy and toothpaste, menthol cigarettes, lime aftershave, soap, and shampoo.

Wood flour and melamine resins using cellulose filler are principal components of dinnerware, electrical recepticals and parts, toys, caster wheels, toilet seats, handles for cooking utensils, telePhone housings, camera cases, washing machine impellers, radio and television cabinets. and other appliance housings.

EnergY

The changing price of crude oil has caused us to look for alternative energy sources. Among these is the forest.

Many Americans, particularlY in

the Northeast, are going back to wood stoves, and one Power company in New Hampshire has converted to totally wood fired boilers for their generators. In California, a forest products manufacturer near Eureka, through the burning of wood waste, can suPPlY enough energy for itself, the adjacent small town, and still have some to sell the Pacific Gas and Electric Co.

The use of wood for energy has serious implications for the future management of our forests and the availability of many consumer goods that are by-products of wood processing. lf wood is used for energy, it will mean that less wood is there for other uses unless we increase production from all commercial forest lands, public and private.

Renewability

One thing the forest has going for it is renewability. With proper care and attention, trees can be grown again and again on the same area. The relatively long growing cycle, several years instead of several months for agricultural

(Continued on next page)

MORE PERSONALS

(Continued from page 43)

Bob Bonniksen has joined South Bay Forest Products, Orange, Ca., as a sales mgr., according to Jim Frodsham, pres.

Virgil Nesbitt, formerly with Eel River Sawmills, Inc., Fortuna, Ca., isenjoying retirement on his "mini-farm" at Scott Bar, Ca., called "Rancho Costa Lotta. "

John Balla has been promoted from trainee to salesperson at Simpson Building Supply's Cerritos, Ca., distribution center.

NEWS BRIEFS

(Continued from page l8)

Valley Lumber Co., Grants Pass, Or., was destroyed in Jan. by a fire of unknown origin . .

A nde rs o n L um be r is constructing a 40,000 sq. ft., $2.2 million building material center in West Jordan, Ut. . Pay 'N Pak, Kent, Wa., is converting ll of its auto and sports merchandise stores to home centers . .

Parsons Lumber and Hardwore Co., Boyes Hot Springs, Ca., has been sold to Jerry and Nancy Martin and Joe and Tina Orlandino Helliesen Lumber & Supply, Yakima, Wa., is celebrating its 80th year in business . .

WOOD'S GIFTS

(Continued from page 69)

crops, decreases the need for intensive fertilization and cultivation. Forest geneticists have been able to increase growth and improve the form of trees while retaining the genetic diversity which protects forests from diseases.

Because of the large number of consumer products which originate with the tree. there is no doubt that our modern lifestyle rs inexorably tied to the forest.

As we look to the forest for energy needs or for silvichemicals to substitute for petrochemicals, we may become even more tied to the forest. Fortunately, we are dealing with a renewable resource. which. if managed with skill, can provide its gifts forever.

PROPER name for this particular gathering of the Los Angeles Hardwood Lumbermen's Club is lhe Annual Achievement and Recognition Dinner. lt is more often. and more a0tly, called Gag Awards Nite. Clint Bower, the perennial chairman, did his usual excellenl job of roasting selected members, then presenling them with awards which will not, uh, be described here. Winner of the top citation, Lumberman of the Year, was Pete Peterman. Among members 0f the strictly social club present were (1) Don Reel, Craig Kincaid, Jim Summerlin. (2) George Eeckman, Charlie Bohnhoff. (3) Dennis Johnston. Milan Michie, Jack Buchanan. (4) Pete Peterman, Barry Heppner, Ken Tinkler, "Woody" Toal. (5) Dave Shepard, Rob Kincaid. (6) Mark Michie, Charlie Wall, Pete Bower. (7) Clint Bower, George Caudill.

Cost-cutting Tips

Businesses looking for cost-cutting procedures or areas in the budget that can be cut should consider the following.

First, information gathering shouldn't be cut back. On the contrary, during hard economic times, a business needs more information. Studies have shown that retailers less hurt by recession have added to their information systems on sales and inventories.

Personnel matters should be handled efficiently. Don't just lay off a certain number of employees; monitor the actual need for personnel and adjust schedules accordingly.

Third, profitability of products is more important than sales volume. Companies should study the profitability of products when setting priorities for expanding some lines and reducing others.

F:NOM HAWAII, With Loving Ca,re. . . to You, An5nrhene in tJre World, We ShipI(OA.

Elms share similar qualities

ELM TREES are found all over -rhe norrhern hemisphere with the white elm (Ulmus americana\ in the eastern half of the United States and Canada and the rock elm (Ulmus thomasi) in the eastern regions of both countries. The English, Dutch and wych elm of Europe as well as the nire from Japan also are important.

As a wood, elm has acharacteristic appearance. The growth ring figure is prominent with coarse texture and an often irregular grain. The wood is pale brown, sometimes with a reddish tint, although wych elm has a greenish cast. The white elm timber tends to resemble English elm with a straighter grain. The wide sapwood is pale, but the heartwood is the typical elm brown with a reddish tinge.

Rock elm which has no distinction between sapwood and heartwood is light brown. With a straight grain, it has a finer texture and a greater strength and density than the white elm. It averages about 49 pounds per foot in the seasoned condition as compared to 38 pounds per foot for the white elm.

White elm seasons readilv with

medium shrinkage while the rock elm is inclined to check and twist with high shrinkage. Generally, elm is not particularly strong nor stable.

All elm is classified as non-durable, subject to fungal attack. It does not take preservatives readily. However, the wood has a long life in

Story at a Glance

Elm grows in many countries unstable, lacking durability . . . tolerates water well . . widely used in cooperage industry.

waterlogged conditions. It is good for structural uses where it is permanently wet. The famous Rialto structure in Venice is said to stand on elm piles. Rock elm has been a long time favorite for dock and wharf constructions, ships' fenders, bent frames of small boats, stringer, rubbing strips and belting. Its use in boat building has declined because of its susceptibility to decay.

Rock elm is fairly hard to work by hand but is satisfactory in machining, finishing clean and smooth. It has good nailing and screwing properties and takes stain, varnish, paint and polish well. White elm works in a similar fashion except for being inclined to a woolly sawn surface. Both woods are good for steam bending.

White elm is used extensively in both the U.S. and Canada in the slack cooperage industry for staves, heading and hoops. It also is used as veneer for cheese boxes and other veneer products. Some is used for furniture, caskets and agricultural machinery. It is frequently used as a substitute for rock elm although it is not as tough or shock resistant.

distribution of redwood, douglas tir, pine and specialty products

P0RTLAl{D Wholesale Lumber Association selected Bob and Carl Kuhl, brothers with a total of 102 years in the lumber business,9l of which were spent building their own business, Carl Kuhl Lumber Co., as Lumbermen of the Year for 1982. (1) Robert Kuhl (lefl) accepts the plaques for himsell and his brother, who was unable to be present, from Dave Blasen. (2)Al Kirnak, JoAnne Meldorf (3) Paul W. Frederickson, Carman Wall, Bill

Derck, Lyn Rabun. (4) Tom Murdock, Jay Mercer. (5) Dave Repp, Boyd Canoy, Oddvar Nass, Bob Fox. (6) Ralph Hull, Jim Martin, Chet Cowan. (7) Jim Evans, Alan Johnson, Jim Hildahl, Bill Hayes. (8) Larry Kirk, John Brazier. (9) Jack Donovan, Wayne Holme, Mitch Conley, Floyd Hambelton. (10) Tim Todd, Gene Zanck, Robert Hasselblad, Judy Lambie, Ted Fullmer. (11) Paul Brooks, Harvey Hettield, Rick Schaefer. (12) John

Dimelino, Gerrv Feaver, Tom Fanis, Don Dye, Jiir Tallei. (13) Mike Acker, Darrell Pardee, N.C. Nelson, Chuck Young. (14) Craig Broady, Mike Fery. (15) Greg Thelen, Neil Worf , Paul Streight, Don Renwick, Bill Kreiner. John Pein, pres., J.V. Torgerson, v.p., and JoAnn Meldorf , sec.-treas., are off icers of the group which has held this December gathering each year since 1937.

Annual crab grab

AN UPBEAT mood prevailed among the more than 200 lumbermen at the industrv fraternity's ritual crab leed. (see pictures opposite). (1) Dan Naughton, Ron Lewman. (2) John Weaver, Jack Couch, John Kelly, Curt Wood. (3) John Mello, Rich Giacone, Ross Ingraham. (4) Eliot Wilson, Ed Paul, Dean Winters, Mike Moseby. (5) Bob Dellabalma, Gil Bryan, Dennis Bermers. (6) Ken Canepa, Paul Ward. Bill Wever.

Fo0TBALL great MacArthur Lane, (lelt) in (1) was among those congratulating Bob Bonniksen, (right), who was recognized for his industry conlributions at the Humboldt H00-H00's annual crab feed, held in the historic Eureka lnn (2) Russ Britt, Bill Scott (3) Bob Thomas, Kelly Lyon, Rich

Doss, Mike Vinum. (4) Marty 0lhiser, Roger Burch, Conrad Lowry (5) Will Riegel, John Campbell, Rich Ames (6) Stan Preble, Frank White, Mike Dode. (7) Andy Lowery, "Scotty" Scott. (8) Jay Stradley, Lynn Richardson, Bob McFarland. (9) Dean Fox, Phil Kelty, Ken Laudenschlager. (10) Jtm

Winzler, Gary Blanc, Craig Cookingham. (11) Pete Peterson, Loran August. (12) Fred Lomas, John Edgar, Bud Eastman. (13) Tom Bonner, D0n Porter, Bob Reid, Bill Jacobson (14) Dick & Owen McKannaY. (15) Gil Sissons, Jim Hunter, Bud Bristow.

Move Over Webster

A glossary of architectural window and door terms is $1.50 (additional copies 500) from Acorn Building Components, Inc., 12620 Westwood, Detroit. Mi.48223.

Revolving Doors

A door replacement systems brochure is free from Alcoa Building products, Inc., Two Allegheny Center, pittsburgh, Pa.15212.

Toilet Repairs

A four-color brochure on toilet repair valves is free from Mansfield plumbine Products, 150 First St., Perrysville] oh.48g.

Credit Regulations

Copies of the revised ..Retailer's Handbook of Federal Regulations" are available for $6 plus tax from the Florida Lumber and Building Material Dealers Association, P.O. Box 7125, Orlando. Fl. 32854.

A Screening Process

A full-color brochure for do-ityourselfers on screening is free from Phifer Wire Products, Inc., p.O. Box 1700, Tuscaloosa. Al. 35403.

A Lifting Experience

Full details on the highJifter yale Selector 3000 are free from Eaton Corp., Yale Industrial Truck Division, Dept. 200, 11000 Roosevelt Blvd., philadelphia, Pa. l9ll5.

Window Shopping

Single copies of the 32-p. ..Aluminum Window Installation Manual" are free from the Aluminum Remodeling Action Center,438 W. 37th St., New york, N.y. 10018. Additional copies are $2 each.

Powerful Literature

Color brochures on orbital-action jigsaws, hammer drills, cordless drill/ screwdrivers, grinders and rotary ham-

mers are free from Dave Kimball. Marketing Services, AEG power Tool Corp., One Winnenden Rd., Norwich, ct.06360.

Bouncing Goods

A 48-p. mechanical rubber goods catalog is from Lavelle Industries, Inc., 424 N. Wood St., Chicago, 11.60622.

It's Our Pressure

Brochures on pressure-treated lumber, a new water repellent for wood and a 3O-year guarantee on outdoor residential lumber are free from Koppers Co., Inc., Western Wood Products Div., l0l S. Kraemer Blvd., Placentia, Ca. 92670.

Co-op Advertising

FOR PROMPT SERVICE

On all New Literature stories write directly to the name and address shown in each item. Please mention that you saw it in The Merchant Magazine. Many thanks!

Non.Rez Wood Use

A Western Wood Products Assn. data sheet designed to increase use of wood products in non-residential construction is available in large quantities for $5 per 100 to full members and for $7.50 per 100 to all others. Order from Clo Mceueen at (s03) 2u-3930.

Joint Effort

A free 8-p. technical bulletin (#2223-301) on expansion joint covers for built-up roofs is from GAF Corp., Building Materials, 140 W. 5l St., New York. N.Y. 10020.

Body Heat

A leaflet (QZ 0l-83) on non-electric thermostatic heating control valves for hot water or low-pressure steam systems is free from Ammark Corp., 12-22 River Rd., Fair Lawn, N.J. 07410.

Lifting Experience

Copies of "Economics of Gas vs. Electric Ownership (of Lift Trucks)," MH-1062 and "Lift Truck Selection Guide," MH-1064, are free from the Industrial Truck Division, 218fi) S. Cicero Ave., Matteson, ll. 6W3.

A free kit explaining details ofa dealeroriented co-operative advertising program is available from Minwax Co-op Advertising Literature, P.O. Box 68874, Indianapolis, ln. &268.

A Step Up

A brochure on a do-it-yourself room divider, balcony or stair railings is free from Mansion Industries, p.O. Box 22?I, Industry, Ca. 9 17 46.

Open Door Policy

A full line of affordable doors is described and illustrated in a free 4-p. brochure from Simpson Timber Co., P.O. Box 566, Redmond, Wa. 98052.

Tools for Industry

An 84-p. illustrated catalog (#934) of industrial tools, fasteners and work accessories is free from Malco Products. Inc., Annandale. Mn. 55302.

It's a Steel

A free new full-color catalog on steel siding is from Noranda Building products Co., 7120 Krick Road, Cleveland, oh.44t46.

Vanities Fair

A new four-color sales sheet of vanity models is free from Will McClure, marketing manager, Connor Forest Industries, Inc., P.O. Box 847, Wausau, wi.54401.

This Way In

A l2-p. full color folder of door photos and sketches of ideas for using entry doors is free from Simpson Timber Co. Development Center, P.O. Box 566, Redmond, Wa.98052.

Time to Speak Up

It is important for all business people to take a stand against the unfair political influence of the union bosses.

I recently took such a stand against the union's unreasonable demands and lost a considerable amount of money. Our country can no longer put up with the constant decline in productivity and the demand for more pay for doing less. We can no longer put up with the union's blatant disrespect of law and order. The unions are not in favor ofthese laws, yet, they demand that we obey other laws which they have sponsored for the decline of our country,

Can't more Americans speak up? Write your elected officials and send copies of these letters to several local chambers of commerce, other organizations and elected officials. Indicate that you are sending copies and you will get answers.

Sam Fineman President Bel-Air Door Co. Alhambra, Ca.

Ring White Collar Crime

Dipping into the till by dishonest employees can be combated by using television surveillance and shopper services, padding cash drawers to create deliberate overages and shortages, conducting surprise audits and cash counts and sending audit letters to customers to verify refunds.

To protect your goods, security people are able to apply outside surveillance and polygraph tests and set traps using unwashable dyes, fluorescent dyes and chemical sprays.

Because public law enforcement agencies are often ill-equipped to handle white collar crime investigations, an in-house security staff is useful to curtail plundering.

Conditions Can Invite Theft

Retail researchers have found that if a store has sloppy maintenance, inadequate lighting, tall displays, multiple exits, and lacks proper sanitary facilities, it's probably a target for internal theft.

D.F.

REDWOOD & D.F. LATH

TIMBERS

From cutting a wedge to pre-fab'd crane pads or mine shafts. Angle cut, cross cut, drilling, dapping-Ve'll do them all to customer specification.

Bracrrt International

Drawer 4779, Atc ta, Ca.9552L 707-822-3648 "LOOKING AROUND"

SOARDS. TREATED LUtrlBgR T&T SOLD THROUEfl LUMBES DEALERS ONLY

Grfrril-it CallCollect:

says Paul Bunyan

Paul does not rest on his fame as the lumberman's symbol of accomplishment. New requirements and changrng conditions keep him alert to progress.

rFr nRRtl-i|tim) ul!fitdoLJr!Eu ADUERTISEIMEN]TS

RETAIL LUMBER YARD MANAGER

Management opportunities available with Major West Coast Retail Lumber Company. 80 yards serving Do-It-Yourself and contractor trades. Seeking manager with lumber/ building materials experience to handle independent profit center. Responsibilities include personnel, inventory, merchandising, credit granting, etc. Relocation may be necessary. Monthly salary plus generous unlimited bonus and excellent benefit package. Write T.W. Hamilton, 901 N.E. Glisan Street, Portland, Oregon 97232, or phone (503) 232-'7181.

COPELAND LUMBER YARDS INC.

An Equal Opportunity Employer MILL MAN knowledgeabie and experienced in running a custom milling operation in Riverside, Ca., area. Send resume to P.O. Box 2627, Pomona, Ca. 91769.

WHOLESALT] LUMBER SALES

Northern California wholesaler/distributor has opening for aggressive, knowledgeable, experienced salesperson. Send resume to: P.O. Box 20174, Sacramento, Ca. 95820 or call (91 6) 452-567 |

600 a word, min. 25 words (25 words : $15). Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line; $4. Box numbers and special borders: $4 ea. Col. inch rate: $30. Names ofadvertisers using a box number cannot be released. Address all replies to box number shown in ad in care ofThe Merchant Magazine, 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the month. PAYMENT MUST ACCOMPANY COPY.

SOUTHERN California wholesale distribution yard seeks outside sales people for established territories. Wholesale experience not required. Commission with draw and expenses. Medical insurance program. Write Box 473, c/o The Merchant Magazine.

ARE YOU MOVING AHEAD? WE ARE!

If you are looking for a challenging opportunity in industrial sales and have experience and a good following, mail your resume in confidence to Ron Lewman, North Bay Forest Products, 1050 Airport Blvd., Santa Rosa, Ca.95401.

OUTSIDE CONTRACTOR SAI,T]S

Qualified individuals wanted for Ventura, Los Angeles and Santa Barbara County (Ca.) areas. Contact Ralph Hagle or Steve Hill. Hagle Lumber Co., P.O. Box 120, Somis, Ca.,93066 (805) 987-3887.

EXPERIIINCED pallet salesman. Established territory with active accounts. Company paid expenses. Medical & dental. Ask for Carl Boesch, Hunter Woodworks. (213) 775-2544.

'HW-.ffiWS.-#

INDUSTRIAI. phone sales, outside possibilities. Excellent compensation package. Con" tact: Bruce Huewe, Ganahl [-umber Co., Corona. Ca. 91120. l7l4't737 -5142.

SALESMAN needed. Wholesale lumber experience preferred. Contact Don Stobaugh, Inland Timber Co. (213) 617-3597 or (714) 11

'72 KENWORTH truck & trailer; Detroit diesel engine, 8V; 7lN 318 hp; transmission 95-13 speed. Both have 24 ft. flat beds. All good tires. Call (213) 653-1000; after 6 (213)

846-2030. Ask for Mareherita.

stamper; MOD 350-l printer; 3 & 6 drawer cabinet; metal plates & frames. All for $1395. Coos Head Builders (503) 756-3148.

(2r3\ 594-67 t7

RARE 1929 Ford AA flat bed stake truck. Totally restored to original specifications. Needs minor electrical work. Was featured in ourad in The Merchant, October, 1981. Factory colors, black fenders, forest green body. Contact Clint or Pere (71 4) 75 l-0800 rl Mariner's Forest Products.

CUSTOM hand crafted log home. Not a kit. Wood throughout, two excellent wells, 7.5 + acres, 8 miles south of Eugene, Or. $185,000 firm. For details & photos, call Judd Webber, Bf rre Heron Products (5031 342-31M.

EXCESS WOODWORKING machinery for sale or trade. Kval automatic door machine. Kval interior nail-up machine. Bevelor, 2 Newman planers, I Mattison moulder,l Yates American 54 inch resaw, cutoff saws, radial arm saws, lumber trucks and forklifts and much more. Call Agate Sales (916) 272-3451. Ask for Randy.

Place your ad now! Call (714) 549-E393

BUSINESS OPPORTUNITY

Retail lumber and building material yard. Ventura County, Ca., including mill, grossing near one million. Partner retiring. Phone Gartrell (805) 964-77 I I

LOCAL LUMBER hauling Southern

California roller bed truck and trailers and bobtails radio dispatched. Rail car unloading at our spur in LongBeach. 3C Trucking (213) 422-M26.

TWISTED AND WEATHERED

Douglas Fir S4S and rough, 3x4 and wider and 4x4 and wider. Call Wm. Hunter. Hunter Woodworks. (213)

77 s-2s44', (2 I 3 )83 5-5671

12 INCH moulder. Call Agate Sales (916) 272-3451. Ask for Randv.

COPELAND LUMBER WISHES TO BUY Lumber Yards in the Western States. Contact Copeland Lumber Yards Inc., 901 N.E. Clisan, Portland,Or.97232, Attention John Matschiner, Real Estate Manager. (503) 232-7181 All inquiries kept confidential.

When sending in o chonge ol address please include zip code on both old and nev' addresses and either rhe old label or the inlbrmation liom it. Thanks!

WHY IS IT a rnan rvakcs up in the lrorning aftcr slccping undcr an advcrtised blankct on an advcrtised mattrcss and pulls off advcrtiscd 1-lajamas. 'Iakcs a bath in an advcrtiscd tub. shaves witlr an advcrtiscd razor, washes with an advertised soap. pu ts on advertised clothes. sits down to brcakfast of advertiscd coffec. puts on an advcrtised hat. ridcs to his officc in an advertiscd car, writes with an advertised pcncil Thcn. lrc rcl'uscs to ldverlise. saying advcrtising docsn't pay. rnd thcn, if a busincss isn't [ood cr.roush to advcrtise he aclvcitiscs it for iale.

If you bclieve in your busincss and want to build it ADVERTISE.

TB]UVE R S'

lLtstiiilll{:llOS AtaOEtES AREAi+"*-1t{.W":i-$fiit:i::r.,:t S.F. BAY AREA

OREATER BAY AREA

Nieson-Ward Foresl Prod. lNSl 779-2147 Novo Timber Products. lnc.

P.R.0.0. Wholesale Distnbulors RedwoodEmoire.lnc. ....

Rolando Lumber Co., lnc...

Simpson Buildin[Supply Co. 5rmos0n tmoer u0.

Trianole Lumber Co. weveihaeuser Co. White Brothers

ARC^I^/EUREt( /F0nTUilA AndersoniaForestProducts..... 1707) 822-1748

Bncut lnternational (707\ 822-3648 BrittLumber0o. .....1707\822-1779

Crown Rodwood Co. (707\ 725-6147

HumboldtRedwoodCo 1707) 822-4891

Louislana-PacilicoorD (70il 443-7511 PVMRedwmdco........... ... 1707\822-2002

Reid&Wriohl .. (707\822-1724

simpson Biildino supptyc0. 1707]1 822-0371

AU6UNil/GNASS VALLEY

All-@g!t Forqsl

Kopp€rsco., Inc.......

SanAntonioconstruclion............

BUIII!ING SUPPLIES

Alhambra Melal Producls

&l-Air Door Co.

8erkot Mto. Co.

BarerlvM;nulacturinoCo..

CatroliMoulding Co..:

ChaDarral Distribulors

(213) 624-1076

(213) 694-8361

Loursiana-Pacilic Coro. Mccomick & Baxter Creosolin0 Co. McKuonMouldinoCo. . ... 1.... Mellolnc. Nikkel Coro.. The

Selzer Foresl Producls

Stocklon Wholesale

Union Foresl Products

L,nion Pacilic Railroad. . Union Planino Mill

WaldronFore;slProducts

Western American Forest Products

Weslern Wood Treatino Co.

weverhaeuserCo. ..:....

SAfiTA sllSA AREA

J. H. Blevins Co., Inc. .

LeBeck Forest Products . .

Martin Foresl Industries .

North Bav Forest ftoducts

Novo Tidber Products. lm.

Nu:Foresl Products

Standard Struclures.

WindsorMill. lnc.........

Woodland Producls Co., Inc.

ur(^lrlclLPEu-A/wttLtTs

Aowood Mill & Lumber.. ..

AllHeart Lumb€r Co., Inc.

CarlerForesl Products

CoastWood PreseNino, Inc. Forest ftod. TransDorlation

LittleLakelndustries

Redwood Coasl Lumber Co.

TimbgrRealizalion

W€ED Siskivou Forest ftoducts

wtLLlAits San Antonio Pole Const. Co.

oRAXOtr R|YER3!DE I tAlI BERXARDIXO COUXTIES

-$-qli*Lr.+A{*4r-t-qnE*i':iT',1!lfii+ SOUTI{ERI{

iltllll:ji:f::ll:,J::r.:rii:1..::i: PAGI wasHtltoTox

B€l Ar Door/Alpine veneers, Inc. (800) 547-6755

Col6 & Associatss. John T.

Dant&Russell, Inc. (800) 547-1943

Dataline Corp.

FriesenLumbsrCo. {503) 397-1700

FullmerLumberCo.

Furman Lumber, Inc.

Georgia.PacilicCorp.

HamplonLumberSalesC0.

LewisCo., Inc.. PalmerG.

Louisiana.Pacilic Corp

Louisiana-Pacilic Corp. (Beaverlon)

Lumber Products

Mcoormick & Baxler Crsosoling Co.

NiedermeyerMartinCo..... (800) 547-6952

PenbenhyLumberCo.

Permaposl Products Co

Publishers Focst Products (800) 547-6633

SiskiyouForestProducls

Union PacilE tuilroad.

Western International Foresl Products... (800) 547-5500

Weverhaeuser Cn. RIO,DtE

Lumber Co.

YA(INA

PalmerG.

LewisCo., Inc., Pa|merG.

ALUII{Y

Willamette Industries, Inc.

8Eil0

Union Pacific Railroad c00s 8AY

oREOOI{

Conrad Wood Preseryino Co.

CmsHeadLurnber&Pliwood

c0nYAtLtS

Sonninglon Lumber Co.

Mary's River Lumber Co. . (503) 752-021 8

€UGEIIE/SPRITOFIETO

8el Air Door/AlDine Veneers, Inc.

Eohemia, Inc. (800) 547-6065

FremontForoslProducts

Georgia-Pacitic Corp.

Hirt&Wood Lumb€rC0..... (800) 547-8927

LewisCo..lnc.,PalmerG..

. (Az.) (800) 352-9169

Soulh Bav Foresl Producls Specialty'ForeslProducts.....

Spellman Hardwoods Virginia Hardwmd Co.

Western American Foresl Products Weyerhaeuser Co.

I{EYADA

IAS VEGAS Peterman Lumber, Inc........

IE1r0 HigginsLumborCo..J.€.. LewisCo.. Inc.. Pa|merG. .......... union Pacilic Railroad.

WINA fDODGE

been active in the business and was a founder.

Mrs. Allison is survived by her widower, Robert, and two sons.

Frank W. Kirk, lumber sales manager at Potlatch Corp., Spokane, Wa., died of a heart attack in that city on January 18. He was 59.

A native of Bundy, Mt., he had been employed by Potlatch since 1941, with the exception of four years in the Army Air Corps during World War II.

He is survived by his widow, Elaine M., one daughter, two grandchildren, five sisters and two brothers.

Joyce Allison, a partner in Kings River Wholesale Lumber Co., Reedley, Ca., died on Jan. 19 of cancer. She was 39.

A native of Madera. Ca.. she had

J. Bruce Fulton, immediate past president and chairman of the American Plywood Association, died of a heart attack on Feb. 2, 1983, in Portland, Or.

Retired in 1982 as vice president, Northwest wood products, Crown Zellerbach, Portland, he had spent 30 years in the industry. He also served as executive vice president of the Vancouver Plywood Co. and with Evans Products Co. and Simpson Timber Co. Responsible for the founding of Vancouver Plywood of Louisiana plants and sawmills, Mr. Fulton was a former member of the National Forest Products Association board of directors and executive committee.

He is survived by his widow, Mavis. and four sons.

America's new personal driving machine seats six and features lront-wheel drive, a refined suspension, rack-and-pinion steer' ing, a 2.2 liter overhead cam engine and more to make it

driver's car.

tY, LeL. u LeL^l r{ t ilD