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IT'S A NATURAL FOR US! REDWOOD

The Merchant Magazine through question and answer periods and round table discussions following the seminars.

More than 1.200 exhibits featuring tens of thousands of products,' saies/display/merchandising aids, and advertising/promotion ideas geared to help retailers generate more business from the do-it-yourself market reportedly will make this the largest show in its 6 year history.

Exhibit hours are: l0 a.m. to 5 p.m., Sunday, Monday and TuesdaY, March 22, 23, 24, md l0 a'm. to 5 p.m. Wednesday, March 25. Admission for exhibits and seminars is free of charge for those who have pre-registered through the show office prior to Ferbruary 2O; and $5 at the show.

Senator Rudy Boschwitz, (R-Mn.), former president of Plywood Minnesota, will deliver a special address Sunday, March 22 at 4:3O p.m. in the Chicaso Room.

The" openins seneral session will feature iresen-taiions of the 1980 Home Center of the Year Awards, and the keynote address delivered by J. Peter Grace, pres. and c.e.o. of W.R. Grace & Co., New York.

The Fourth Annual International Home Center Marketing Conference on Saturday, March 2l will be sPecificallv aimed at retailers, manufacturers, and wholesalers. It witl feature presentations from representatives and trade experts on do-it-yourself retailing and distribution in England, Japan and Austrial

lndustry Museum Dedication

April l l, will mark the dedication of the Hoo-Hoo International Museum in Gurdon, Ar., according to Jimmy Jones, the grouP chairman, who is spearheading the event. A retailer, his companY is Foster Lumber Yard, Vallejo, Ca.

The Governor of Arkansas has been invited to participate. Trees from each of the states of Australia are being sent to be Planted as Part of the ceremony. Flag Poles have been erected to fly banners from the United

Australia, New Zealand, Singapore and Canada as well as the State of Arkansas flag and the Hoo-Hoo flag. The grouP has chapters in all five countries.

Plans are for the office of HooHoo International to be moved from Boston to Gurdon in the next year. The museum,which is located at the birthplace of the Hoo'Hoo organization, has been widely supportd by members of the fraternal order of lumbermen.

Ad Seminar Helps Retailer

Never underestimate the power of advertisingl In response to a circular announcing a full day of advertising and promotion basics, ideas and samples, capped by a hands-on layout session, 40 students showed up from all points of Washington State.

Held in Seattle, the seminar featured a number of experts gathered by the Palmer G. Lewis Co. AII phases of advertising for building material dealers were covered.

A work shop session included organizing the ad, logos and formats, the ABC of headlines, copy that closes the sale, and layout and copy check list. An exercise in writins headlines and a test in layout of new-spaper display ads challenged the students.

This is the second seminar sponsored by PGL to increase dealer awareness and skills in promoting business for their retail stores.

Also on the agenda were proper use and consideration of co-operative advertising, media selection. budgeting of advlrtising funds, tabloid iromotions and product application demonstration.

Charles D. Lauber, Palmer G. Lewis Co. v.p. of public relations, coordinated the seminar. Richard D. Lundgren, PGL pres., gave an official