PALOO RUSTIO REDWOOD Bevel Siding

Handsome Saw Texture/Thick Butt Pattern / Air Seasoned

Here's Pacific Lumber's new exceptionally thick-butted bevel siding with the advantageous combination of redwood's natural rustic beauty and redwood's superior performance characteristics.

Redwood has been a glamorous and superior siding for years. This new product further ac- cents the glamour with its exceptionally thick butt and the resulting distinctive shadow linesmakes the siding walls look additionally strong with a deeper third dimension.

Product of

Specific Advantages Of Palco Rustic Redwood Bevel Siding

ls air seasoned:

Air seasoning effects are: lumber seasoned in the rough allows seasoning defects to be removed when surfaced; more dimensionally stable than unseasoned; helps sustain the beauty of redwood's natural color; the reduced weight provides easy handling and significantly reduces shipping costs.

Has redwood's inherent characteristics:

1. Unique natural beauty with attractive grain and knots. Sapwood and heartwood together produce a pleasing color contrast.

2. Dimensional stability with minimum warping, cupping, or checking.

3. Superior finish-holding of stains and paints. Also it can be left with no finish.

4. Decay and insect resistance of redwooci heartwood make it very durable.

5. Resistance to damaging weathering effects.

6. Excellent insulator-l" redwood has the same thermal insulation as 5.8" thickness of brick, 9" concrete block, 13.7" concrete, 1.706.0" aluminum.

7. Has a low flame spread rating, meaning more resistance to flame spreading than most any other species.

Has top quality saw-textured surface: Not just roughed up, the surface will hold stains and paints up to twice as long as many smooth surfaces.

Has exceptional thickness: Manufactured with a hefty butt thickness ol 13lsz". Knots remain in place better than in thinner sidings.

APPLICATION INSTRUCTIONS:

For sheathing use fiberboard, plywood, or lumber, etc. Do not use rigid foam plastic sheathing-it can cause misperformance on lumber siding.

Use only corrosion-resistant nails to avoid staining of the wood: top quality hot-dipped or hot-tumbled galvanized, or stainless steel nails. Nails must penetrate 11/2" inlo studs or 1Vz" combination of wood sheathing and studs.

Product name: Palco Rustic Redwood Bevel Siding

Sizes: 131s2" x10" or 12"-6'l2O' random length. Net sizes: s/ro" tip thickness, 13/sz" butt thickness, 97s" width of 10" nominal,llVB' of 12" nominal.

Grade: A combination of Select and Construction Common, air seasoned.

Units: A unit contains 1.750 FBM. Units are pretallied, are available with protective wrapping.

Information This siding is available in straight or mixed for Dis- truck and railcar shipments. Mixed ship- tributors: ments can include items from a wide range of redwood lumber including uppers, Douglas fir uppers and plywood.

PALCO RUSTIC REDWOOD is also available in vertical siding panefing patterns, in 1" x 4u-12" S1S2E, in 2" x 4"-12" S4S, and 4" x 4" S4S. Other patterns available on special order.

FIN ISH ING RECOMMENDATIONS:

Palco's Rustic Redwood can be finished with a variety of appearances.

1. Stains: Oil-base semi-transparent stains, very popular, provide a color but don't hide the grain, knots, or texture. (As shown in above photograph.) Oil-base opaque stains will usually obscure the grain and knots but not the texture.

2. No finish, or Water Repellents: With no finish, the surface will first darken and then in time become driftwood gray. A nonpigmented water-repellent coating will minimize the darkening and make the surface become a buckskin tan. lf reapplied, water repellent can keep the buckskin color; if not, driftwood gray will be reached.

3. Paints: Top coat can be either latex or oil base and must be applied over a compatible prime coat. Primer must be an oil or alkyd-resin base, or a stain-resistant latex base.

4. Do not use shake and shingle paints, low lustre alkyd paints, or varnishes.

Redwood Promotions

(Continued from previous page) local home improvement and do-ityourself magazines provide an excellent new medium for advertising. Color ads placed in these periodicals will be sure to stimulate ideas for the spring garden grades season.

Radio advertising can also be used effectively. Buy time during the commute hours to reach as many homeowners as possible and choose a station with a format which will be likely to reach homeowners instead of a younger audience. There are two basic types of radio ads and either can be used to your advantage:(l) pre-recorded radio spots offered by suppliers with dealer identification at the end, and (2)informal ad lib commercials done live on the air by local disc jockeys. You can use your radio ads to refer to newspapers "for more details."

HOW-TO CLTN|CS

Building Your Own Business

o Make your redwood clinics an event-if your sales people are enthusiastic, your customers will be enthusiastic.

o Establish the end use-redwood decks, fences or furniture. Don't be afraid to give your customers ideas.

o Use aids like the Redwood Design-A-Deck Plan Kit as the focus of your clinic.

o Create confidence in the customer's ability to do for themselves and you will have a return customer.

a Educate your audience. Describe redwood's excellence as a building material: beauty, workability, stability and decay resistance.

There is no question about it, clinics draw attention and boost sales. Deck building clinics based on the California Redwood Association's Design-A-Deck Plans Kit have been held throughout the country. In some cases they have doubled redwood sales. Planning and advertising are vital to the success of a clinic.

To prepare, advertise to your consumers well in advance and train sales people to answer questions and recommend the appropriate grades of redwood lumber. Using a local professional deck contractor adds oedibility to the clinic and provides valuable, public contact for the contractor.

Homeshows

o Redwood's natural beauty sells itself-a tasteful display helps.

o Use California Redwood Association's literature as idea starting material.

a Team up with others interested in promoting redwood-then take all t}le outside help you can get.

o Select a homeshow with a good track record.

join forces with a dealer of compatible products. For example, you could build a deck display around someone else's hot tub.

It is important to choose a well established homeshow and stock plenty of literature for handouts. Homeshows are generally annual events and the odds are you will want to return after you have done it once. You'll find it easier the second time around.

SEMINARS- HOLDING CLASS

o Redwood seminars can educate dealers, specifiers, builders or sales people.

o If appropriate, offer special prices and deals during your seminar.

o Your seminar establishes the service side of your company-use the opportunity to know your customers on a personal basis.

O A seminar invites the most select audience of all, because you invite them all yourself.

If you are planning to hold a redwood seminar, you must have something to offer your audience. Presumably, an audience of dealers, specifiers, builders or sales people will already know something about redwood. Determine what they know, then decide what you want them to know.

For a wholesaler, suninars help them establish a reputation for service among their customers. Some distributors rent hotel space, provide dinners and offer special prices during their seminars.

Homeshows attract a select audience, already interested in home improvement or home building. They are ready to be sold on redwood. All you have to do is catch their eye and answer their questions. By working with other redwood dealers in a regional homeshow you will have more ideas, more help and more clout at the show. You can get some outside support materials from your redwood suppliers or from the California Redwood Association. It is also possible to

Retailer seminars will have a different audience, their sales people, or perhaps local contractors. With seminars you can create redwood deck specialists among your sales staff. You can use the time to discuss topics such as the grades and uses of redwood, the properties of redwood compared with treated woods, using literature and other sales aids to help customers, safety in deck construction.

No matter who is in your audience, a seminar is one of the best methods of product education. When people (Please tuln to page 79)