Merchant Magazine - March 1977

3O-htlur deliucry,

ff you're on the West Coast, chances are we can put garden grade redwood in your yard within a day and a half. As much of it as you want. In practically any grade or size. Because at Louisiana-Pacific we have a fleet of trucks right in the heart of redwood country. Right at the center of our manufacturing operations. And no one in the world can bring you more volume or greater selection than L-P We'lt bring you boards, from 1 x 4's to 1 x'12's. We'll bring you dimension lumber, anything from 2 x 3'sto2 x 12's.We'll bring 4 x4's, 4 x 6's, 6 x 6's, even timbers. And we will bring it to you rough sawn or surfaced four sides. So if you want garden grade redwood, and want it quick, call {213) 945-3684 in Whittier, or (4151 638-2322 in Oaktand, or (707) 443-7511 in Sarnoa, or (7O7) 462-4791in Ukiah, California. Then see for yourself how we turn the common into someth ng extraordinary.

ffi,ffi,Im

Virginia Hardwood Company

In our area we are proud to be . .

The oaly hardwood flooring distributor who sells wholesale only. The aaly hardwood flooring distributor who sells hardwood flooring only. The sab hardwood flooring distributor with a fleet of delivery trucks. The hardwood flooring distributor with the largest inventory in the U.S. The hardwood flooring distributor with a staff of hardwood flooring specialistsboth in the field and in the office. The hardwood flooring distributor for the finest and most widely known m anufacturers featuring :

The full service distributor of genuine hardwood flooring serving Southern California, Southern Nevadao Arizona & Hawaii

REDWOOD

A SIMPLE IDEA THAT REALLY SELLS

DESIGN-A-DECK EXHIBITED AT

The Merchant Magazine

Publisher Emeritus A. D. Bell. Jr.

Editor-Publisher DavidCutler

Contributing Editor Dwight Curran

Contributing Editor Gage McKinney

Contributing Editor Al Kerper

Advertising Production Mgr, Ms. D. Hamil

Art Director Martha Emery

Staff Artist Dave Norburg

Circulation Marsha Kelley

The Merch:rnt Masazine is nublished monthly at 4500 tampus br., suite 476. Newport Beach. C4.92660. Phone r7l4t 549-8393 or {714) 549-8394 b1

The Merchant Magazine. lnc. Secondclass postage rates paid at Newport Beach. Ca..-and addiiional ofices.'Adrcrtising ratcs upon request.

ADVERTTSING OFFICES

NORTHERN CALIFORNIA & fACIFIC NORTHWEST 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660. Phone (714) 5498393.

SOUTHERN CALIFORNIA

Carl Vann, 1385 Westwood Blvd., Los Angeles, Ca. 90024. Phone (213) 477-1597 or (714) 549-8393.

SUBSCRIPTIONS

Change of AddressSend subscription ordcrs irnd rrddress chunges to Cireulation t)ent.. The Meichunt Mus:rzine..1500 Cumnus Dr., suite ,176i Neu nort Beacii. Ca. 92660. lnclude address Irbcl irom recent issue il'possible, plus new address and zip code.

Subscription RatesU.S.. Canada, Mcrico and Lutin America: $5-one lear: $8-two lears: $ll-three years. Ovcrseus: $7-one terr: Sl l-two years. Singlc copies S1.00. Back copies-$1.50 uhcn available.

The Merchant Maqazine serves the nrcnrbers oi the: Aiizona Lumber & Buildcrs Supnlv Assn., Phoenix: Lumbcr Merchlhtls Assn. of Northern Calilbrnia. Los Altos: Montana Building Material Dealers Assn., Helena: Mo-untain States Lumber Dealers Assn.. Salt Lake Citv and Denver: Lumber Assn. of Siruthern California, Los Angeles: Western Building Material AssnL Olvmoia. Wa.

THE MERCHANT MAGAZINE

i.s an independcnt nuqo:ine lor the relail, rholesale orut di.strihttiott levl.s o/ the lunhcr anrl hihling nuttrialr uul h,nne intprovenrcnt indtr.ttry in the l3 Welern .\tole.\. (ilt(cnlruling on ilprchendi.sins, ilnnogeDrcnt ond ocurralc, litttual net.s ft'plrt ing and interprdot itn.

Thunderbird Steel P.O. Box 25647

Albuquerque, N.M. 87 125 (s0s) 34s-7866

Cade Pioneer Company P.O. Box 1268 Richardson, Texas 75080 (214) 231-4621

Cade Pioneer Company 13246 Murphy Road Stafford, Iexas77477 (713) 499-2s31

Hang In There, Baby!

ED ang INDEED are the people who are not ltl i*pr.rr.d with redwood, whether they view it as a mighty tree in a cathedral-like grove, or as a manufactured product that boasts remarkable properties. Equally impressive are those marvelously concentric growth rings that are barred when an old tree is harvested. They graphically relate the tree's life, often over hundreds of years, and experts can decipher an amazingly complete history of the weather conditions throueh which the tree has grown.

The expert eye quickly discerns that drought conditions such as we are now suffering through in the West are nothing new. Indeed, they are the punctuation to those other periods when abnormal rainfall causes problems of another sort. As the old saying goes, ifit isn't one thing it's another.

The scarcity of water in the West is very serious, but critical as the situation is, some among us are already over-reacting. The noises they make indicate they never expect to see rain again. Yet the growth rings on the old redwoods are certain proof that every drought ends.

The potential problems, already actual in some places, include areas closed to logging, production curtailments due to a lack of logs, shutbacks in hydroelectric power, forest fires in unusually dry forests, and cancelled building permits as communities doubt their ability to provide water for additional residents. The list of problems could also include a railcar shortage as rolling stock caught in the record snows of the East is unavailable to transport Western wood products to their usual destinations. The problems go on and on.

But their root cause in this instance is the weather, and that is going to change, of that we can be certain. A drought is trouble, but it's not the end of the world.

Without downplaying the seriousness of the situation, a word or two against over-reacting is in order. Now is not the time to shut down, curtail mindlessly or be unduly pessimistic. Now is the time to cope, waste not what we have, and to poise ourselves so that when our lands are again blessed with water that we can get back quickly to the business of supplying the shelter needs of America.

Redwood clears get big promotional push

OR THE first tirne in two years, the California Redwood Association is promoting clear redwood lumber grades to the consumer market. Full color ads appearing in national consumer magazines, including House Beautiful and House & Garden, are emphasizing clear and clear all heart grades of redwood lumber for distinctive paneling, siding, trim and fascia for custom hontes.

Nationwide CRA newspaper and magazine publicity promoting a new CRA brochure, Ponel A Room llith Redwood Lumber, is geared to home remodeling, a S32 billion market in 1977 . Articles appearing in Popular Mechanics, House Beautiful and other major consurner magazines and newspapers show do-it-yourselfers how to design and install redwood lunrber wall paneling to add insulation, beauty and value to their homes.

Story at a Glance

A major promotion is pushing clear redwood lumber grades to the consumer market.

new CRA sales literature stresses redwood's features as paneling, siding and lumber.

Through other publications, CRA advertising and publicity are also reaching architects, builders, remodeling contractors, designers and engineers. Redwood lumber dealers should stock clear architectural grades to meet 1977's rising demand and sales potential.

Redwood's strongest market, custom housing, amounted to 30% of 1975's'total housing starts and is growing with general homebuilding this year.

Redwood lumber paneling and siding are in demand for all rooms of a house, to complement plants, antiques and art objects currently popular ir.r home furnishings. Custom redwood applications also reflect a new trend towards artistic selfexpression in house design with natural, energy-saving materials.

CRA consumer publicity points out that kiln-dried clear and clear all heart redwood lumber grades, more shrink- and warp-proof than other wood species, provide the finest wall paneling and siding available. Redwood heartwood, with unique decayand insect-resistance, requires no finishes for years of outstanding low-maintenance perfonnance indoors and out.

The CRA does urge that redwood lumber dealers reconrmend and sell flat polyurethane coatings for best performance in humid kitchens and bathrooms. Clear water repellent and noncorrosive hot-dipped galvanized, stainless steel or aluminunr nails are recomntended for exterior redwood lumber uses.

For single- and multi-unit builder developments, CRA publicity is emphasizing redwood paneling and siding as excellent sales assets with practical and esthetic appeal. New housing with unfinished rooms, attics, basements and expandable floorplans will continue to boost demand for redwood in room additions and remodelins.

Low flamespread ratings of redwood lumber makes it practical and economical for institutional as well as home building. Without requiring expensive flame retardant treatment, redwood lumber paneling can appear naturally in public rooms, hospitals, and housing for the elderly, among other special use structures.

Architectural redwood grades are also being used in new low-rise contmercial building and remodeled offices, apartments, and entertainment centers, as well as resort-recreation facilities and vacation homes.

With close to half of today's households consisting of only one or two people, enriching small living spaces means new sales potential for redwood short clears. New CRA doit-yourself brochures for rugged redwood plant holders and other projects are being publicized in national newspaper and magazine articles to help stimulate consumer demand for short clears.

There's a redwood pattern and grade for every application-all especially suited for today's lifestyles. Dealers should take advantage of the wide variety of redwood grades and sizes and the wide range of redwood promotion for bigger sales in '77

Through their redwood suppliers, dealers should order CRA idea booklets and construction tipsheets, including Ponel A Room With Redwood Lumber and the newest on short clears, Redwood Projects for Plants, for customer give-aways. For a free sample kit of sales aids and a promotion aids price list, write to the California Redwood Association, Dept. CSC, 617 Montgomery St., San Francisco, Ca.94111.

Palco Garden Redwood to best advantage

Following afewsimple recommendationswill help the usergetthe best performance from garden redwood and at the most economical cost.

Crades to buy and where to use Palco garden redwood is made in two graoes :

1. Construction Heart consists of all heartwood (the cinnamon color wood) and may contain knots up to approximately one-half the width of the piece and some manufacturing imperfections if they do not cause waste.

2. Construction Common is similar to Construction Heart except that sapwood (the cream colored wood) is included.

Construction Heart is ideal for all types of garden structures. And, because Construction Heart is resistant to decay and insect attack, it should be used for those pieces which are in contact with the soil.

Construction Common is also ideal for all types of garden structures and can be used to particular advantage by utilizing the interesting color contrast of heartwood and sapwood. Construction Common should not be used for those pieces which are in contact with the soil.

Nails and fastenings

Use only top quality hordipped galvanized, stainless steel, or aluminum alloy nails and fastenings. Nails and fastenings of plain iron, cement coated, or galvanized by other than hot-dip process will corrode and stain the wood with hard-to-remove streaks. The slight additional cost of non-corrosive fastening is justified by superior performance.

Fin ishes

Palco Carden Redwood can be used to provide maintenance-free performance by leaving it unfinished. Or, if a finish is desired, the durability, weatherability, and excellent finishability of redwood provides for minimum marnlenance.

Unfinished: With no finish, redwood exposed to the weather will eventually reach a driftwood gray color. The surfaces may darken early in the aging process as dark-colored water-soluble chemicals in the wood come to the surface. These will wash away, leaving the driftwood gray surface to last the lifetime of the structure.

Bleaching: The weathering to a driftwod gray may be accelerated by applying a commercial bleach. One application is usually suff icient.

Water-repellentapplication: A water repellent application will eliminate the dark stages that unf inished redwood exteriors sometimes go through and will let the surface gradually weather to a buckskin tan. This color can be maintained by applying additional coats of water repellent when needed. with no additional treatment, the redwood will eventually weather to a beautiful tannish-gray color. Water repellents are inexpensive and easy to apply.

Stains: Redwood can be stained to achieve any color desired. Latex stains are particularly suited for garden redwood, are very durable and can be used on surfaces that are damo. Oil-base stains should be used in accordance with the manufacturer's directions, which usually will specify that the surface be dry.

Caution : Do not use varnish or clear film forming finishes. Do not use the so-called "shake and shingle" stains or paints.

Available Sizes:

ln Construction

Heart : '1 "x 6" through 12" 2"x4" Ihrcugh12" 4"x4" and4"x6" b xt,

ln Construction

Common : 1"x6" and 1"x8" 2"x4" rhrough12" 4"x4" and4"x6"

Actual dimensions:

THICKNESSES: Rough Surfaced ( nominal)

Build with Palco Garden Redwood, enjoy its beauty, be comfortable with its durability, and relax with its lack of maintenance.

A simple idea...that sells redwood

f, | ODULAR redwood planters . . IUI a simple idea, simply designed, easily built, but an idea that enhances the environment indoors and outdoors. The versatile multi-tiered planters permit a variety of arrangements, suitable for patio or deck, or for any room in the house.

The planters are light in werght, easy to move outside during spring and summer months to take advantase of the natural sunlight and then to 6e returned inside when the weather turns cold. The design was planned for potted plants, providing ease in transportation and permitting a quick rotation of plants for variety and a change of decor.

The base planter is built with four legs since it partially supports the weight of all others. Each succeeding planter has three legs, with one corner resting on the planter below, permitting each to be turned at different angles to accommodate spaces and plant arrangements. Planters may be built in a series of 3,4,5 or 6, based on a modular progression stemming from the fourJegged bottom unit.

Redwood 2x2s were used in the construction of the planters shown in the accompanying photos. About 54' of lumber was required for the three-tiered model. The planters may vary in size, according to individual plans.

Those shown are 2'x2'x7Yz" and 10Y2" . A square bottom, 7%", fits inside each planter to hold the potted plants. A molding strip around the inside edge forms a ledge to hold the bottom piece. The 2x2s forming the sides of the boxes are edge glued together with a Resorcinol waterproof glue permitting the planters to be used outside as well as inside. The top edge is finished with 1x3 redwood.

A semitransparent stain was applied to the planters to accent the grain and texture of the redwood and to hold its fresh milled color. The choice of redwood with its great beauty and the

Story at a Glance

Modular redwood planters are a natural for the nursery, d-i-y trade moveable f rom inside to outside they require about 54' of redwood for the three-tiered model shown.

built-in resistance of its heartwood to rot, decay and insects make it the right selection for these handsome, versatile planters.

Information on redwood for amenities, such as the planters, is available through Simpson Timber Co. redwood dealers in your area, or by contacting the company at 900 Fourth Ave., Seattle, Wa.98164.

REDW00 D Design-a-Deck exhibit at the Denver, Colorado Home & Garden Show launched major CRA publicity and advertising campaigns this Spring for garden grades of redwood. Copyrighted Design-a-Deck package was also displayed, including graph paper and unique punch-out patterns of deck shapes for designing a deck to fit any house and yard, plans sheets with materials lists, and a construction manual. Display included cut-away section (lower right) showing deck understructure. Redwood lumber and building supply dealers should stock garden grades and Design-a-Deck kits for major selling this Spring.

Desigll-?-Deck

REDWOOD Design-a-Deck exhibit at the Denver, Colorado Hornc & Garden Show last ntonth launched a ntajor Calilbrnia Rcdwood Association Spring pronrotion campaign for redwood garden gradcs.

Design-a-Deck cxhibits in tliis and otlrer shows will tie in with nationwide advertising and publicity prornoting Design-a-Deck a copyrighted d-i-y plans kit fbr honrc intprovcrnort and outdoor living.

Thc Dcsign-a-Deck cxhibit was displaycd at thc De nvcr Corrvcntion Centcr wlrerc the Honre & Gurden Show drew about 80.000 visitors Feb. 4- 13. Thc exlribit, a two-level redwood deck witlr stairs. a butcherblock bench and dccorativc railings, wls built in a lurnbcryard owned by Econorny Lumber & liardwarc in Denver.

On hand to supervise construction was Richard K. OGrady, deck designer wlro de.vekrped thc kit originally. Redwood lurnber was donated by W.O.O.D. Inc.. the local retail luntber dcalers' association.

With participation in the show, the CRA has chosen Denver as an "er.nphasis" nrarket. CRA serninars on February 9 and March 3l for Denver area redwood wholesale and retail managenrent. yardnren and counternren will tie in with special Designa-Deck ads in April lbr both tlre city's daily newspapers and the Colorado

editions of Bettar llomes & Garrlens and Srolse/ rnasazincs.

At the sanle tinre, full-page, fullcolor consunler rnagazine ads and nragazine and newspaper publicity on Dcsign-a-Deck are planned to reach over l0 ntillion consunrers nationwide during March, April and May. Other Redwood Design-a-Deck exhibits will be displayed at scveral tradc shows around the country, including thc Honre Center Show in New Orlcans this nlontll. lrrd u Irorne i:nprtlvcnrent show in Phoenix during May.

CRA pronrotion and exhibits show how thc copyrighted Design-a-Deck kit is the first do-it-yourself package witlr all the planning rnatcrials necdcd to design a rcdwood deck for any liouse and yard, buy all building niaterials, including reconrrnendcd redwood garden grades, and build all deck parts. Redwood lunrber and building supply

Story at a Glance

Major redwood promotion by CRA kicks off at Denver show... Redwood Design-aDeck package is already receiving raves and is slated for wide promotion emphasis in the West this Spring.

dealers can display the kit itsclf. and also build redwood decks.

Design-a-Deck nraterials lists recommend construction heart grade rcdwood fbr dcck posts, stringers and all parts in ground contact, and construction conrnron and nrerchantable grades lbr decking, bcnches, and railings above ground. Also recommendcd are noncorrosive hot-dipped galvanized, stainlcss stcel or alunrinum nails, and application of clear water repellent fbr rttaxinrunr pcrlorrnance ou tdoors.

The kit cclntains unique punch-out patterns of sinrple. basic deck squarcs and rectangles that can be arrangcd on special graph paper to design a deck of any shape, size or style. A 20-p. construction manual, conrplete witlt a glossary of building terms, gives stepby-step instructions for building all parts, and also stairs in both cleated laminated and plank patterns, a butcherblock bcnch and decorative raillngs.

Sorne rcdwood wholesalers and dealers have their own plans for special Dcsign-a-Deck promotion this Spring. Capital Lurnber Co., Phoenix, will ltold a total of five breakfast nreetings for local redwood dealers, (Please turn to page 26)

Redwood: Rocky Mountain Favorite

El UILDERS and architects who lJ have used redwood for commercial, residential and institutional construction, are knowledgeable about the grades offered in this beautiful wood species.

More and more these same specifiers and users are turning to clear redwood for both interior and exteior application.

It offers all the beauty of the more expensive clear all heart and even more, perhaps, because of the contrasting clear heartwood and creamy sapwood that makes up this grade. The aesthetically appealing appearance of clear redwood is a design tool in itself, wherever used.

This is well demonstrated in the accompanying photos. The clubhouse in the Maple Hills Condominium complex, Bountiful, Ut., features clear redwood in the walls and ceiling. The Packard residence in Colorado has clear redwood on both exterior and interior.

Over and above the beauty and qualities of redwood is the lower cost of clear redwood as compared to clear all heart. It averages about $50 per

Story at a Glance

Clear redwood gets increasing use for both interior and exterior applications beyond its beauty is the average savings of approx. $50 MBF less than clear all heart.

thousand board feet less in cost, representing the best value available in kilndried, knot-free redwood.

Several patterns add to the design capabilities with the added advantage that clear redwood is beautiful whether used diagonally, vertically or horizontally. The additional qualities of fire resistance and insulation values are added to the choice of smooth or rough sawn textures.

Best of all, clear redwood grades are immediately available through Simpson Timber Co. dealers and distributors, according to company spokespersons.

C0t0BAD0 residence features clear redwood in both exterior and interi0r application. The contrast of the wood is evident in this vertical application.

UTAH condo's clear redwood, with contrasting creamy sapwood and heartwood, adds warmth to the clubhouse in the Maple Hills deluxe condominium development in Bountiful, Ut., built by Golden Construction Co.

Redwood management

f)nclnlc Lumber's wise resource f management is one of the Principal reasons the companY has become such a flexible manufacturer and the supplier of such a wide range of redwood products.

Since 1869 they have been producing redwood products from old growth redwood stands. And they intend to do so for many more years.

Timberlands now contain young growth redwood and fir in considerable volume, and much is reaching merchantable size, principally in the 60-80 year old class. Logs from these stands, logs from thinning of young growth and smaller logs from old

growth stands are now being converted into lumber in their small log sawmill at Fortuna. Ca.

ln 1972 Pacific opened its Fortuna sawmill and introduced a whole new facet of redwood marketing for the company, one of the largest single private resource owners in the redwood industry. Palco has long been known for its superior quality redwood finish and siding items and, more recently, for its top quality sawtextured redwood and fir plywood sidings.

The Fortuna operation has brought a wider range of the garden grades into the marketplace bearing the Palco brand name.

Outside observers had wondered about the building of a new sawmill in an industry with limited timber growing acres available, an industry that faces additional environmentalist pressures from extremist preservationist groups who would lock up all of the redwood forests for single purpose wilderness and eliminate all forest management and balanced harvesting practices.

The company owns vast areas of timberland which. under its sustained yield forest management, will continue to supply the fine grained old growth for decades while at the same time producing release growth and healthy, vigorous young growth which is ready for harvesting now and will continue to be in the decades ahead.

The Fortuna operation is built to handle logs that are no larger than 43" in diameter. Certainly that represents a log size substantially greater than the log size of second growth forests in most other species and indicates the obvious fact that redwood is an extremely fast growing species. Its redwood forests grow tremendous volumes of wood fiber under the proper growing conditions maintained by company foresters.

Story at a Glance

A producer of redwood Products since 1869, Palco continues to stress resource management as a prime way of assuring a continuing flow of products to market.

In order to most effectively utilize its Scotia sawmill operations where the big old growth logs are coming in, Palco found the need to build a sawmill specifically geared to the smaller release growth and young growth timber which is becoming vital to its total oroduct mix. -

The young growth and release growth timber produce excellent grades for garden and outdoor living applications. Their construction heart and construction common are highly suited to the deck and fence market so important throughout the United States.

The Fortuna mill makes basically 2x4 through 2xl2 and 4x4 and 4x6 construction heart & better and construction common & better. They also make rough timbers on special order.

Stock is unitized for truck. box car or flat car shipment. They add the advantage of shipping these common grades for outdoor living out of Fortuna and toploading the fine quality clear grades from Scotia so important for siding and finish applications.

Thus, with its resource management, plus flexible redwood Production, the firm is geared to serving all markets.

F0BTUNA'S headrig (top) and computer-con-trolled quad saw (below) are operated in an extremely efficient combination for maximum quality as well as volume. All logs are debarked. Smaller logs are

faced at the headrig and go to the quad saw. Larger logs are sawn in the usual manner with thin cuts sent to the edger and cants to the ouad saw.

Redwood lumbet lrom Simpson...

Simpson redwood lumber is the naturally perfect building material. So don't be surprised when your customers keep asking for more in 1977. Architects and builders have discovered redwood's natural beauty and design latitude. And do-it-yourselfers have found that redwood's durability makes it the perfect building material for decks, fences, planter boxes and other yard and garden needs.

Simpson redwood lumber is available in a wide range of patterns, grades and sizes, tooso you can answer a variety of your customers' needs -whether it's an order for redwood 2x4's to build a fence or Rul-Sawn V-joint Tongue and Groove redwood for siding a new townhouse comolex,

So if you'd like a chance to increase your profits in 1977,look to the natural seller-Simpson redwood lumber from Simpson Building Supply Company. Give us a calltoday.

I I THOEVER said, "lr isn't nice to Y Y fool Mother Nature?"

At Simpson Timber Company's Korbel, Ca., forestry operations, it is hoped some well-planned intrusions into the private lives of timber-yielding redwood and Douglas-fir will be a profitable experience.

Company reforestation specialists are applying the science of genetics in the form of selective breeding to insure increasingly productive timberland.

Selective tree-breeding is similar to hybridizing corn to grow more kernels per ear or raising a horse to win the Kentucky Derby. In any stand of equal age trees, a small percentage will stand taller and healthier than their neighbors simply because of natural variation. However, the application of that knowledge to improve the timber resource is a longterm proposition which is brand new to the field of commercial forest management.

Science and the redwoods

Story at a Glance

The science of genetics as applied to redwood by 1990 foresters hope to produce seed capable of growing trees 50% faster than contemporary young growth trees.

Reforestation Supervisor Jim Rydelius, a graduate of Humboldt State and Yale Universities and former researcher under redwood expert Emanuel Fritz, has been responsible for Simpson's redwood region resource renewal for l0 years. Now he and his assistants are developing outstanding coastal redwood and Douglas-fir which will subsequently be parents to improved generations.

The breeding program begins with careful selection of the handful of young trees which exhibit desirable traits such as superior volume and height growth. Less than 0.10% qualify as true "plus" trees in an area of uniform soil type and stand age. The selected trees must pass a test requiring, among other considerations, that they stand at least 2O% larger than their contemporaries.

Then foresters must separate their genetic composition to allow for artificial manipulation of the pollination process. This is done by shooting off the tips of the uppermost branches with telescopic sight-equipped rifles or shotguns.

Redwood branch tips are planted in individual "tube" containers of moist,

sandy soil. With heat to warm the soil and some greenhouse coddling, the redwoods quickly form roots. Eventually, they are transplanted to a seed orchard to continue developing into breeding stock. Because Douglas-fir cuttings are difficult to root, their branch tips (called scions) are grafted onto compatible root stock.

Once the rooted redwood and grafted fir are established in seed orchards, they will begin to produce bulk seed which is expected to grow trees 15Vo - 20% faster than the average dominant trees in today's young growth forests. Rydelius predicts that within five years, Simpson's redwood seed orchards will yield enough seed to stock the Korbel Forest Nursery annually.

The research foresters are also establishing a breeding orchard to control the cross pollination process among the selected trees to develop seedlings of known pedigree. These will be planted in progeny test plots where each young tree's performance will be compared with others. This will enable the scientists to identify which trees transmit the most favorable growth traits on to future generations.

The progency tests will be started in 1980. "At that point," Rydelius says, "we will be well down the road toward making our next genetic gain. By 1990 we should have the confidence to select trees for seed capable of growing 50% fasler than contemporary young growth trees."

The results of these breeding efforts will multiply as new genes are continually introduced through the selection of more plus trees to further upgrade the improved forest stock. He believes this program will eventually yield coastal redwood and Douglas-fir planting stock growing twice as fast as the seedlings set out today.

Undeniably, Simpson's tree-breeding "fools" with Mother Nature's routine. But, like any mother, she should be proud to see her progeny growing faster in future years as the thoroughbred product of tree breeding specialists.

F0BESTBY Assistant Steve Jolley takes aim at the top branch of a superior young growth redwood. Branch tips will be root' ed and grow into genetically identical trees.

To no one's surprise, housing start figures nationally took a nose dive, reflecting the brutal winter weather in the Northeast and North Central states . with drought induced mild weather in most Western area$, the West droppedamere2%...

The sharpest mo,-to-mo. drop in history was recorded as figures fell 27% from Dec.-Jan. (latest available nos.) the seasonally adjusted annual pace was 1,375,000, down from Dec.'s 1,884,000 which was the highest rate in almost 3 years

The West accounted for 47Vo of all starts and had adjusted start and permit rates of nearly 600,000 units nationally, building permits were off less drastically than starts: down 14% from Dec., but still 14% above the year earlier.

Weather's effect on total '77 starts is still to be determined, but many forecasters are revising figures downward, but that opinion is by no means unanimous Advance Mortgage Co. sees '77 as "another year of spectacular housing growth in Califomia;" they note it accounted for a full ll4 of the national recovery from '75. Denver & Phoenix builders "reported excellent Dec. & exceptional Jan." business, the report concluded.

Final housing start figs. for '76 show 4 of the top l0 home building regions in the U.S. were in So. Ca.; in the final quarter housing was up an amazing 76%. .. in the 4th quarter, L.A./Long Beach lead the U.S. in housing production.

Trend Alhlilood Products' sales office has been movEd from Arcata, Ca., to Portland, it remains a wholly-owned subsidiary of Trend Industrjes and sells all the production of the Trend mill at Blue Lake, Ca.,;manning the Portland office are Jack Nozel, Bill Monahan and Greg Chase.

Richard J. Blinkhorn, Concord, Ca., a former trader fot North Paciftc Lumber Co., Portland, has filed a $2.5 million invasion of privacy suit alleging the company secretly lietened in on telephone conversations; included in the civil suit are North Pacific, four of its officers and Pacific Northwest Bell (see The Merchant, Jan. p. 19 for related story)..

Also pending is a suit by Douglas David, the president of Nor Pac, against two other directors asking them to return more than $578,000 in alleged illegal payments made by the firmsince'66...

Redwood Empire icc. is moving into enlarged new quarters in Morgan Hill, Ca., according to Roger Burch; included is a big new warehouse, handsome new offices . . Louisiana-Pacific has closed its Fort Bragg, Ca., plywood mill permanently citing log supply and environmental problems; the stud mill continues in normal operation.

The Chicago Mercantile Exchange is drawing up a stud lumber contract, very similar to the present lumber contract, but calling for delivery of traded 2x4s, 92 518 inches long stud grade in spruce-fir-pine, Englemann spruce and lodgepole pine.

PSF Inc. has moved to bigger offices in Sacramento at 46l6El Camino, 95821; telephone remains the same, as does the mail.ing address of P.O. box 754977, zip 95825 South Bay Redwood has broken ground on a ?000 sq. ft. new office bldg. at their Oranga, Ca,, distribution yard. .

Wisconsin-California Farest Products, Redding, Ca.. has added a molding dept. to its opera- tion. . Hush M. Woods Co., expects to open its 7th Denver area store this summer

J. W. Metz Lumber is now in brand new quarters, 3751 Fraser St., Aurora, Co. . .

Palmer G. Lewis Co.'s Yakima, Wa., branch hopes to be into expanded new quarters by early Spring. . E. A. Thompson Co. has moved to 703 Market St., San Francisco. . Payless Cashways plans to open Bakersfield and Modesto, Ca., units next mo. Ever-Strait Door is bld,g. a new plant in Denver. .

Lumber Products. Portland, has completed an 8000 sq. ft. temporary storage shed for incoming lumber, has added 15,000 sq. ft. to their Eugene branch and slates a July completion for their new 38,000 sq. ft. cedar & hardwood shed at Portland Hq. Hayward Lumber, Salinas, Ca., has purchased 6 adjacent acres for expansion.

Foster Lumber, Boulder Co., has purchased Cash-Way Lumber, Sheridan, Wy., no amount disclosed . . Capital Lumber, Cheyenne, Wy., is building a 7000 sq. ft. store addition. C. Meek Lumber has added more space to its Carson City, Nv., store. . Copeland Lumber plans to expand its Forest Grove, Or.o facilities.

Higgins is {he only wood source yodll ever need.

For over 250 species for all lumber, timber, plank and furniture applications . . nobody beats Higgins. Not even the giants.

For domestic softwoods, hardboards and particle boards; imported and domestic hardwoods and plywoods. nobody beats Higgins. Not even the giants.

Forcustom kiln drying, custom precision millwork to any specification, custom coating and staining. nobody beats Higgins. Not even the giants. For the most flexible mixed shipment services available anywhere . . nobody beats Higgins. Not even the giants.

Wele been specialists in problem-solving services since 1883. Services that can save you time; save you money. Wherever you arein any of the 50 states or abroadcall us collect for an instant quote. It probably will be the last time you'll have to call more than one source to fill an order.

HIGGINS LUMBER COMPANY

NATIONAL SALES DIVISION

Pacific & Dominquez. P.O Box 687 Rocklin CA 95677

(9161 624-3373

SERVING NORTHERN CALIFORNIA

San Francisco: [415J 824-8744

Sacramento: [916J 927 -27 27

Union City: (415) 471-4900

:.:y*I:3* K5

Quality Lumber

REDWOOD-KI|n Dried or Green

Rough or Surfaced

DOUGLAS FIR-Rough Cuttings

Premium 4x4 and 4x6-FOHC

1450f and tzsot Stress

Kiln Dried Clears

SUGAR PINE-S4S Boards

Rough and S2S Shop and Better

Station to station

PHIL KELTY 707-487-3201

DEAN FOX 707-487-3231

DENNTS LOWE 707-487-6061

P.O. Box 250 Smith River. California 95567

TREES ARE AMERICA'S RENEWABLE RESOURCE

GALEN DAR

MARCH

National Home Center Home Improvement Congress and Exposition - Mar. l3-16, New Orleans, La.

Los Angeles Hoo-Hoo-Ette Club - Mar. 14, dinner meeting (place to be announced).

Western Wood Products Assn. - March l5- t 8, spring meeting, St. Francis Hotel, San Francisco, Ca.

Western States Lumbermens Council Meeting - Mar.20-22, Doubletree Inn, Scottsdale, Az.

I lth Washington State University Particleboard Symposium -.Ma.. 22-24,WSU, Pullman, Wa.

San Joaquin Hoo-Hoo-Club -Mar. 25, Casino Nite, Dante Club. Fresno. Ca.

National Insulation Contractors Assn. - Mar. 27-30, 22nd, annual convention, Las Vegas.

Cultured Marble InstituteMar. 29-31, spring seminarworkshop, Caesar's Palace, Las Vegas.

Oakland Hoo-Hoo Club - Mar. 29. Sports Nite.(Warriors Game) Oakland Coliseum, Oakland, Ca.

Western Forest Industries Assn.Mar. 30 - Apr. 2, annual meeting, Intercontinental Maui Hotel, Maui, Hi.

APR!L

Los Angeles Hoo-Hoo-Ette Club - Apr. I l, dinner meeting (place to be announced).

Shasta-Cascade Hoo-Hoo Club - April l5, Tri City meeting, (place to be announced).

Oakland Hoo-Hoo Club - Apr. 22, Gradng Seminar, Higgins Lumber Co., Union City; Ca.

Forest Products Safety Conference - April 28-29, 43rd annual meeting, Eugene, Or.

Bill Welsh ...lumber and building I supply insurance pro.

Bill specializes in insurance for the lumber a building supply industry. He already serves many leading clients in this field. Because of his experience, he can develop a plan specifically for you, to meet your future needs. His portfolio of plans includes Pension and Profit Sharing, Keogh, Disability Income, Executive Compensation, Group Insurance and Estate Planning, just to name a few. Discover how Bill's expertise can benefit you and your company. Call him now and add Bill Welsh to your team.

CALL V14) 541-3374 or (213) B6s-1225

Merchandising redwood

pl EDWOOD wholesaler-dealer proI I motion programs boosted sales throughout the West last year. Here's a summary of merchandising ideas, sales seminars and advertising plans, some initiated by California Redwood Association mills, that have great potential for 1977.

COLORADO, UTAH EXPAND ADS

Hugh M. Woods Co., Denver, Co., saw 1976 redwood sales increase 20% with 2-3 fuil page newspaper ads and an S-page flyer every month through last summer that included redwood. Lumber merchandised in easy-toreach bins marked by length and price also boosted sales. Woods expects continued success in'77, with its seventh Denver area store due to open this summer.

Imperial Wholesale, Salt Lake City, ran radio ads worth $2,000 last summer with CRA mill cooperative ad funds. Consumer responses directed to local dealers boosted interest for more ads in 1917, and Imperial plans

redwood seminars this summer for 250 dealers from Utal.r and Idaho.

SEATTLE, PORTLAND PROMOTIONS

Seattle Lumber Supply & Warehouse, whose redwood sales have grown 15-20% a year for the past l0 years, plans new weekiy newspaper ads, also with CRA mill cooperative funds. The dealer is participating in Seattle's 1977 Horle Show, expected to draw 120,000 visitors this month, and, with l2 other redwood dealers, in a local building show later this Spring.

Carl Diebold Lumber, Portland redwood wholesaler with 30% of business in retail sales, plans to advertise to consumers in city and suburban newspapers, and distribute to dealers CRA product literature worth $900 for point-of-sales aids.

CALIFORNIANS' CAMPAIGNS

Yaeger & Kirk Lumber Co., Santa Rosa, will continue its very successful newspaper ads and monthly 16-page

insert this year. Pricing and advertising complete redwood deck lunrber packages boosted deck sales by 25'/n last year. Although affected by drought conditions now, Yaeger & Kirk has enjoyed major growth since ntoving into a fornrer car dealership yard in June, 1974, that increased store space from 4,000 to 14,000 sq. ft.

South Bay Redwood, Orange, Ca., will distribute new catalogs of CRA literature worth $1,250 to 250 dealers this year. With a 30% redwood sales jump last year, mainly fronr growing residential and low-rise comtlrercial demand, the wholesaler has added four sales representatives, increased dealer mailings by 50%, and plans to make presentations in more local dealer meetings in 1977.

South Bay is also considering a new (Please turn to poge 43)

Story at a Glance

Throughout the West, redwood sales are up f or both dealers and wholesalers, a number of progressive industry firms have already set extensive redwood promotion plans for the balance of '77.

At Kimberly-Clark, we load trucks from 7:00 a.m. to 11:00 p.m. When the sun goes down, our lights come up, so our crews can load you up with our strapped, wrapped lumber, a mixed load if you need it, and have you on your

way in in 500

no time at all. In fact, if you're withmiles and you can get your truck here before 5:00, you'll probably be unloading tomorrow morning. At Kimberly-Clark, we're not hiding our lights under a bushel.

NNONTANA NEWS

By R.V. PETERSEN

executive secretary

I NCREASING recognition of

I the imoortance of trade associations is evidenced by the enrollment of the following new associate members:

. Alpine Building Materials, Great Falls, represented by George Leach and John Kunz.

. B & G Lumber Sales, Kalispell, distribution yard operated by D. W. "Bill" Hall.

. Capital Building Systems, Huron, S. D. Douglas Peterson handles the manasement reins.

Davis Bros. Dist. Inc., Missoula, where W. E. Seliski is manager of the trucking operation.

. Diversified Insulation, Inc., Hamel, MN. F. E. Homuth is in charge of sales & marketing, Darrel Schall, Devils Lake, ND, handles the field work.

Townsend Lumber Co., Townsend, with Ray Jenkins as manager.

Joining the list of dealer members is Bill Woon, Shelby Building Center, Shelby, operating from a newly completed plant. A sincere welcome is extended to all.

THtr ARIZCINA SGtrNE

By FRANK DA executive vice president

T HE following is a copy of a

I letter that yours truly recently sen-t to the editor of The Arizona Republic, our largest newspaper in the state. It said:

Do Arizona's large utilities really want to save energy? Are they interested in long-range energy conservation planning?

On the surface the answer is "yes".

They supply fuel-saving tips and recommend lower thermostat settings in winter and higher in seasons requiring air conditioning.

They have even endorsed, and are

promoting, what they call The Remarkable Energy Saving House which they say will save "up to lO%".

Sounds good.

Sounds good but it could sound better !

Sometime before The Remarkable Energy Value Home was introduced, the Arizona Lumber and Builders Supply Association presented plans to representatives of the large utilities of the Maximum Energy Saver House with features that save 4O% on heating and cooling costs.

This great savings is not merely a claim but a fact since many of these homes have been built in other states and heating and cooling costs are some

Other industry briefs include: retirement of Frank Dvoracek as assistant supervisor for the Montanadivision of United Building Centers: Paul Lund, UBC manager at Great Falls, is now handling those duties while JerrY Robson assumes the management of the Great Falls yard.

Johnson Building Materials, Anaconda, was a recent fire victim, losing an estimated 5O% of inventorY and buildings. The fire was apparently the result of "target practice" on the buildings by a youthful marksman using, of all things, tracer ammunition. Mel is busy rebuilding and restocking.

State Lumber Co., Great Falls, a long-time MBMDA member, has liqui dated stock and equipment and closed its doors. Paul Olson, owner, decided to move at a more relaxed Pace.

Montana vacationers in sunny southlands include Hubert and Hilma White, Neifert-White Co., Townsend, in Caribbean waters, and Roger and Lila Walsh in the desert wastelands (i.e., golf) of California.

Back on a limited work schedule is Mark Rolfson, Rolfson Co., Polson, after a critical heart problem.

407o lower than conventional houses of the same size.

In Arkansas, Florida, New Mexico and Colorado utility companies are promoting homes built on the same concept as the Maximum Energy Saver House.

Since construction costs of this house is essentially the same as a conventional house of equal size, it is difficult to understand why Arizona's large utilities are promoting a house which they claim will save "up to l0%" over one which has been proved to save 40% in heating and cooling costs.

Do Arizona's large uti.lities really want to save energy?

iNtrttrs

I OOK ahead to 1977 Spring Disl- trict Meetings. The first meetilg in Boise, March 24, will kick off the Spring District Meeting schedule at 22 locations. A program is being planned to include subjects that are timely and impofiant to each and every member. Plan to attend your District Meeting.

OSHA inspections have new amendments: The fiscal year 1977 Appropriations Act for the Department of Labor and Health, Education & Welfare (Public Law 94-439), contains provisions for substantive exemption from the Occupational Safety & Health Act of 1970 (OSHA).

During the present fiscal year (end-

ing Sept. 30, l9'l'7) OSHA will no Ionger assess financial penalties for "first-instance, non-serious" job safety and health violations on firms or farms with more than l0 employees unless l0 or more citations are noted resulting from an inspection.

Firms with 10 or fewer employees this year (or for the previous year) will not be inspected by OSHA during this fiscal year. Keep in mind these exemptions are only good until 9130177.

A serious violation is one that if not corrected shows "substantial probability that death or serious physical harm is likely to occur and that the employer knew or should have known of its existence." A non-serious violation would be any other infraction.

An important reminder: OSHA in-

Association of Southern Calitornia

THtr SOUTHLANE

By WAYNE GARDNE executive vice president

Q ove 65 of our young group \, (2nd Growth) gathered for cocktails and dinner Feb.l0 at the City of Commerce Hyatt House.

New officers were elected: Pete Ganahl, Ganahl Lumber Co., Anaheim, is the new president, Bob Book, Weyerhaueser Co., Sepulveda, is v.p.; Randy Port, Chandler Lumber Co., Van Nuys, treasurer.

The new addition to the officer corp was Cindi Ledesma, All Coast

Forest Products, elected secretary. Jack Berutich, American Forest Products, was the retiring president.

John Kelly, v.p., Wood Markets Inc., Arcata, Ca., and chairman of the American Lumber Standards Committee, was the speaker for the evening. John had his usual entertaining manner about him and gave the group some insight into lumber distribution as it was and what it might be in the future.

One thing that will have a definite effect on the market place is the present water shortage in Northern California.

spections without warrants remain legal in all states except ldaho. The ldaho court ruling to block OSHA surprise inspections without a warrant is expected to be acted upon eventually by the U. S. Supreme Court.

Some 120 were in attendance at the 8th Young Westerners Conference in Seattle, Jan. 14-16. The agenda consisted of a wide spectrum of programs tailored to the needs of young industry employees.

Yours truly began the Conference with a talk titled, "WBMA-Its Future, and What Your Association Can Mean to You."

An impressive program by Dick Anderson, American Plywood Assn., and Don Comstock. Western Wood Products Assn., stressed the various uses of lumber and plywood as well as technical knowledge of these two products.

Larry Knudsen, president of Lumbermen's of Washington, and I held a panel on motivation, career planning and personal development, stressing the importance of hard work, honesty and constant education in order to be successful.

A four-hour session on accounting was conducted by the CPA firm Vander Wegen & Kincaid covering financial statements, case histories of business failures and successes and round table problem solving.

Conclusion of the conference featured a seminar on advertising from the dealer's point of view bY Keith Kincaid, advertising manager of Lumbermen's of Washington.

The next meeting will be in May, a dinner meeting in the L.A. Orange County area. Following that, the Second Annual Weekend Seminar will be held. The location this year is the Erawan Gardens Hotel, Palm Desert, June 10 - 12.

Lots of new faces were present at the Hyatt House meeting. This indicates an expanding interest in a very viable group. If you have persons under 35 in your operation, look into tl'e 2nd Growth. It's a great way to assist their growth with the industry.

rrlr!trzirrc lrdr',lrtr:irtr. lntl llrilrl! lrfi' surirplc l)csiun u-l)cek krls trr .li0 l)h,r.'rtrr rteu lrreltrtcit: urllt tltc ntessirgL' tlrlrl I).'silrr-lr-l)c.L .un hc lLtLupletl l() iln\ lroLrsc ot l.uttlselrpc .li:ir:tt.

.\: u ltrrllr..r lrntl lrLrilriilg rLrl.plies sulrs lrrol. eoIr'riulrlttl lleLlrioorl l)e:rgrt-u-l)e'ik krts .ltf lrvlrrllrblc lrorrr 1r'tltlirrrll ;11pIlj1'1; lrrl rlt:1tl;11 littLl slrlc ltl tltlrlcr !olnrtcr\

I)critn;r I)celi kits rvill bt ollctctl i() r()lt\un'et\ l0t 5-1 iLIrl lo iltltltrs lrltrl rrlrolcslrlcr: lLrr \.1 rl lrLrndlcs ol tclt. licellLlsc sonre nrrlls lrt] n lrrrlt:.rlcrs lirt olle rilgc\ltit dise()ullls. rlr'ltl cts sltrtttlri , lt,-,1. u itlr r'.,.1i ". 1..'t,., ' ,rr.ricrils kits 1o gcl tltc bcst Priet. IrLrr nr()l(' inli)fnllttlolt. wtitc to tlrc ('ll.\. (, 1 - \llrrtloltcrr St.. .\lin I'rlrrrcisco. (u..()-lIIl.

Fence, Nursery and Garden Products

We also carry split redwood and cedar products IJtUn d d i rect complete line of f ence products shipments onlv for t&t or carloads.

Even after nearly 30 years, we're still growing to serve you better. Our expanded sales staff will soon have new off ices to help them respond fasterand serve our customers better.

Our Number One Job is seruing our customers. Not just talking about it, but doing it...through expansion of customer services and facilities. Ourcustomers are our most valuable asset, they've made this business what it is and we're going to continue to go all out for them. You better believe it!

we're not resting on

or our

either

New RIS President

Jim Perry, manager of Simpson Timber Co.'s Northern California redwood lumber operations, has been elected president of the Redwood Inspection Service for 1977. He succeeds Douglas W. Clayton, general

manager of Cal-Pacific Manufacturing Co., Arcata, Ca.

Perry worked for Hammond Lumber Co., and Rockport Redwood Co. before joining Simpson in 1951.

The board of directors also elected Harvey M. Carroll, Jr., v.p. He is manager of Schmidbauer Lumber Co. in Eureka, Ca. Peter Johnson, Jr., named general manager-secretary in July, was elected to that position and Helen McDonald was re-elected treasurer.

RIS establishes uniform redwood lumber grades according to Department of Commerce Standards, and supervises annually the grading of more than a billion board feet of redwood and other western species at 33 member company operations.

NAWLA Set for 85th Annual

The 85th annual meeting of North American Wholesale Lumber Association will be held at The Greenbrier in West Virginia, April 12-16 : convention

emphasis will be on "The Future, Your Business. and You."

There will be three full days of business sessions. A special sales management seminar on Saturday, April l6th. will be conducted for owners and sales managers.

One session will highlight Leo Mc Manus of L. F. McManus Co., Inc. who was the outstanding hit of last year's Broadmoor meeting, and he is back bY popular demand. This year, his subject will be "Can You ldentify the Type of Person With Whom You are Dealing?"

On Friday, lumbermen will hear Charles C. Shinn, Jr., a professor at the University of Denver in the field of Real Estate and Construction. NAWLA director of sales training Sidney Edlund will conduct a seminar on Sales Management.

Shirtsleeve working sessions will involve distributors and producers as in past NAWLA meetings. Informal afternoon sessions will also be adiuncts to the overall program.

There will be the usual organized golf and tennis tournaments, a ladies' bridge party and the annual "Fun Nisht."

Not fust plywood,fencing @ too

When we say fencing, we mean a complete fencing program. A full line of cedar: pecky boards, rough boards, posts and rails, grape stakes. A full line of redwood: rough boards, posts and rails, bender stock and lath. Everything you need to put together a fencing package for a customer or to round out your own inventory.

Not just what you need, but when you need it and how you need it, that's our concern at Crown. Custom loads are

Crown Plywood

7705 Garden Grove Blvd.

Garden Grove, CA 92641

714-530-3924

213-598-9675

our specialty. Whether you need a truckload or a unit, give us a call, we'll ship it today.

We'll even mix your fencing in with the other materials you need. Plywood, plywood sidings, Masonite sidings, pine commons, timbers, roofing, we've got it all. And it's as close as your telephone.

Remember, plywood is only the beginning of the Crown Plywood story.

@z=:r,

ltrE| m@ws & v[@\rys

A CRY FOR HELP! AN IMPORTANT MESSAGE TO ALL WESTERN LUMBER & BUILDING MATERIAL DEALERS.

Lumber

HARRY MENDENHATT executive vice presidenl Lumber Merchonls Associotion of Northern Coliforniq

States are a different breed of businessmen than their compatriots in other parts of the U.S.

Western dealers still have the personal feeling of frontierism. They operate in this area because they want to get away from the regimented life styles ol the heavily congested Eastern region. They do not like to be a part of a large group. They would rather enjoy their own independent life style.

Maybe you are different than the group as a whole but evidence shows that we are different. As an example, the Western region dealers are always short in attendance at the National annual meeting and the Annual Conference with Congress. Granted, it is a long way to travel but, then so is a seminar in Europe or Spain.

Most of you realize the increasing control being exercised by government on the businessman. You must because you complain about it constantly. Our problem is that our actions only go as far as complaints to each other. If we expended that same amount of time and energy in corresponding with our Congressmen it would have more impact on the industries'needs.

Our next Naticnal Conference with Congress will be Aprll 27-28, 1977. \4e need to visit our Congressmen in their offices in Washington. We need to let them know we are willing to travel to Washington in defense of our industry.

They become more concerned for our needs knowing that we have spent time and money to meet with them. It is an important move for our industry to have approximately 600 dealers from across the nation meet in the Nation's Capitol on one given day. They know we are there !

Our associations continue to fight the masses of legislation that are cranked out of the legislative machine on a daily basis but it takes the additional impact of concerned businessmen to cause defeat of legislation that will hurt our industry. Only you, through your individual concern for your industry can create that impact.

Legislation will be closely monitored during the coming year. At times you will be requested to write or call your Congressman regarding legislation that will add another crippling wound to our battered industry. When that call for HELP comes react.

PONDEROSA PINE

SUGAR PINE

INCENSE CEDAR

DOUGLAS FIR

WHITE FIR

SUN AND SHAD0W - Abundant use of wood, combined with numerous skylights, creates relaxed, informal atmosphere in interior of $20 million air terminal, Hilo. Hawaii. More than 4000 beams, totaling approximately l million board feet, were supplied by Koppers Co. All structural wood was safeguarded against decay and termite attack by pressure treatment with a Koppers preservative.

Distributors' Sales Up

A year-end survey of 1976 by the National Building Material Distributors Association shows a healthy increase in business for its independent wholesale distributor members. Over 90% of the members reported a sales increase over the previous year, three-fourths had improved profits.

Eighty percent expect a sales increase over the first half of 1976 and two-thirds anticipate higher profits.

Members expect more activity in single family construction than in multifamily/apartment building. Home

improvement is expected to remain strong. Little change is anticipated in material availability and members were almost unanimous in the opinion that both labor costs and operating costs will rise 7% in the first half of 1977.

Dealers Big in Plywood

The increasing importance of retail dealers in supplying basic plywood markets is explored in a new market research report from the American Plywood Association.

"Plywood Distribution Trends 1962-1975," is a detailed analysis of plywood distribution channels that concludes:

. The retail dealer furnished 88% of the residential construction market's plywood in 191 5, up significantly from72%in 1962.

. Industrial users bought 39% of their plywood from retaif dealers in l97l as well as 1975, but only 22% rn 1962.

. The retail dealer's share of the nonresidential construction market increased from 69% in 1962 to 81% in 1975.

. 94% of d-i-y and contractor remodeling is supplied by retailers.

Apparently, the share of plywood shipmentshandled by the various types of wholesalers has stabilized since 1971. The mill-owned share dropped slightly, the stocking independents increased slightly and the office wholesalers and agents remained constant. Direct sales from the mill declined slightly when exports are not included.

The report, R 37, is available at no charge to APA members, $7.50 per copy to nonmembers.

San Diego cargo lumber

The quantity of construction lumber shipped to San Diego, Ca., by ocean carrier set a new record in 1976, according to figures just released by the San Diego Lumber and Wood Products Association.

A total of 205.8 million board feet of lumber was unloaded from barges and freighters at the 24th Street Terminal in National City during the past year, breaking the previous record of 203.8 million reached in 1973. Henrv

Garnjobst, information director, announced.

By comparison with 1915,44.5 million board feet more lumber entered the port of San Diego during 1976, representing a 27Yz% increase, Garnjobst added. If used entirely for housing, the 1976 volume represents enough lumber to build over 20,000 average residential units, he said.

Forest products cargo shipments tabulated orisinated from British

Columbia, Washington, Oregon and Northern California ports and consisted almost entirely of Douglas fir, cedar, hemlock, spruce and redwood lumber.

Statistics do not include hardwoods, veneers, plywood or shingles and shakes. No figures are available on rail or truck shipments of lumber into San Diego county, the association points out.

The association has maintained records on cargo lumber shipments since 1962 when a total of 86 million board feet was discharged. All construction lumber cargos have moved through the 24th Street Terminal since completion of that facility.

Yearly board footage volume is as follows:

San Diego Group Elections

Oberlin J. Evenson has been named to head the San Diego Lumber and Wood Products Association. He was elected president at the recent annual meeting.

Evenson, v.p. of American Mill and Manufacturing Co., Chula Vista, succeeds Herschel G. Larrick of Solano Lumber Co. A graduate of the University of Oregon, he managed a familyowned, integrated forestry, logging and sawmill operation in the Pacific Northwest before moving to San Diego. A veteran of World War II, he is also the current president of the U.S. Army Officers Association of San Diego.

Other officers elected are: Henry Garnjobst, Helix Wholesale Co., San Diego, v.p.l and William S. Cowling, Jr., Dixieline Lumber Co., San Diego, treasurer.

(Please turn to page 42)

and SIMPSON REDWOOD

To supply our Colorado, Wyoming, Nebraska and Kansas retail lumber dealers with high quality redwood

Direct mill shipments by truck or rail, OR from our Denver warehouse. We're the only stocking distributor of Simpson redwood in Denver.

More Plywood for Mobiles

The groundwork for more intensified promotion to the mobile home industry continues to be laid by the American Plywood Association.

Tests are now underway at the APA Tacoma. Wa.. Research Center to take advantase of the mobile home indus-

try's growing requirements for plywood-up 62% since 1972. Plywood use has increased largely because of more stringent construction standards from regulatory agencies and growing demand by consumers for mobile homes that look more like conventional housing.

To capitalize on this trend, and to firmly establish continued strong growth for plywood, APA is conducting three major research programs to increase the use of plywood for roofs, walls and ridge beams in mobile home construction.

Denver Group Picks Prez

TEN of the 1l new members of Inland Empire Hoo-Hoo Club #111 are seen here. They are (not necesarily as pictured) 0usty Graham, Lee Jeffries, 0ennis Jost, Patrick McConnell, Terry Patrick, Andrew Pocock, Tony Rizzo, Jon Sirney, Bill Sullivan, Ronald Taylor, and Roland Welch. Ray Lizotte, R&L Wood Products, Whittier, Ca. was in charge of the San Bernardino initiation.

Robert L. Dunham, Denver sales manager for Georgia Pacific Corp., has been elected president of W.O.O.D., Inc., a nationally known local lumber industry promotion group and the only organization of its kind in the United States.

He is shown (left) receiving the authority of office, W.O.O.D.'s traditional 'Fence Post Gavel', from outgoing president Jack Curnow, sales manager of Denver Reserve Supply.

Starting his career with G-P in 1960 in Riverside, Ca., he has been in Denver since 1964. He has twice been the winner of the G-P coveted 'Vice President's Round Table Award' for outstanding sales and is also a winner of the 'Silver Cup Award' for outstanding sales performance.

Other directors are: Jim Riley, Kaibab Industries; Bob Scott, East Denver Lumber Co.; Steve Stookesberry, Economy Lumber & Hdwe. Co.: Ron Nedrey, Brooks Scanlon, Inc. and Jack Curnow. who was appointed for an extra year term of office.

SUPPORT MERCY KILLING OF OLD TREES

"How would you like to be eaten alive by bugs? Support mercy killing of old trees! A noble giant of the forest, ruler of his domain for several hundred years deserves a more honorable death than to be eaten alive by insects!

"And you sawmills can go a step further and give these proud trees a dignified memorial service by selling the clear lumber to us. We will make mouldings and door jambs from the lumber which will be sent to the Deep South where they love to apply a natural finish rather than hide the beauty of the grain with (ugh) paint.

"Really now, does a 300 year old tree deserve to be converted to plywood and be covered by a rug and walked on? Or be covered with vinyl and be put on a wall, made to look like ash or fruity pecan?

"We will treat your trees with the reverence and respect that they deserve. "

hone [916] 533-r5r5

TRl0 of truckers at L.A. Hoo-Hoo Club Transportation Nite meeting (1-r) (1) Joe Costa, Tony Gilbert, Bob Thomas. (2) Paul Zech, Joe Purcell, L. A. club pres. Jim Frodsham and Gage McKinney. (3) Bob Golding and Don Derbes, Rolando Lumber. (41 Pete Clough. Abe Willis, Fritz 0uirin.

(5) Mark Lofland, George and Jerry Clough. (6) Don Stobaugh, Dick Hotaling, Chuck Lember, Joe Pastusak, Chuck Russell, Ken Kenoffel. (7) Bill Stevens, Russel Boltin, Joe Costa, Jim Cameron. (8) Joe Cortese. (91 Vern Zimmerman, Tom March, Jack

Moore. (10) Hal Borstad, Ed Leahy, Dick Winkler. (11) Nat Thompson, Art Brooks, Don Hathaway.(12) Neal Dewitt, Rick Blakemore, Transportation people from all over the state attended, nearly 60 were present. Barge, B R and truckers were all represented.

Producers of Douglas Fir and White Fir Mouldings and Millwork

PERS@NALS

Norm Griesbach, Lampe Lumber, Tulare, Ca., is recovering at home from a recent massive stroke. Quick recovery to you, Norm.

John Kelly is back at his Wood Markets, Inc. office in Arcata, Ca., after a speech to the "Young Growth", an under-35 group that is part qf the Lumber Association of Southern California, at a City of Commerce meeting.

Ralph Peinecke, Boise Cascade is the new pres. of the National Particleboard Assn. Floyd Vike, BrooksWillamette, is v.p.; Werner Westphal, Union Camp, is sec.-treas.

Rick Riley, F. H. Stoltze Land & Lumber Co., is the new sales manager at their Columbia Falls and Dillon. Mt. facilities.

Bill Davis is the new lumber sales mgr. for Brand S Corp., Corvallis, Or., according to Bill Wysong, v.p. marketing. Chris R. Close is a new lumber sales rep.

John Bratton is the new plant engineer at Champion Building Products' Roseburg, Or., operation, according to Leonard Kostur, operations mgr.

W. H."'Bill" Robbins is now managing Georgia-Pacific's wholesale center, Santa Rosa, Ca., according to Stan Dennison.

Ed Fountain, Sr., is back at Ed Fountain Lumber Co., Los Angeles, Ca., after a 3-week trip to Fiji and New Zealand.

Nick Carter has left Fibreboard. Springfield, Or., according to Nels E. Sandstrom, sales mgr., forest products group.

Richard C. Newman is now v.p. of Georgia-Pacific's international div.. succeeding G. Gray Evans, retiring at the mandatory 65.

Bill Buckley is now covering Az., from Phoenix, for South Bay Redwood Co., Orange, Ca., according to Jim Frodsham, pres., who reports the ch. of the bd.. Harold M. Frodsham. recently was in Guyana and that Kurt Gunderlock, the yard zuper, vacationed in Malaysia and other Far Eastern points.

Dave "Smitty" Smith has joined Wood Markets Inc., Portland, in their industrial sales dept.

Jay Jacobsmuhlen is the new field rep. for WWPA covering Or., Wa., and Id.

"Skip" Osborne has joined the trading staff at Trinity Forest Products, Novato, Ca., according to Karl Drexel and Jim Peterson. He had been with Inland Lumber. Fremont, Ca.

Bill Novak has joined All-Coast Forest Products' Grass Valley, Ca., office, reports Daryl Bond, who heads up the operation from their Whittier, Ca., Hq.

The Merchant Magazine

Del Orren, Simpson Timber door div., McCleary, Wa., is the new pres. of the Fir & Hemlock Door Assn. He succeeds Harold Aasland. Buffelen Woodworking, Tacoma. Roger Eklund, E. A. Nord Co., moves up to v.p., Alan Malm to secretary.

Ted Russell, director of sales/operations, and John Boyer, director of trading, have been appointed v.p.s of Inland Lumber Co., Colton, Ca., according to Gary F. Thomson, pres.

Dave Horner is a new regional sales rep for Publishers Forest Products, Portland.

Jack Berutich, American Forest Products, Cerritos, Ca., mill tripped to Or. and Wa. recently.

Dave Mensing, Louisiana-Pacific, Oakland, Ca., is back from a Denver & Salt Lake City business trip.

Tom Gaines, Boise Cascade (Idaco), Walnut Creek, Ca., was honored for his 30 years with the company at a recent luncheon.

Tim Fogarty, Osborne Lumber, Newark, Ca., warmed his feet on arecent Az. vacation.

Bob DiMeco, National Building Centers, El Segundo (Los Angeles) is back from a Baja fishing trip to Cabo San Lucas, where he landed a 160 lb. marlin.

Glen L. Graff is now Marlite rep for six So. Cal. counties, according to Jack Ashworth, director of marketing - distribution.

March, 1977

Tim Fox has been appointed industrial marketing specialist for Publishers Forest Products, Portland.

Denny Torgeson is now working for Western International Forest Products, Beaverton, Or.

Dan Von Allmen is the new market mgr.-Canadian species for Portland's Wood Markets, Inc. Dan Allred is market mgr., Southern yellow pine.

Gerald D. Brown is now senior staff engineer at Champion Building Products, Eugene, Or., according to Vern Daniels.

Roy Nielsen has joined Coast Wood Preserving, Ukiah, Ca. He had been over with Redwood Coast Lumber, Ukiah.

Woody Clark has transferred to the Phoenix branch from Georgia-Pacific's San Jose office.

Tom Catlow will now handle San Joaquin Valley sales for Kelleher Lumber, San Raphael, Ca., while Charles Freeland covers the Bay Area, both are new with the company.

Eliot Wilson has joined Louisiana-Pa' cific, Oakland, Ca., according to Bob MacFie, regional sales mgr.

Sam Walrath has been promoted to superintendent of the lumber dept., Amador-Calaveras div., for AFP.

Dave Yeazell is a new trader at Wood Markets, Portland. He had been with Beaver Lumber Co., Santa Clara, Ca. Bob Maeda, late of G-P, San Jose, has also joined Wood Markets.

Don B. Cooney is the new v.p. marketing for Maywood, Inc., Amarillo, Tx.; James S. Lyons is now sales mgr.

John E. Elam has been promoted to v.p. of Wisconsin{alifornia Forest Products, Redding, Ca., and Paul C. Gott to sales mgr., according to Peter F. Lane. Ray "Walt" Waltermire is managing their new moulding dept.

Jim Newquist, Eel River Sales Co., Newport Beach, Ca., played in the recent Bob Hope Classic golf tourney at Palm Springs.

Bob Dirham has joined the sales staff at Rocklin Forest Products. Roseville, Ca., selling millwork.

Carl Nelson, Southwest area rep for Fibreboard, Springfield, Or., has resigned, according to Nels Sandstrom, sales mgr., forest Products group.

Nick Carter is now managing Future Plywood & Lumber, Eugene, Or.

Grant B. Williams is the new video communications mgr. for G-P, according to Monte C. CarPenter, v.p.

George Dodge is the new v.P. and gen. mgr. of Sterling Lumber & Investment Co.. in the Denver area.

Howard Hofmann, WWPA, is back from an Alaskan business trip that included a stop on the way home in Hawaii.

George U. Rother has been elected a v.p. of American Forest Products, S.F., overseeing financial functions, according to Jack Guyol, pres.

Bob Reid, Jr., Reid & Wright, Arcata, Ca., is spending some time in Hawaii making calls and co-sponsoring R&W's 2nd annual invitational golf tourney, Mar. 26-27, at Lahaina, Maui, with Bob, Sr.

Frank White, Arcata Redwood, Arcata, Ca.. was at the CRA meet in Denver orior to visits to Minn. & Ohio.

Robert J. Sutcliff is now credit mgr. for Dant & Russell, Portland, according to J. S. Heigel, chairman of the board and c.e.o.

George Kreiss, field lumber manager for Simpson Building Supply Co., Santa Clara, Ca., was in Albuquerque recently on business. Dave Emery, Simpson, Seattle, was in So. Ca. on a sales safari.

John D. Glover is the new traffic mgr. in L.A. for the Union Pacific RR. James J. Johnson is now asst. traffic mgr. at L.A. and Calvin Fenter is the new gen. traffic agent at Orange, Ca.

Mel Soares is the new mgr. of Copeland Lumber Co., Tracy, Ca.

Norman Ward is the new president of Roberts Consolidated Industries, City of Industry, Ca.

John Rensklev and Ken Ghiz have joined Portland's Overland Mills.

Hank Neely has been promoted to mgr. of the AFP yard, National City, Ca.

Dick Polsby, Georgia-Pacific, City of Industry, Ca., got in a recent Hawaiian vacation.

(Please turn to page44 )

lalnolr lum WHOTESATE I'UMBER lga

FIBE RETARDANT treated redwood plywood from Simpson Timber was specified for Douglas Plaza in 0range County. Ca. Fire resistance qualities of redwood are impressive. U L tests rate 5/8" redwood plywood and l" nominal redwood lumber as meeting requirements for Class ll material, so redwood can be used in areas where use of many other untreated woods is restricted.

(Continued from page 34 )

New directors are Paul Heim, Andy's Cabinet Co.: John Maxwell, La Mesa Planing Mill : John Sullivan, Boise Cascade: George F. Wick, George F. Wick Cabinet Co.. and Donald Olsen, La Mesa Lumber Co.

The organization, now in its 70th year and the oldest of its type on the Pacific Coast, is composed of 45 firms based in San Diego county. Members are wholesale and retail lumber and building material distributors and manufacturers of commercial fixtures, cabinets and architectural millwork.

WHOTESALE LUMBER ONLY

I

MERCHANDISING REDWOOD

(Continued from page 22) computerized inventory system to increase sales efficiency. The computer will tally average inventories of 8 to 12 million bd. ft. of green and kiln dried lumber by category, grade, mill, size and location in once-aweek print-outs.

NEW PROGRAMS TIED TO '77 TRENDS

This year and next, Southern California redwood dealers and wholesalers may be involved in new programs, such as last summer's grading seminar for 600 industry representatives at Simpson Building Supply in Cerritos.

With growing industry organization, similar shows could be held in every major U.S. metropolitan area to boost general knowledge of and demand for all wood products, according to Jim Martindale, 1976 seminar chairman. A second Southern California seminar, expected to draw at least 1,000 dealers, wholesalers, architects and contractors, has been scheduled tentatively for this June.

Other wholesaler-dealer promotion programs tying in with new CRA advertising and publicity campaigns can make 1977 very profitable.

HARDWOOD ELECTIONS

The Northwesi Hardwood Associ ation's re-elected officers recently began another one-year term. A. Bremner, Jr., Export Pacific, Inc., Tacoma, Wa., was re-elected president at the annual meeting, held in San Diego.

Mike Starling, Tumac Lumber Co. Inc., Portland, was re-elected u.p.; Bob Harrison, Hampton Hardwoods, Inc.. Portland. treasurer. All terms

began January l.

Elected to three-year terms on the board of directors were Arnold Curtis, Northwest Hardwoods, Inc.: Jack Rose, Ross-Simmons Hardwood Lumber Co.: Marvin Noble, Noble & Bittner Plus Co. Inc.

Under President Bremner's leadership, 1976 was recalled as the year the association achieved its goal in its quality control program. Grade stamped and inspected lumber under strict rules and regulations, to assure uniform grade.

the most complete redwood inventories in the west includine: lil il

CTEAR Att HEART & CTEAR

Upper grades ofall thicknesses and patterns.

LaHonda paneling and fascia

GARDEil CNEOTS

Construction hearr

Construction boards & dimension

Fence posts and patio decking il!til

DIRECT CAR OR TRUCK SHIPMENTS

ltitiltl 1406) 452-6419 Redwood

PERSONALS

(Continued from page 41)

Lon Slider, Mesa, Az., is the new Southwest div. mgr. for The Bullock Co.

Tenas DeJong has joined sales at Cardwell Forest Products, Fullerton, Ca., accoiding to Ralph Cardwell. A graduate of Iowa State in Forestry, DeJong worked for LongBell from'52-'76.

Rich Vierra won Salesmanof theQuarter at Sequoia Supply, Fairfield, Ca., according to mgr. Bob Riggs.

Ron DeWitt. Cal-Pacific Manufacturing, has transferred from the Weaverville office, is now living in sunny Arcata, Ca.

Curt Crow has moved from AFP Fresno to the Stockton, Ca. buying office.

Robert W. Rosso, Georgia-Pacific Seattle distribution mgr., is one of 27 branch mgrs. to receive the coveted president's club award.

Harry Ervin, Weyerhaeuser, Fresno, Ca., was recently in Tacoma on business.

Nick Elardo, Kimberly-Clark made a recent So. Ca. sales swing. Linda Sanders assisted in sales during Nick's absence.

John Gregor has joined Simon, Crabtree & Ryan's growing sales staff, Lake Grove, Or., according to pres. Don Simon. Gregor has 30 years experience in plywood & othe'wood products.

Mel Mclean and Jack Chamberlain, Eel River Sawmills, Fortuna, Ca., were recent business visitors in Newport Beach, Ca.

Ben Evans has joined Jerry McGrew at McGrew Brothers Lumber Co., Ashland, Or., in sales.

Sam Eggiman hasjoined the accounting dept. at PSF, Inc., Sacramento, Ca., according to Bob Bonner.

Bill Brogan and Bob Weinberg, Western Pine Supply; Al Coyle and Bob McKain Koppers, Jon Dyer, J.E. Higgins; Dennis Hansen, Castro Valley Lumber, Dave Kiser, Sequoia Supply; Brad Klima, J.E. Higgins; Larry Mead, Oregon Pacific, Skip Osborne, Trinity Forest Products, and Fred Rossi, El Monte Cabinets are new members of Oakland Hoo-Hoo club.

John Osgood, Robert S. Osgood, Inc., is back in Los Angeles after a trip to the home office in Vancouver. B.C.

HELP!! lf you need to hire employees, use the Classified Ads page of The Merchant Magazine to reach the informed, action people in the industry. Ratessre reasonable. Try it nowl

with Masonite C orp oration

]\"*]: the time to get ready for lucrative Redwood business. This

spring, homeowners are expected to be adding decks, fences, benches, planters and other outdoor improvements as never before. All are ideal.applications for the garden grades of Redwood-our specialiy at Masonite Corporation. They all use the more popular sizes of lumber:2 x4,2 x6 and4 x 4 which we continue to emphasize in our mill production.

ln 1977, the California Redwood Association will launch an intensive campaign promoting the construction of Redwood decks. They've come up with a "Design-a-Deck" plans kit that will make it easy for thousands of do-it-yourselfers or contractors to design and build customized Redwood decks complete with steps, hand rails and benches.

In addition to CRA distribution, the kit will be ouoiloble through you. Your Masonite wholesaler can tell you how you can participate in this profitable program.

-So anange for your Redwood lumber and promoiional needs early. Join your Masonite Redwood wholesaler in getting ready for this big sales push. For the names of the nearesiwholesalers serving your marketing area, write or call us.

.Masonite Corporation, Western Lumber Division, PO. Box 97, Calpella, California 95418, telephone 7 07 I 485-873 1. There's profi t in it for you.

Deck mde oJ Construction Common-o popular Garden Grode of Colit'ornio Redwood lrom Mosonite Corporotion.

Hosting the Big Brass

E OR l0 of the last l0 years. rhe I international president ol HooHoo has been present for the annual initiation of the Shasta Cascade club and the recent meeting in Redding, Ca., was no exception. President Bill Bader also received a properly inscribed axe, in honor of his visit.

Present were 135 members and, l7 new members who were admitted to club membership, after suitable indoctrination.

Other dignitaries present were international v.p. Laurn Champ. jurisdication 6 director Jim Jones. Brent Crosby, Bert LeBeck and Al Kerper. John Huston, president of the Eugene, Or., club and Vic Hadley, Rogue Valley Club were also in attendance.

A life membership was presented to Joe Derrah, Shasta Cascade club past president and a life mentbership was won by Glen Forney.

(1) Laurn Champ, international v.p.; Al Kerper, state deputy pres., Bill Bader, pres. of international, Jim Jones, jurisdiction 6 director, Brent Crosby and Bert LeBeck. (2) John Huston, pres. of the Eugene club Vic Hadley, pres. Rogue Valley club. (3) Lumberman of the Year Earl Nordvedt, Al Kerper. (4) Dave Schaller, Don Cherovsky,

George Rogen. (5) Ron Dewitt, Mike Webster. (6) Wayne Mosby, Tony Gallagher. (7) Craig Gilbert,

Baker,

Mark Mullen (8) Charles Cleary, Art Lull, Butch Foster, Bill Harrison. (9) Bob Martin, George Bailey, Al Schuffleburger. (10) Maury Walker, Earl Brandeberry, George Sharp. (11) Greg

Bob Bonner of PSF, Inc.

New Fnoduots

gind selecfed soles qids

Comblnatlon Door Insert

Plaza and Mo-Bel-Air combination door inserts are manufactured bY Alhambra Metal Products, lnc., 322 S. Date Ave., Alhambra, Ca. These units are designed for any door where light and air are needed.

This all aluminum, custom engineered unit, which never needs painting, has two vertical sash, which slide easily and smoothly, are removable for cleaning and lock in place with just a touch. The units have fiberglass screen.

Installation is quickly and easily achieved with only 10 screws and a screwdriver. These units are available in a large range of sizes to fit Your door requirements for home, aPartment, motel, mobile home, camPer, and trailer.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Speakease Echoes Security

Security need not Preclude beautY, or vice versa, as is ably demonstrated in the new Speakease door just added to the prestigious International Line of Simpson Timber Co. qualitY entrance doors.

A speaking port, at eYe level, Permits two-way conversation without opening the door. An antique black

grille covers a hinged l/8" thick tempered safety glass door. The elegant entry features 18 raised wood panels. The Speakease brings a touch of the 20s to the contemporarY look of the 70s.

The doors come in standard widths and heights. Thickness is l-3/4" with solid raised panels l-3/8" thick. Wide stiles accommodate unusually graceful hardware. The doors are manufactured of vertical kiln-dried Douglas fir or hemlock, reflecting the quality workmanship found in all SimPson doors.

WRITE: The Merchant Magazine. 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

New Yard Building Kit

Expanding the line to six stYles of wood yard buildings, Jer Mfg. has introduced a frame and trim kit for a Playhouse version of its leader, the Standard 'Lil' Red Barn.

The Standard 'Lil' PlaYhouse assembly materials and instructions provide for installation of a full-size window while retaining a 36" x 72" door entry. The 8' x 8' model is available in 8' and I 2' lengths.

Kits comprise numbered frame and trim pieces, all door hardware and step-by-step illustrated instructions. Finishing materials, including window, siding, roofing and optional floor panels, nails, and paint or stain are supplied from regular dealer inventorv.

WRITE: The Merchant Magazine, 4500 Camous Dr.. suite 476. Newport Beach. Ca.92660.

Anti-vibration Chain Saw

A gasoline-powered chain saw model with triaxial anti-vibration system, deluxe safety hand guard and single trigger with safety-interlock has been introduced by the Homelite division of Textron Inc.

VI Super 2 is equipped with a Powerful 1.9 cubic-inch displacement engine and is considered "the safest and most comfortable consumer chain saw to operate," according to the manufacturer.

The new model features Homelite's exclusive Safe-T-Tip anti-kickback device that fits over the nose section of the guide bar. It has a 14" cutting attachment and retails at $189.95.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Potlatch Planks Patented

Distinctive jointing of solid hardwood wall planks Produced bY the Townsend Unit of Potlatch Corp. was granted U.S. Patent number 3,987 '599-

The unique square cut tongue andsroove presents the appearance ol ;lap and gap," a board-on-board look at lhe ends-as well as at the sides of the planks. By allowing for substantial expinsion thiough incorporation of a slip joint in the grooves the joint providei an exceptional measure of dimensional stabilitY.

The newly patented joint presently is being used on Townsend Benchmark walnut, English Channel oak, and English Channel ash plank paneling.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Turnings Merchandiser

A new 4' wide display fixture has been added to Michael-Regan's series of l5 'Wood Turnings Centers".

The combo merchandiser is 48" w x 48"h x 24"d and accommodates a variety of wood turnings such as posts, balusters, legs, spindles, etc. The unit is ideal for stores with limited space.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

PanelGoes Dimensional

Bridgeport, the latest paneling from Georgia-Pacific, breaks away from the conventional wall surface by introducing a new dimensional look for today's interiors.

The unusual concePt of the Prefinished plywood paneling features a pattern of vertical grooves and random iross-scoring on multiple pieces of Sliced Idaho Pine face veneer. It reproduces a narrow board effect.

A distinctive, yet economical paneling, it gives the overall appearance of 3-112" boards that have been individually selected and applied to highlight the natural freeflowing woodgrains and growth characteristics of wood. For ease of installation, it comes in standard 4x8-foot Panels.

Two woodgrained colortones are available to comPlement anY decor.

WRITE: The Merchant Magazine. 4500 Campus Dr., suite 476, NewPort Bcach, Ca. 92660.

Small Hexagon Mosaic Tile

New 2" hexagon-shaPe ceramic mosaic tile is available in American Olean's entire range of 43 solid and flecked colors, in two-sq. ft PaPer face-mounted sheets. With wide design capability it may also be ordered face-mounted in any specified design.

Body of the tile is /a" thick, frostproof and tough, a rugged, unglazed tile.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

HEADQUARTERS IN OREGON FORSIMPSON REDWOOD

Strategically located warehouses throughout Oregon to serve you better.

Our five distribution centers are conveniently located to serve you with Simpson Redwood. We inventory bevel siding, clear upper grades and construction heart.

Call us

Ulf,BER

Luilaen pRoDucrs is in poRrLAND,2116 N.w. 2orh, e7209, (so3) 223-8i71 ; EUGENE, 150 Seneca Rd. (P. O. Box 2098) 97402, (503) 687-0411; *IEDFORD, 753 So. crape (P.O. Box 1074) 97501, (503) 773-3696; SAtEttt,1570 Front N.E.,97902, (503) 581-0226; KLAMATH FALLS, 721 S. Broad St., 97601, (503) 884-7761.

WHOLESALE DISTRIBUTORS OF BUILDING MATERIALS and HARDWOODS

RED\A/OOD IS A RENEI^/ABLE RESOURCE

Aspen Planking

Aspenwood Planking is made from all solid lumber planks. It has a myriad of moods and textures and is elegantly grained with an unusual beauty all its own.

ity, and insures that the containers are not tampered with before reaching their destination.

Great Scot

Aspenwood planking has tongue and grooved sides and ends, random widths and lengths; a nowaste wood product with complete flexibility in application to any size wall in any pattern imagineable, horizontal, diagonal, herringbone.

Packaged in sturdy cardboard cartons for protection and convenience, each containing enough material to cover a 64 sq. ft. (or 8' x 8') area.

Perfect in its natural state (unfinished), it is light and cheery (use either side) one side smooth faced with a V-groove - the reverse side rough-sawn with a flush fit.

If preferred, Aspenwood is available pre-finished in four earthy tones - or it readily takes any color stain to fit a particular decorative effect.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

3-Way Security Cover

Lewisystems has announced a new security cover to fit their standard 21" x 17" x 12" Stack-n-Nest container.

The new cover can be used with standard seals, hand or automatic strapping without affecting stackabil-

The patented cover design with anti-theft locks discourages pilferage as well as protecting contents from normal handling damage. The CO 211'7-lE and SN 2117-12 form a convenient 1.7 cu. ft. container unit.

WRJTE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92650.

A Square of Light

Hubbell Lighting's versatile new Magnusquare system is an entirely new approach to outdoor lighting. The square of light can be used singly, in pairs, or in any number to form various configurations.

Magnusquare can be mounted on almost any flat surface for direct lighting, while several Magnusquares can be joined together atop poles for effective general area lighting.

The Magnusquare housing is formed of rugged aluminum sheet and fully gasketed to resist warpage and withstand the elements; its ballast compartment is separated from the optical compartment, thereby resulting in cool operation and longer component life; and its specially-patterned prismatic lens works equally well for direct and general illumination.

WRJTE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

For Bid Reynolds, Maybe?

To spark the spring buying season, Rubbermaid is offering an extra l0Vo discount on bird houses, hanging planters and patio planters for orders postmarked through March 31.

Bird houses are offered in the Aframe and Chalet styles. Hanging planters come in large and small sizes in chocolate, avocado and white. Cords and S-hooks are included for hanging or planters may be used freestanding.

Patio planters include a 12" diameter planter and two rectangular planters in lengths of 18" and 24". Each of the patio planters comes in tones of redwood and walnut. All products are available for immediate shipment.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Solar Operated Roof Vent

A new solar-operated moisture/ vapor roof vent that helps prevent blistering, cracking and premature failure of roofing systems caused by sealed-in moistureladen air has been introduced by Johns-Manville.

The patented FP-10 one-way roof vent can be installed in new or existing built-up roofing systems and is designed to release moisture and prohibit its re-entry in all types of roof decks, roof insulation and roofing membranes. The vent is particularly useful in buildings where moisture, emanating from humidity within the structure, may enter the roofing sys-

OPEN

tem because of a faulty vapor barrier or the lack of one.

The venting unit is actuated when heat of the sun on the roof causes trapped moistureladen air to expand. This action opens the vent's one-way valve, releasing the moisture into the atmosphere. When the roof cools, the valve closes, sealing the roof against the re-entry of damp air. The valve also prevents the admission of snow and wind-blown rain and will block water entrance even if submerged.

The roof vent consists of a one piece roof deck flange and body and a weatherproof cap made of durable, damage-resistant black polyethylene; and a silicone rubber one-way valve that has an operating temperature range of -65oF. to 450oF. The deck tlange measures 10" in diameter, while the body has a base diameter of 4Yz" and a heieht of 6"

Wood Saves the Budget

Four of the seven fioors ot tne $6.7 million Terman Engineering Center at Stanford University in California are framed of wood and have a lanrinated wood decking. The early design called for a reinforced concrete or steel structure.

Because of increased steel costs the structural concept was changed to wood framing.

Constructed in an L-shape, the building has a 240' x 115' ft main wing with a concrete block center section of 103.5' x 60' bracketed by wood frame office tiers and a 186'x 46' wing. The latter wing is framed entirely with laminated beams.

The laminated wood decking is 3" decorative STX Lock Deck, a product of Potlatch Corp. The structure required approximately 90,000 sq. ft. of the laminated decking. Topped with l/2" plywood and 1-1 12" of foamed lightweight concrete for flooring, the decking is ieft exposed on the ceiling sid e.

Use of plywood provides extra diaphragm strength in the seismic design while the concrete imparts additional sound deadening properties. The building is scheduled for an April 1977 completion.

WRITE: The Merchant Magazine, .1500 Clmpus Dr., suite 476. Newport Bcrch. Cu. 92660.

Build them yourself with Simpson Redwood. Many free olans available.

with SimDson La Honda Redwood paneling. Easy to install and finish. Rough sawn on one face, satin smooth on the other. Avai lable in 4" and 6" widths.

When it comes to beauty Simpson Redwood is in a class by itself

Garden & Construction Grades

Construction Hearl Garden Grades

Construction Commons Merchantable Grades

t208188&5454

ClearAll Heart & Clear

Square Edge

Shiplap V-Joint

Tongue & Groove

And redwood is one of our fastest growing renewable resources

Energy Saving Skylight

Panelux Skylight, a translucent sandwich-construction unit for skvlighting and sidewall glazing, is dLsigned to save energy in two important ways: (1) it reduces the need for artificial illumination; and (2) the laminated construction. which traps air between the surface skins. effeitively insulates against heat loss or solar heat gain. It has excellent light transmitting qualities and better diffusion than glass or acrylic.

It is fabricated of fiberglass-rein- forced acrylic polyester skin laminated to a non-conductive, nonmetallic fiberboard core. Wiih this construction, the Skylight will never form frost or condensation on the inside of the panel even in the most severe conditions.

The design provides optimum load bearing strength, impact resistance, and is lightweight for ease of installation. The top surface incorporates a weathercoat to assure maximum longevity.

Integral fiberglass perimeter curb flashing allows for a completely flat top surface. With no perimeter lip or joints the Skylight is watertight without sealant.

Single Panelux Skylight units are available in maximum dimensions of 5' 6" x 25' long. For large area multiple-pane installations, aluminum jointing accessories are available.

The face skins may be clear, white, or one of the standard Cemcel tints. The grid core shows a dark line pattern, with a variety of patterns also available.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Ceramic Shrink Pack

QuickSet glazed ceramic mosaics especially for d-i-yers have been introduced by United States Ceramic Tile Co., in what is believed to be the first shrink-wrapped package for ceramic mosarcs.

Sheet mounted for simplified installation, the l" x l" glazed mosaics are available in five colors.

Each unit package contains 5 sheets

which will cover a 5.75 sq. ft. area. Installation instructions are printed on each unit package, including installation photos. Installation can be easily completed with common household tools and United States Ceramic Tile Co.'s T-200 QuickSet adhesive and 9406-T Dry Set Grout, which are offered separately.

Distinctive blue and gold packaging features clear shrink wrapping with a

large window that clearly displays the sheets of tile.

The packages are not pre-priced but are designed to be retailed for $9.00 each, which means a unit price of roughly $72 for an average tub and shower enclosure, $27 for a 3O" x 72" countertop.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, N-wport Beach, Ca.92660.

Redwood Million Foot Club

Simpson Timber Co., one of the foremost producers of redwood, has honored Capital Lumber Co., headquartered in Phoenix, for realizing sales of more than a million feet of Simpson redwood lumber in 1976.

According to George Kreiss, Simpson field lumber manager, "This

award recognizes an outstanding effort by a major distributor in the Arizona and New Mexico marketing areas. We believe that redwood is a superior building product derived from one of nature's most renewable resources, but it could not reach the end use customer without the work of such men as John Gaskin of Capital Lumber and his staff."

Engraved on the plaque is the inscription: "In distinguished recogni' tion of the achievement of exceeding one million feet of Simpson redwood sales in one year. l976."Capital Lumber's new facilities at Albuquerque, New Mexico, received a permanent redwood plaque commemorating the outstanding sales performance, and each individual in the firm contributing to the achievement of the million foot result was presented with a personal award.

RE0W000 sales award is accepted by Fran Arnould of Capital Lumber, Phoenix, from George Kreiss, field lumber mgr., Simpson Timber.

Five species of meranti

MERANTI (all colours)

The name Meranti is a group name covering all the relatively light weight and softer timbers produced by the genus Shorea: this main group is further sub-divided into the following sub-groups: -Meranti Bakau, Dark Red Meranti, Light Red Meranti, llhite Meranti, and Yellow Meranti, and brief descriptions of the timbers included in these sub-groups are given below. Other timbers produced by the gents Shorea are all Heavy Hardwoods.

MERANTI BAKAU

Meranti Bakau, produced by S. rugosa vat. uliginosa, is in all respects similar to Dark Red Meranti from which it has been separated merely on the ground that it is comparatively more susceptible to seasoning degrade. (For general description and uses see Dark Red Meranti)

MERANTI, DARK RED

Dark Red Meranti is the product of mainly S. curtisii and S. pouciflorabut timbers of similar structure, weight and colour of other soecies of Shorea may be included undei this name. The wood is synonymous with Dark Red Seraya of Borneo and very similar to Dark Red Philippine Mahogany. It is a moderately hard and moderately heavy wood suitable for general construction, interior fittings and furniture. It is not durable under tropical conditions and is difficult to treat with preservatives.

Story at a Glance

Five different species of meranti are described in this exderpt from the Malayan Grading Rules book for sawn hardwood timber. . some of the meranti species are very similar to Philippine red mahogany.

It is easy to work and seasons quickly without any trouble. Sapwood is susceptible to drywood termites.

General desuiption of the wood:Saowood is well defined. The heartwood is dark red-brown in colour, weathering to a darker shade. Surface is not lustrous. The grain is interlocked giving rise to strip figure. The texture is coarse and even. Longitudinal surfaces of Dark Red Meranti, particularly S. paucifiora. are often distinctively marked with narrow, white coloured streaks. These streaks are in fact the exposed longitudinal sections of the resin canals-a normal feature of the wood-and are not considered a defect because they do not affect the strength or utility of the wood. The wood is not resinous.

MERANTI, LIGHT RED

Light Red Meranti is the product of several species of Shorea the more common of which are S. acuminata, S. leprosula, S. macroPtera and S. parvifolia. Except for its lighter colour and lower density it is not unlike Dark Red Meranti and is very similar to Philippine Red MahoganY or Red Lauan and Borneo Red Seraya. It is essentially a cabinet and decorative purpose wood but due to its abundance in Malaya it is being indiscriminately (at present) used for all light constructional purposes. The wood is moderately hard and moderately heavy. It is not durable for external uses in Malaya and does not absorb preservatives. It is easy to work and seasons quickly and without degrade. "Shot holes", which are the galleries of dead Ambrosia beetles that attack the living tree, ate a fairly common defect, and brittle-heart is common in logs of Light Red Meranti. Sapwood is suscePtible to drYwood termite attack.

Generul desciption of the wood:Sapwood is well defined. The heartwood is pale pink, light red-brown or red-brown. The surface is fairlY lustrous. The grain is interlocked and gives rise to stripe figure and texture is

coarse and even. Resin canals with white contents occur charact'eristically in concentric lines on end surface but the wood is not resinous.

MERANTI, WHITE

White Meranti is similar to North Borneo Melapi, it is the timber of a group of some Shorea species but most of the timber is the product of S. bracteolata and S. hypochra. It is a moderately hard and moderately heavy general utility wood. It is moderately durable and is amenable to preservative treatment. It is very difficult to cut and blunts cutting tools excessively but it may be peeled readily on a lathe. It seasons without difficulty.

General description of the wood:Sapwood is moderately well defined. The heartwood is almost white when freshly cut weathering to a yellowbrown: surface is lustrous. The grain is wavy or interlocked producing faint stripe figure and texture is moderately coarse and even. Resin canals with white contents occur characteristically in concentric lines on end surface but the wood is not resinous.

MERANTI. YELLOW

Yellow Meranti is the product of several species of Shorea belonging to the Richetia group the most abundant of which are S. faguetiana and S. resina-nigra. It is a moderately hard and moderately heavy general utility wood similar to Yellow Seraya of Borneo and Philippine Yellow Lauan. It is not a durable wood but is amenable to preservative treatment. It is easy to work and seasons quicklY without degrade.

General description of the wood:Sapwood is well defined. The heart' wood is light yellow'brown when fresh weathering to a slightly darker shade of yellow-brown. Surface is not lustrous. The grain is interlocked giving rise to faint stripe figure. The texture is moderately coarse and even. Resin canals with white contents occur characteristically in concentric lines on end surface but the wood is not resinous.

RETIREMENT time (1) Chris Boyaggi, NBC $ Corp. and her retired boss Miles 0avidson, $ John Wigmore, NBC legal staff and Mike

Hynes. boss of Coopers. (2) Joe Heigel,

Denny Gilchrist, Seth Potter, Paul Hollen-

beck; all but Denny in from Portland to

honor Davidson. (3) Chappie Chapman,

Phyllis and Pete Speek. (4) Ed Evans, Jess

I Ruf, Balph Cardwell. (5) Jim Rossman. Hal

6' Anawalt, Bob Johnson. (6) Lloyd 0lson, ! Carl Poynor. (7) Bill Hanen, Don Hathaway. S (81 Dave Metzger, Dick Phelps, Tony

Pacheco. (9) Tom Supple, Al Newkirk (center background), John Weston. (10) Bob Stillwell, Jack Secoy, Don Brown. (ll) Miles Davidson. Ralph Hill. (12) Phil Knez, Don Stobaugh, Dick Marra. (13) Joe Tidwell, Clint Rygel, Daryl Bond, Helen and Fred Couture. (14) Gordon and Linda Beach. Gil and Lee Langley.

Big retirement party

Miles Davidson, retiring U U Western region v.p. for National Building Centers, went over to the Hyatt House in Los Angeles recently for dinner, he was expecting "a handful" of old friends at an intimate dinner to perhaps take note ofhis then impending retirement.

IA|HEN

What really happened was something very different.

The ever efficient NBC crew hired a huge hall, two fast bartenders and then put on a cocktail party and dinner and gave Miles Davidson a King Kong sized

going away party. Not the least of which was the more than 300 friends and acquaintances who came to honor him, some of whom travelled from Oregon and Washington just for the party. His brother Roy made it in from St. Louis for the big occasion.

Asa Jennings, NBC headman, was one of a nurrrber of speakers who lauded Miles, taking note (among the good humored jabs) of his competance, leadership abilities and many friends.

And yes, he was really surprised by the surprise party.

Lett@trs

ANOTHER P.O. VICTIM

Gentlemen: I was interested in your January editorial referred to as "We're Fed Up".

Along that line you will be interested to know that I purchased a camera which immediately began to malfunction so I mailed it back to the factory. It was insured for several hundred dollars and was subsequently lost in the mails. I thereupon requested the postal department to send out a tracer and was informed several weeks later they were not only unable to send out a tracer but would not paY for any claim unless a sales receipt was produced.

How dumb! How many insured packages are backed up with sales receipts? Particularly if the item has been given previously as a gift or the owner has thrown away the sales receipt, etc. How many people insuring packages retain their sales slips? It's ridiculous. Further, how easy to dummy up a receipt or make uP Your very own Mastercharge receiPt or equal.

Of further interest was my conversation with the Postmaster wherein he was unable to show me any written information as to the limits of the insurance. On the other hand the government stifles business with all the vast quantities of information it must pass on to its customers regarding all facets of each and every sale.

Best regards,

Kingston McKee Forest Lumber Co. 2360 Huntington Dr. San Marino. Ca. 9l 108

What also concerns me is that, are we making the same adjustments in our business lives? The water we waste in our offices and factories is no less valuable and no less wasted merely because it is industrial.

Conserving water from automatic landscaping sprinklers, faulty plumbing, and unattended running water in industrial business parks and offices is no less our responsibility as business citizens as conserving the same resource at home.

We can not and must not separate these two parts of our lives.

My answer to mY boY was that we will never run out of anything we don't waste.

Dennis Richardson

South Bay Redwood Co.

ON WASTING WATER

The front page of this morning's L. A. Times has a lead banner "STATE ORDERS 60% CUT IN FARM WATER", which painfully reminds me of an incident last evening at home. I was watching a news program when my six year old boy came up and asked, "Daddy, will we have enough water to live?".

Certainly we all hope and pray the drought will break soon. We are being made aware of the adjustments we will have to make in our personal lives in order to conserve our most precious water resources.

P.O. Box 6125 Orange, Ca.92667 SOUND OFF ! !

Got a beef, a compliment' a complaint. a constructive criticism, a question, or 'anything else that needs airing? Let's hear from You! 4500 Campus Dr., Suite 476 Newoort Beach. Ca. 92660

66As a fifth generation lumberman, I know I can do a better job foryou in servicing your business needs. Our specialties are Douglas fir timbers to 40 feet, redwood timbers to 28 feet, Df and redwood dimension. Please call and ask for me.))

Sincerely, Paul Nobmann

45( a word, min. 25 words (25 words = $1 1.25). Phone number counts as one word. Ads with border $2.00 extra. Headline or centered type $2.50 extra. Box numbered ads are $2.50 extra. Names of advertisers using a box number cannot be released. Address all

HETP WANTED

EXECUTIVE POSITION open for person with strong accounting background. Will supervise systems and procedures and aid in financial planning of well established So. Ca. lumber company. Write Box 232, c/o The Merchant Magazine.

MANAGER, plywood distributor, experienced, sales of hardwood plywood, hardboard and pa-rticleboard to industrial users. Salary, commission, and participation. Call (213) 979-4194.

EAST LOS ANGELES wholesale lumber distributor needs experienced sawyer to operate a 52" Turner twin resaw plus a band ripsaw. Phone (213) 723-1147 or (714) 994-1931.

UNUSUAL opportunity for an experienced salesperson to work with a team of solid professionals at a major wholesale firm handling rail, cargo and t&t shipments. Good benefits plus excellent compensation commensurate with experience. Write Box 231, c/o The Merchant Mas.azine.

IMPORT SALESMAN. Excellent opportunity in sales for person having knowledge and experience in domestic or foreign plywood and lumber. For more information contact Dick Osmundson, Atkins Kroll & Co., San Francisco, (415) 781-0318.

FORKLIFT DRMR for an 18,000 lb. machine. Must have heavy experience in lumber yard. Know species, sizes and tallies. Fiveday work week. See Gerrit Vos, 10742 Los Alamitos Blvd., Barr Lumber Co. Our 76th yeu.

POSITION AVAILABLE, lumber salesmar, Santa Clara County and Bay area. Olsen Lumber Co., P.O. Box 5427, San Jose, Ca. 951s0. (408) 26s-04ss.

GIassfiffEed Adventfiscm@oDts

INDUSTRIAL sales position av for experienced lumberman. Must have a following and mill contacts. Our plant has full reman. facilities. Salarv ooen. s fringes. Call Jeff Lynn at Far West ir Sales I 7 l4) 842-668 l.

LUMBER SALESMAN - immediate opening with leading Southern California wholesale lumber company for experienced, aggressive salesman. Salary commensurate with experience & ability, plus commission. Excellent advancement opportunity. Write Box 234, c/o The Merchant Magazine.

PURCHASING AGENT WANTED Executive position open in well established So. Ca. lumber company. Prefer person with strong background in lumber and related building products. Write Box 233, clo

POSITION WANTED

DESK JOCKEY. . . not this guy. .. outside selling position preferred. l8 year's experience: retail, industrial & construction markets, So. Ca. atea. Write box 236 c/o The Merchant Magazine.

GEN. MGR. currently managing 3 lumber & bldg. supply outlets seeks similar challenging position with gtowth-oriented company. Almost l0 years with present employer. Write Box 228,clo The Merchant Magazine. Call (206) 839-0476.

SERVICES OFFERED

LUMBER HAULING

c-Q TRUCKTNG rNC. (2r3) 6387851, 5501 East Century BIvd., Lynwood, Ca.90262.

California Lumber

Inspgclion Service

wCertified Agency

L. A. (714) s48-sr36

replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (7 14) 549-8393. Deadline for copy is tl:.e 22nd of the{nonth.

BUSINESS OPPOTTUNITIES

MILL REPRESENTATM with excellent following throughout Northwest seeks affilliation with lumber or millwork plant interested in enlarging their market. Write Bor 235 c/o The Merchant Magazine.

LUMBER MILL

Move your product half way to market using 150,000 rail rate; large warehouse and equipment available at very low cost. Experienced sales force available if you wish. Warehouse Supply, Box 223'12,Denvet,Co.80222.

IN HAWAII Manufacturers' agent Gene Gerrard-l2 yrs. lumber trader in So. Ca., 3 years in Honolulu seeks mills to rep, on a direct commission basis. (808) 521-4521.

COMPLETE LUMBER YARD/ bldg. materials dealer in large central Calif. agricultural community ! Established 5 0 yrs. ! Many good accounts. Located on 3 acres w/ prime hwy. frontage. EXCELLENT net shown. Asking $155K. P.O. Box 91916, L.A.. Ca. 90009.

FOR SALE

FOR SALE - lumber truck & trailer1969 GMC, engine 318 Detroit 8V7 lN. Transmission 5 and 4. Flatbed with roller. Trailer, l8'utility flatbed with roller, 2 axle - $18,500. Phone (213) 5964475, (714) 527-2285, l0'142 Los Alamitos Blvd., our 76th year. Contact Gerrit Vos.

HYSTER FORKLIFT

Model H 225E, year I9'll.Capacity 22,500 Lbs. Lift height 212", forks 96". Detroit Diesel power. Excellent condition. Guerin Transportation Co., P.O. Box 339, Cucamonga, Ca. 91730. (7 14) 987-6333.

Ihls is our lourteenth year of serying you .and we look forward to many, many more.

NNtrRGHANT NNAGAZONtr tsUVERS'

rlrilillillilililillilililIlr LOS ANGELES AREA rrrrrrltrttrtttttttttilrttilrtt

LUil-BER At{0 PLYWO0D

Abitibi

AI Peirce Companv

AII Coast Forest Producls

American Forest Products {Riallo) '

American Forest Products (Ce(it0s)

American Foresl Products (Van Nuys)

American Hardwood Co.

American Lumber SDecies, Inc.

Brush lndustrial Lumber Co.,triv.

Burns Lumber Co.

Capital Lumber Co.

connor Lumber Sales

Coos Head Lumber & Plywood

CrownPlywoodCo......

oavidson Plywood and Lumber Co.

Doole\/ Redwood Lumber C0.......... .,.

Eel Eiver Sales.

Essley & Son, D. C.

FarWest FirSales (213) 629-5206

iir&Pine LumberCo.

Fountain Lumber Co., Ed. -::--..

Fremont Forest Products

The G F Company.

Galleher Hardwood Co.

Georoia-Pacilic Corp. (Lumber)

Georiia-Pacilic Corp. {Plywood}

Georoia-Pacific Corp. ....

Globe International

Hioh Sierra Lumber Sales

Hill Lumber Co., Max

Huff Lumber Co.

Huohes Lumber Sales Co. (2131

Hu;ter Woodworks (213)

lnland LumberCo. (714)

lnland Lumber Co.

Lane-Stanton Vance LumberCo...........

Larry Larson Lumber C0...(714) 821'8100

Loursiana-Pacific Corp.

Lumber Division of Davidson Plvwood (213) 549-3080 (213)

Ma.quart-Wolfe

Newoonlnternational...............(213)

BuTLDTNG MATERTALS-IAINr-HABowARE-Erc

AmericanForestproductscorp.hmdquarte" 11lil g?ggggg ililSillililill33.liiil"*'8lr,::.::::..

AmericanLumberSpecies,lnc. llM PlSlltq iroir'uiwrrrLurrrrCo.,tnc.

AUBURN wAsHrNGToil

OBOTUAROtrS

W. E. CALHOUN

Williarn E. "Cal" Calhoun,76, died January 20, 1977 after a long illness.

He had been in the lumber busi ness since 1922, and worked for Patten-Blinn and Donover Co. Inc. in the years before retirement.

Mr. Calhoun is survived by his widow, Helen, two brothers and a sister.

TOM BENTLEY

Thomas L. Bentley, Puyallup, Wa, a noted plywood industry leader, died Feb. 6 at his home following an extended illness. Bentley, 55, was general manager of Puget Sound Plywood, Inc., Tacoma, Wa.

He held a B.S. degree from the University of Washington College of Forestry and served in the U.S. Army during World War II.

He began nearly 40 years ago at Washington Veneer in Olympia. In 1949, he joined Georgia-Pacific Corp. and later served as'eastern mill salqs manager. In 1952, he joined Anacortes Veneer, where he was gen. manager from 1957-62. He was then gen. manager of Menasha corp. ply-

wood and lumber div. for two years, before joining Publishers Paper Co. n 1964 as gen. manager of the lumber and plywood division. He founded Benwood, Inc. Lake Oswego, Or., a wholesale forest products sales and consulting firm in 1972 and was partowner and president of CBS Plywood in Oakland. Ca.. from 1972-75. He joined Puget Sound Plywood in 1975.

Mr. Bentley is survived by his wife, Patti; his mother; a son and a daughter.

ROBERT E. DOWLING

Robert Emmett Dowling, a partner in the St. Helena Mill and Lumber Co., St. Helena, Ca., died January 14, 1977. He was 57.

Mr. Dowling was a native of St. Helena and was a member of the Volunteer Firemen, the American Legion and served in the Air Force during World War II.

He is survived by his step-sister, a niece and three nephews.

AEVtrRTTIStrRS' INDtrX

KIMBERLY.CLARK COR

LUMBER CO.

LOUISIANA.PACIFIC CO

LEWIS & CO.. PALMER C LUMBER PRODUCTS.

UMBERPRODUCTS.... res-oNire b-onn.-. : : : : : : : : : :

MARQUART.WOLFE LU

IARQUART.WOLFE LUMBER CO.

MUTUAL MOULDING C( OLD ADOBE TIMBER PN

IUTUALMOULDINGCO..

OSGOOD LUMBER CO.. ]

ILDADOBETIMBER PROD. ISGOOD ROBERT S..

PACIFIC FOREST PRODI

PACIFIC LUMBER CO.

ACIFICFORESTPRODUCTS . ., ., ACIFICLUMBERCO..

PAN ASIATIC TRADING

PARR LUMBER CO..

PAUL BUNYAN LUMBEI

PHILIPS LUMBER SALEI

P.R.O.D. WHOLESALE PRODUCT SALES CO.

P.S.F. rNC..

REDWOOD EMPIRE. INC

ROCKLIN FOREST PROI

ROY FOREST PRODUCT

SEQUOIASUPPLY....

SIMON. CRABTREE & R' SIMONSON LUMBER CO

SIMPSON BUILDING SUI

SOUTH BAY REDWOOD

TRINITY FOREST PROD

TWEEDY LUMBER CO..

VIRGINIA HARDWOOD LUMBERCO.....,.

WESTERN PINE SUPPLY

WHITE LUMBER CO.. Hr'

WOODLAND PRODUCTS

YAW KINNEY CO..

You need big-time service to get big. And Inlond Lumber is one of the lorgest independents in the business, In most coses, we con give you one-doy turn-oround on your lumber ond building moteriol inquiries. So within twenty-four hours ofter you go Inlond,

picked order while we're delivering yours, Next time you need fost service on competitively priced lumber, let Inlond get you out of the woods.

Coll us ot 714/783-OO2l, Or write for the full Inlond story. Inlond Lumber Co., 2l9OO Moin Street,