YoU getthe insiddtrack onprofitswith outside products from Masonite Oorporation

Many hundreds of thousands of homes across the country . in all kinds of weather and temperature extremes owe their good looks and complete protection to exterior hardboard sidings by Masonite Corporation.

Builders prefer Masonite X-90 sidings because call backs are so rare. Custotner Satisfaction is built in at the factory. Only those woods that possess outstanding natural resistance to weather are used in the manufacture of Masonite X-90 exterior products.

There are Masonite exteriors for all building motifs, and to satisfy all tastes. smooth or textured surfaces; lap or panel and batten styles; vertical and horizontal treatments; primed, pre-stained or completely pre-finished in a variety of attractive colors.

With this kind of home builder appeal and home buyer satisfaction built-in, Masonite siding products are truly designed for dealer profit and repeat sales. No hardboard manufacturer invests as much to support dealers than does Masonite Corporation. You can sell with confidence because our products are backed by the most dependable name in the business. Drop us a line, Masonite Corporation, Box 777, Chicago, I1l. 60606, Dept. W-3.

We'll be pleased to fill you in on allof our products, including Royalcote paneling and specialty products and accessories.

Summit Forms Compony in Africo

The principals o{ Summit Lumber Co., North Long Beach, Calif., have announced a new company now in operation, called Summit Co. of Liberia.

This new corporation will produce and supply building materials for low cost housing and will grow agriculture products such as ginger, pineapple and papaya for export markets.

Trqdemork's Historic Bockground

The origins of trademarks and insignia are lost in antiquity. Armies of Alexander and the Caesars marched under signs and emblems. In more modern times trade took over. In the silvervaults of London, British silversmiths developed hallmarks as early as 1300. In the roaring and wild history of the American West, the cattle barons developed brands to identify their cattle on the open range.

Few trademarks in use can find a more romantic background than the Gilbreath Chemical Company's distinctive design. Interlocking o'Cs" or horseshoes, depending on the imagination of the viewer, the mark was developed in the middle of the last century by J. C. Gilbreath, grandfather of the president and owner of the comparry, Robert Gilbreath.

The grandfather, descendant of a long line of Scots Americans, whose Highland antecedents fled Scotland when Bonny

Prince Charles was defeated by the English, ran cattle on the open ranges of Colorado near Monte Vista. In 188I he registered his brand with the Colorado Brand Authority in Denver. His son continued operating the cattle ranch and part of it remains in the family. Bob Gilbreath, when founding his company in San Francisco in 1936, took the old family cattle brand as his trademark and it continues to identify his chemical products today.

Northwest Hqrdwood Convention

American Forest Products, TW&J div. was well represented at the four day meeting of the Northwest Hardwood Association held recently at Longview, Washington, by Dick Lambert, mgr. of the hardwood div., Cerritos, who was accompanied by Denny Curran and John Eckstein and Vernal Richardson of the Newark facility.

Harry Smith, secretary manager of the association, said he ooWas glad to see the hardwood mills working to maintain up to date quality control and that representatives from the state of Oregon and Washinston were also on hand to further look at and study the resources of alder and Pacific coast maple."

The association also plans to work with the National l[ood Pallet and Container Association to get alder written into the proper classification of hardwood pallets, the second largest market for hardwoods in the United States.

The next meeting of the Northwest Hardwood Association will be April t6-17 at the Bayshore Inn in Vancouver, B.C.

C,ost of Solesmen's Cqlls

Companies that sell products directly to the construction industry have higher per sales costs than those which utilize distributors, dealers and agents it was revealed by a special survey by F. W. Dodge.

Cosls per sales call directly to the industry averaged $30, compared to $28.50 for companies selling through distributors, dealers and agents and $26 for companies using both methods. A wide range of conditions affect sales costs, and can cause them to differ even between two companies marketing similiar products, the study showed.

The following industry categories show the high, low and average per sales costs for their product lines. Lumber and wood products: low, wood preserving products, $13.86; high, veneer and plywood products, $I20; average per sales call cost for this industry, $30.30.

Spon Chcnges Cquse Concern

The recent National Association of Home Builders convention in Houston, Texas, discussed the combined effects of new lumber sizes, working stresses and required changes of design criteria as they relate to allowable spans for floor joists.

To clarify builder uncertainty regarding span changes resulting from these factors, it was recommended that representatives of the lumber manufacturing industry, retail dealers and home builders meet to study the problem.

NAHB also proposed a meeting with FHA, home builders, Truss Plate Institute, lumber manufacturers, and building code representatives to review present design criteria in terms of adjustments which would realistically provide the "greatest economies in structural lumber utilization." National Forest Products Assn. had earlier responded to a request from FHA to span data appropriate for such a meeting. The previous FHA agreement to eliminate the l0 psf deadload in computation of spans governed by deflection are expected to be considered at this meeting.

Conservqtion Council Annuql

Eugene A. Hofsted, Arcata Redwood Co., has been re-elected president of the Redwood Region Conservation Council at their annual meeting.

James A. Hartley, Simpson Timber Co., was re-elected vp. Janies B. Keegan was elected treasurer, replacing C. Robert Barnum, who will remain on the board of directors.

Dr. Paul F. Brandwein, president of the Center of the Study of Instruction, San Francisco, spoke at the convention dinner. He warned that industry, all industry, will be increasingly attacked on at least 13 points by conservationists, and made a strong appeal for rationality, honesty, and compassion from both camps in the critical years ahead.

H_ousing Stqrf Finql Figures

Total housing starts in California duling 1969 were I?3,000, according to estimates by Bank of America economists.

This represents an increase of 16 per'cent over the 149,000 starts in 1968 and 75 percent over the 99,000 starts in L967. Onlv 45 percent of the new units started in 1969 were single family ho*"s, compared to 56 percent in 1968.

The economists predict 130,000 housing starts in California in 1970, a 25 percent drop from 1969, with the share in single family units expected to dip as low as 30 percent of the total.

The bank cited four major factors contributing to the anticipated reduced housing activity: the slower rate of in-migration in recent years; rising land and construction costs; the expected slowdown in general economic activity, and the shortage of -ortgage credit.