ltrA m@\nrs&vfiews

'VE BEEN with the Lumber Merchants Association for only two quick.months but I don't need a tree to fall on me to realize the great values involved in par' ticipating in LMA activities. The recent Third Annual Top Management Seminar at Asilomar is an excellent case in point.

JIM NORTON execulive vice president of the Lumber Merchonts Associotion of Norfhern Cqlifornio llll6 El Gonlno Rrol, Sulto 0 lor Altor, ed$.91022 (at51 94t.t6t7

Nearly 60 owners, managers and assistant managers took time away from their business to meet for two davs bv the ocean and gather not driftwood, but rather much improving their business operations. Thest lmProvrng These men to a man agreed it was time well spent and highlyproductive.

If one topic were to be singled out in reflecting on the Top Management Seminar, it would have to be security and its many ramifications. There wasn't a dealer present who didn't pick up at least one important new idea on how to prevent profits from disappearing via theft or other illegal methods.

Chief Roberson of the Salinas Police Department really startled dealers when he told them over $100,000 a year is lost in S+linas alone through shoplifting. And he pointed out that only 50/o ol the persons involved are apprehended. He further stated that nine out of ten shoplifters return to the same stores where they have been successful.

His comments certainly got dealers thinking about their individual operations and the methods they employ to prevent shoplifting. It would be well if we all took a long hard look at this phase of our business for security is a key factor for every opera- tion'

LMA's various committees are holding meetings this month in preparation for the upcoming Annual Convention at Yosemite Lpril 27-29. Programs are being reviewed and top-notch speakers will be on hand to disseminate information and provide dealers with ideas on how to improve business. *

Like the Top Management Seminar, you have to attend to benefit. Why not mark your calendar now and join your fellow dealers at Yosemite? You'll be glad you did and the results will show for some time to come.

TFIE KEY CORPORATION WH()LESALE LUMBER

19 I No. Lil,ac. Bor 189. Ridn, Calil.

Fo/@d

White Fir Sugar Pine up to l8'. Fine old growth timfrom our YollaTree Farm. E - C0Riltl{G .PASIGI{TA tti,tltl rWr KZ

Montqno

42-2120