"Q ry Ever notice how f the Kimberly-Clark line i funnels through .. faster and more profitably

One thingabout Kimberly-Clark lumber and millwork-it doesn't go around clogging up distribution channels. Given a choice, builders will ask their lumber dealer for the KC brand every time, They like the way it's graded, branded and end-waxed...the way it's packaged for easier storage and more efficient handling onthe job. And, they agree its quality is consistently higher. Retailers and wholesalers prefer KC too, mostlybecause their customers do, but also because of KC's proficiency in order-processing, loading and delivery. Plus their broader product line. Remember this next time you pick up thephone to buy-anything that moves as fast as Kimberly-Clark lumber and millwork has gof to be good.

Desert dealer sells celebrities, senior citizen and vacationers

,{ GOLF CART and a Cadilluc urt nol A often thought of as lumbcr carriers, but at the A.C. Houston Lumber Co. in Palm Desert. Calif.. it's hard to tell when either, or both, might pull up for a lew 2x4s.

A.C. Houston, located in a rich resort and retirement area, eight miles east o{ Palm Springs, is accustomed to unusual and even celebrity trade.

F rank Sinatra, Red Skelton and Bill "Hopalong Cassidy" Boyd have all bought at the store.

Former President Dwight D. Eisenhower, though nevt:r coming in personally. has o{ten pulled up in front while an aidc ran in {or several items.

Personable Don Hamilton. store manager {or the last 20 years, has seen the area grow from a gas station on the cor-

Sfory st s Glonce

Resort area yard sells everything from housewares and garden tools to plumbing keeps pace with growing contractor and remodeling demands.

nel with thrce surrounding motels, to a thriving, stable conrmunity. When A.C. Flouston. a Kansas-based firm, bought what was then the Valley Lumber & Supply in both Palm Desert and nearby Indio, they asked Don to stay.

"As the area is still growing, we have managed to keep an active contractor business for new construction, remodeling and room additions." Don explains that half their business is now retail, reflecting the area's growth.

An unusual feature of the 20,000 sq. ft. operation is the extensive housewares sec' tion, reflecting, perhaps, the general stort' flavor that characterized much of the retailing in the desert in earlier years.

Hortense Scheuer presides over the popular shopping section and has for more than 20 years, becoming well-known locally for her ability to comc up with items like a cup for an egg poacher, or a lid {or a f:l saucc pan. Approximately 4,,000 sq. ft. are dcvoted to this scction.

Other staficrs art: all-around nran Danny Contreras, who helps Don and waits on customers in tht' hardwart'. plurnbirrg, tool (Continul:d on Page 34 )